Blog Archives

What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation.” Most radio broadcasters seem to think that Christmas is about Christmas music, but it’s not. And while Christmas is ultimately about the birth of Christ, that’s not […]

Posted in channel, christian, Christian Radio, Christmas, countdown, hallmark, mark ramsey, mark ramsey media, meaning, Media, music, radio, radio industry, Radio's Future, ramsey-blog, washington post

How To Be Their Favorite Radio Station

From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener’s favorite (called the ‘1st Preference’ station, or P1) Let’s break this down. […]

Posted in favorite, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, station

How To Be Their Favorite Radio Station

From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener’s favorite (called the ‘1st Preference’ station, or P1) Let’s break this down. […]

Posted in favorite, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, station

Media Unplugged: How to Survive the Media Apocalypse

How to survive the media apocalypse. And… Voice control: It’s not as big as you think – but maybe it will be. Plus, rants and raves about Spotify’s reinvention as an partner for music artists, the new Steven Spielberg movie The Post, and the the wax museum selfies that have outraged the world. It’s episode 75 of Media Unplugged with […]

Posted in alexa, apocalypse, mark ramsey, Media, Media Unplugged, podcasts, radio, radio broadcasting, ramsey-blog, selfies, spotify, steven spielberg, the post, tom asacker, voice control, wax museum

WAVVE – A New Solution to Make Audio Viral

It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There […]

Posted in Audio, baird hall, interview, Interviews, mark ramsey, mark ramsey media, Media, new version, platform, podcast, podcasting, radio, ramsey-blog, social media, spread, viral, wavve

Media Unplugged: Is the NFL Overexposed?

Is the NFL overexposed? And… The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea’s “ingenious” pre-roll ad that wastes your time like a short movie. It’s episode 74 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we […]

Posted in ad agencies, Advertising, daylight savings time, ikea, mark ramsey, mark ramsey media, Media, Media Unplugged, nfl, overexposed, podcast, podcasts, ramsey-blog, tom asacker

Inside Psycho is a First ON Commercial Radio Nationwide

I’m proud to announce that a special version of my podcast with Wondery Inside Psycho, is breaking new ground in radio – yes, radio. Beginning this weekend it will be the first ever native podcast to be broadcast nationwide on commercial radio. See the news here and here and in lots of other places. It will […]

Posted in commercial radio, first, iheartmedia, iheartradio, Inside Psycho, mark ramsey, Media, national, podcast, podcasts, Radio's Future, ramsey-blog, wondery

Inside Psycho is a First ON Commercial Radio Nationwide

I’m proud to announce that a special version of my podcast with Wondery Inside Psycho, is breaking new ground in radio – yes, radio. Beginning this weekend it will be the first ever native podcast to be broadcast nationwide on commercial radio. See the news here and here and in lots of other places. It will […]

Posted in commercial radio, first, iheartmedia, iheartradio, Inside Psycho, mark ramsey, Media, national, podcast, podcasts, Radio's Future, ramsey-blog, wondery

Media Unplugged: Is A&E Creating Cultural Brands – or Blowing Smoke?

Is A&E creating cultural brands – or blowing smoke? And…Martin Scorcese doesn’t understand Rotten Tomatoes – and the feeling is mutual. Plus, rants and raves about Blue Apron’s new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child’s “Anne Frank” Halloween costume becomes controversial and is re-labeled (hint: Nothing, unfortunately). […]

Posted in a&e, anne frank, blue apron, halloween, mark ramsey, martin scorcese, Media, Media Unplugged, podcasts, ramsey-blog, rotten tomatoes, tom asacker, tv, unplugged

Inside the Exorcist is Top 10 on Apple Podcasts

If you haven’t checked out Inside the Exorcist, now’s the time. The series is in the top 10 in Apple Podcasts (as of this writing). And it’s a solid #1 in the Movie/TV category. And it has been getting some glowing reviews, including this one from the movie/TV industry publication Indiewire: So listen here and subscribe. And […]

Posted in apple, exorcist, indiewire, Inside The Exorcist, mark ramsey, mark ramsey media, Media, podcasting, podcasts, radio, ramsey-blog, william friedkin, wondery
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