Blog Archives

Is This News/Talk Radio For A New Generation?

What happens when the future of News/Talk radio is not on the radio? #AM2DM happens. Good morning, Twitter! Today is the ONE HUNDREDTH #AM2DM and we’re celebrating with @NeNeLeakes. Bloop! https://t.co/lpjH3pLHQc — AM to DM by BuzzFeed News (@AM2DM) February 26, 2018 It’s not new. The show, a production of Buzzfeed News and found on a […]

Posted in #am2dm, mark ramsey, mark ramsey media, Media, morning show, news, news radio, news/talk, radio industry, Radio's Future, ramsey-blog, social media, Talk Radio

Can Analog Media Companies Drive Digital Revenue?

There isn’t a broadcasting company that doesn’t hope that answer is “yes,” and guess what: “Yes” is right. A recent New York Times piece outlines exactly how successful this can be – in television: Nielsen ratings, which measure the number of viewers who tune in for shows at the time of their broadcasts, are down […]

Posted in Advertising, Audio, digital, mark ramsey, mark ramsey media, Media, monetization, nbc, radio, radio industry, Radio's Future, ramsey-blog, strategy

Media Unplugged: Long Live Fake Fame!

Long live fake fame! And… Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. It’s episode 79 of Media Unplugged with branding authority Tom Asacker and […]

Posted in beyonce, brand, coke, comedy, facebook, fake, fame, jingle, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, unplugged, wax museum

Media Unplugged: Inside the Epic Battle for Media’s Future

Inside the Epic Battle for Media’s Future. And… How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak (?), the “shocking” finding that women over 50 don’t believe your ads, and more. It’s episode 78 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside […]

Posted in amazon, convenience store, go, kodak, mark ramsey, Media, media future, Media Unplugged, podcast, podcasts, ramsey-blog, research, tom asacker

Did Smart Speakers Affect Radio Listening in 2017?

There’s lots of talk about the impact of smart speakers like Amazon’s Echo on usage for radio. Indeed, last year alone, some 25 million of these devices were sold, 11 million in the holiday quarter alone. The appeal to broadcasters is obvious: A device that’s all about listening – and it’s being embraced by millions […]

Posted in 2017, alexa, amazon echo, google home, impact, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, Smart Speaker, streaming, trends

Media Unplugged: The REAL Story Behind TV’s Transformation

The REAL story behind TV’s transformation. And… Amazon goes private label. Plus, rants and raves on the TV spot that’s a podcast that’s a local restaurant…or something, Facebook’s “fake news” flag that makes content MORE popular, Jack in the Box’s effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about […]

Posted in amazon, facebook, fake news, jack in the box, mark ramsey, mark ramsey media, Media, Media Unplugged, netflix, podcast, podcasts, private label, radio, radio industry, ramsey-blog, rants, raves, tom asacker, transformation, tv

The Dangers of Social Media for Radio

Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That’s your hope, of course. Because we all know that no commercial broadcaster would devote an iota of effort to social media if he or she didn’t believe there was some translation – no matter how indirect – […]

Posted in mark ramsey, marketing, Media, peter kafka, promotion, radio, radio industry, ramsey-blog, recode media, social media, steven soderbergh

Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus, rants and raves about Netflix’s personalization not just of recommendations but even artwork images, James Franco’s terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen […]

Posted in acquisition, Advertising, brands, consumers, disaster artist, disney, fox, james franco, mark ramsey, Media, Media Unplugged, netflix, podcast, podcasts, ramsey-blog, tom asacker, unplugged

What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation.” Most radio broadcasters seem to think that Christmas is about Christmas music, but it’s not. And while Christmas is ultimately about the birth of Christ, that’s not […]

Posted in channel, christian, Christian Radio, Christmas, countdown, hallmark, mark ramsey, mark ramsey media, meaning, Media, music, radio, radio industry, Radio's Future, ramsey-blog, washington post

How To Be Their Favorite Radio Station

From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener’s favorite (called the ‘1st Preference’ station, or P1) Let’s break this down. […]

Posted in favorite, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, station
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