Blog Archives

What Apple’s Beats 1 Means for Your Radio Brand

The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New York Times reports that Elton John will have a regular show on Beats 1 titled “Elton John’s Rocket Hour,” and it will play old and new music. Other musicians with shows on […]

Posted in 2014, apple, beats 1, brand, broadcasting, hivio, Internet Radio, mark ramsey, mark ramsey media, Media, music, radio, radio broadcaster, radio industry, Radio's Future, ramsey-blog, red bull, stations, zane lowe

Radio: What Happened to BIG?

A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference in Portland. The PRPD is always one of my favorite events because every single person in the room is on a content- and service-based mission to make their communities and the […]

Posted in 2014, big, conference, dave ramsey, enduring, jonny quest, long tail, mark ramsey, mark ramsey media, Media, presentation, prpd, Public Radio, Radio's Future, ramsey-blog, small

Is Bob Hoffman’s Argument “Full of Crap”?

Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising. Wagging for all the wrong reasons. See, Bob conveniently chose convenient facts and then conveniently wrapped those facts with absurd conclusions. On Online Advertising Says Bob: “the advertising industry has become the web’s lapdog – irresponsibly exaggerating the effectiveness […]

Posted in 2014, ad contrarian, Advertising, bob hoffman, broadcasting, cotnent marketing, keynote, kraft, mark ramsey, mark ramsey media, marketing, Media, nab, P&G, pandora, radio, radio industry, Radio's Future, ramsey-blog, social media, youtube

How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014

How do you make your audio brand go “viral”? Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the DNA of his product at low cost and without spending big money on marketing or advertising. Growth hacking is at the heart of how today’s hot tech startups get off the ground. No […]

Posted in 2014, 5 minute business, growth hacker, hivio, Mark Middo, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, startup, tech, viral

The Booming Business of Podcasting – PodcastOne’s Rob Greenlee

Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s Rob Greenlee in this spectacular conversation from hivio, the audio future festival. At about the halfway point, we’re joined by “Randall,” the hilarious YouTube icon famous for “badass” honey badger videos (Randall had a podcast […]

Posted in 2014, badass, business, hivio, honey badger, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcastone, radio, radio industry, ramsey-blog, randall, revenue, rob greenlee, trends

How Audio Platforms Can Monetize Content Marketing

This is one of my favorite Q&A’s from this year’s hivio audio future festival. Content marketing is one of the hottest new trends among brands worldwide, and the audio space is primed to excel in this area because audio media companies have been creating content for decades. So how can audio media companies leverage their own […]

Posted in 2014, Audio, content marketing institute, festival, future, hivio, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, robert rose

How Audio Platforms Can Monetize Content Marketing

This is one of my favorite Q&A’s from this year’s hivio audio future festival. Content marketing is one of the hottest new trends among brands worldwide, and the audio space is primed to excel in this area because audio media companies have been creating content for decades. So how can audio media companies leverage their own […]

Posted in 2014, Audio, cmi, content marketing institute, festival, future, hivio, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, robert rose

A Remarkable Conversation with Glenn Beck

If you are a regular watcher of CNN’s Reliable Sources, then last weekend you saw the first part of a remarkable interview with the equally remarkable Glenn Beck. Always a great talent and once a polarizing lightning rod for controversy, Glenn reveals new layers of thoughtful complexity and a humanity that will surprise those who know […]

Posted in 2014, brian stelter, glenn beck, interview, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, reliable sources, spoken word, talent, Talk Radio

Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin

If all your favorite audio content is all over the place in a variety of different channels, why can’t you aggregate it all in one place? Well, now you can! J.D. Heilprin is founder of AGOGO, a stealthy mobile-first startup that was recently featured in the iTunes store as “best new app” and “top news […]

Posted in 2014, AGOGO, app, Apps, Audio, content, future, hivio, itunes, j. d. Heilprin, mark ramsey, mark ramsey media, Media, platform, radio, radio industry, Radio's Future, ramsey-blog

Wow, Look What U.S. Radio Can Learn from Australian Broadcasters!

The number one media brand in Australia is a radio show. Think about that for a second. The number one media brand in Australia is a radio show. So says Southern Cross Austereo’s Craig Bruce as he provides a master class on making great audio entertainment and developing and nurturing talent. There’s a lot U.S. […]

Posted in 2014, andy, Audio, australia, craig bruce, development, elvis duran, hamish, hivio, Insights, mark ramsey, radio, radio industry, ramsey-blog, Southern Cross Austereo, talent
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At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.

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