Blog Archives

Radio’s Advertising Spending Forecast – 2015 – 2020

There’s a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and other media from 2015 to 2020 (you can download your own copy here). To summarize: Terrestrial radio (non-digital advertising only) is expected to be essentially flat with 0.6% growth annually. Digital advertising revenue is […]

Posted in 2015, 2020, Advertising, digital, jack myers, mark ramsey, mark ramsey media, Media, non-digital, online radio, podcasting, radio, radio industry, Radio's Future, ramsey-blog, spending, streaming, terrestrial, trends

How Radio Can Make Money in Mobile

If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform? Increasingly, mobile is the place where you need to activate audience interaction and monetize audience engagement. So do you have a compelling mobile solution for your audio brand, one that actually makes money? Bill Freund is EVP/Chief Revenue Officer and […]

Posted in 2015, Audio, bill freund, clip, clip interactive, clip radio, festival, future, hivio, mark ramsey, mark ramsey media, Media, mobile, monetization, radio, radio industry, ramsey-blog, sara sissenwein

How to “Fame”

Think fame isn’t a formula? Think again. And RLM Public Relations head Richard Laermer is going to spell it out for you. A frequently-quoted authority on media culture and hype, Richard is a PR visionary, former journalist, and author of five bestselling books including 2011: Trendspotting, Punk Marketing, Full Frontal PR, and the forthcoming How […]

Posted in 2015, attention, Audio, fame, hivio, how to, how to fame, Interviews, mark ramsey, mark ramsey media, Media, pr, radio, radio industry, ramsey-blog, richard laermer

What Radio Can Learn from TV

…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for radio. That’s according to a great source: TV Guide Executive Editor Michael Schneider, who also c0-hosts the excellent KCRW podcast The Spinoff. Mike spoke with me at hivio, the audio future festival […]

Posted in 2015, Audio, hivio, Interviews, kcrw, lessons, mark ramsey, mark ramsey media, Media, michael schneider, podcast, radio, ramsey-blog, serial, the spinoff, tv, tv guide, video

What YOUR Media Brand Can Learn from TheBlaze

What lessons can any media brand – even any radio brand – learn from TheBlaze? TheBlaze is Glenn Beck’s innovative, genre-busting, hugely successful platform for news, information, and entertainment in TV, radio, and online. Since its launch, its digital operation has logged nearly six billion page views. In this conversation from hivio 2015, Mark Ramsey […]

Posted in 2015, Audio, blaze, glenn beck, hivio, interview, lessons, mark ramsey, mark ramsey media, Media, radio, ramsey-blog, scott baker, the blaze, theblaze, transmedia, trends

Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both? That’s just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker’s business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify. Slacker’s […]

Posted in 2015, apple music, duncan orrell-jones, hivio, interview, Interviews, mark ramsey, Media, online radio, pandora, radio, ramsey-blog, slacker, spotify, strategy, streaming

How Spotify’s Data Insights Propel Their Strategy

What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to do while you’re listening is more important than the genre you are listening to? That’s just one insight from Spotify’s deep dive into their massive dataset. Think about […]

Posted in 2015, Audio, brian benedik, data, deep dive, hivio, Insights, learning, mark ramsey, mark ramsey media, Media, moments, online radio, presentation, radio, ramsey-blog, spotify, streaming, use case

The Future of Podcasting – PRX’s Jake Shapiro

What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose mission is to deliver significant stories to millions of people. Since its launch in 2003 PRX has been a leader and innovator in public media. PRX programs include The Moth Radio Hour, […]

Posted in 2015, 99% invisible, fast company, future, hivio, jake shapiro, mark ramsey, Media, moth radio hour, podcast, podcasting, podcasts, prx, Public Radio, radio, radio industry, radiotopia, ramsey-blog, snap judgment, this american life, trends

The Future of Podcasting – PRX’s Jake Shapiro

What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose mission is to deliver significant stories to millions of people. Since its launch in 2003 PRX has been a leader and innovator in public media. PRX programs include The Moth Radio Hour, […]

Posted in 2015, 99% invisible, fast company, future, hivio, jake shapiro, mark ramsey, Media, moth radio hour, podcast, podcasting, podcasts, prx, Public Radio, radio, radio industry, radiotopia, ramsey-blog, snap judgment, this american life, trends

5 Must-Hear Trends in Media and Marketing

5 must-hear trends in media and marketing. Plus… CMO’s say the darnedest things! It’s episode 30 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio.   […]

Posted in 2015, Advertising, artisanal, authenticity, branding, com, darnedest things, fandango, jack myers, mark ramsey, marketing, Media, Media Unplugged, media village, orson welles, podcasts, ramsey-blog, rants, raves, tom asacker, trends, unplugged
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