Blog Archives

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding […]

Posted in amazon, app, james bond, mark ramsey, Media, Media Unplugged, mountain dew, nfl, podcast, podcasts, ramsey-blog, rants, raves, tom asacker, unplugged, walking dead

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding […]

Posted in amazon, app, james bond, mark ramsey, Media, Media Unplugged, mountain dew, nfl, podcast, podcasts, ramsey-blog, rants, raves, tom asacker, unplugged, walking dead

Is NPR’s Future All Used Up?

Is NPR’s future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference […]

Posted in app, buzzfeed, conference, death, dominos, donald trump, Facebook live, future, hillary clinton, lessons, mark ramsey, marketing, Media, Media Unplugged, nor, pizza, podcasts, prince, ramsey-blog, social media, tom asacker, trends, unplugged

Media Unplugged: Surprise! Distribution is King!

Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office […]

Posted in aggregator, app, big media, bleacher report, box office, branding, chinese, digiday, distribution, future, king, mark ramsey, marketing, Media, Media Unplugged, money, movie review, neil patel, podcasts, ramsey-blog, revenue, time, tom asacker, tv, unplugged, video

5 Critical Media Trends for 2016

5 Critical Media Trends for 2016. And… Nobody Wants Your App! Plus, rants and raves on Adele’s latest success, A Charlie Brown Christmas, and Microsoft and Apple Let There Be Peace on Earth. It’s episode 32 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in 2016, adele, app, apple, charlie brown, Christmas, critical, let there be peace on earth, mark ramsey, Media, media trends, Media Unplugged, microsoft, nobody, podcasts, radio, radio industry, ramsey-blog, tom asacker, wants

A Dramatic Reinvention of Mobile News/Talk Apps

What if your News/Talk station could have a mobile app that not only replayed your linear over-the-air stream, but also created something new? That is, what if you could personalize the content to the individual consumer – news, traffic, weather? And what if it could be presented in a non-linear stream, unique to every individual? […]

Posted in anil panguluri, app, Apps, Audio, mark ramsey, mark ramsey media, Media, mobile, news, newsbeat, radio, radio industry, ramsey-blog, talk, traffic, weather

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I […]

Posted in Advertising, app, bill freund, broadcasters, clip, clip interactive, interview, mark ramsey, mark ramsey media, Media, mobile, monetization, monetize, platform, radio, radio industry, ramsey-blog, revenue

Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin

If all your favorite audio content is all over the place in a variety of different channels, why can’t you aggregate it all in one place? Well, now you can! J.D. Heilprin is founder of AGOGO, a stealthy mobile-first startup that was recently featured in the iTunes store as “best new app” and “top news […]

Posted in 2014, AGOGO, app, Apps, Audio, content, future, hivio, itunes, j. d. Heilprin, mark ramsey, mark ramsey media, Media, platform, radio, radio industry, Radio's Future, ramsey-blog

Radio Listeners: Is “Free” All That Matters?

“When it comes to mobile devices, we need to remind listeners that radio is FREE – that its use does not sap so much precious battery energy and even more precious data plan bandwidth.” So argue the folks I call the “freeks.” These are the well intentioned folks in the radio industry who believe that […]

Posted in app, Audio, bandwidth, consumers, FM on Mobile Phones, free, Internet Radio, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, nextradio, online, online radio, radio, radio industry, Radio's Future, ramsey-blog, streaming

Clip Interactive: Making Your Radio Mobile App Better

If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact that the app is often little more than the audio stream with a fresh face. But is that all radio mobile apps should be? Clip Interactive doesn’t think so. […]

Posted in app, bill freund, clip, clip interactive, interactive, Interviews, kink, mark ramsey, mark ramsey media, Media, mobile, portland, radio, radio industry, ramsey-blog, strategy
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