Blog Archives

WAVVE – A New Solution to Make Audio Viral

It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There […]

Posted in Audio, baird hall, interview, Interviews, mark ramsey, mark ramsey media, Media, new version, platform, podcast, podcasting, radio, ramsey-blog, social media, spread, viral, wavve

Inside Psycho Is One Of The “50 Best” Podcast Episodes of the Year

Indiewire is one of the leading trade publications in the movies/tv space, and they just named one episode from my Wondery podcast Inside Psycho as one of the 50 best of the year (so far). It’s #10 on the list, and I couldn’t be prouder. Here’s their writeup: We’ve sung the praises of Mark Ramsey’s […]

Posted in Audio, hitchcock, indiewire, Inside Psycho, jeff schmidt, mark ramsey, mark ramsey media, Media, podcast, podcasts, psycho, ramsey-blog, wondery

Media Unplugged: Amazon Lands NFL Streaming Rights…So What?

Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the value of authenticity (or lack thereof) in Pepsi’s aborted new campaign, and more. It’s episode 61 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you […]

Posted in amazon, Audio, football, mark ramsey, Media, Media Unplugged, netflix, nfl, pepsi, podcasts, radio, radio industry, ramsey-blog, rights, stackadapt, streaming, tom asacker, Twitter, unplugged

Inside the Exploding Business of Podcasting

Sure, it’s smaller than radio. But it’s growing. And revenue is growing fast. I’m talking about podcasting. And one of the hot new companies native to the space is Wondery, an audio on-demand company that just celebrated its first anniversary. It’s also the company I’m working with on my new series, Inside Psycho. Hernan Lopez […]

Posted in Audio, business, hernan lopez, Inside Psycho, mark ramsey, mark ramsey media, Media, podcasting, podcasts, ramsey-blog, wondery

Strong Debut for “Inside Psycho” Podcast

Last week I told you about the new podcast I am producing for Wondery: Inside Psycho. This week I am proud to announce that Inside Psycho is now #1 on iTunes in the TV & Film category (#46 overall at this writing). It’s also featured by Apple as “New and Noteworthy,” which is a special privilege. […]

Posted in Advertising, apple, Audio, debut, hitchcock, Inside Psycho, itunes, mark ramsey, Media, podcast, podcasts, psycho, radio, radio industry, ramsey-blog, wondery

Secret Revealed: Mark Ramsey Media Signs Content Deal with Wondery

Today, I am proud to announce that my company, Mark Ramsey Media, has signed an agreement to develop content for on-demand audio publisher Wondery. The first show created under that agreement launches today. It’s called Inside Psycho, and it’s the first audio graphic novel in the podcast space. It’s a six-part deep dive inspired by the making […]

Posted in Audio, hernan lopez, hitchcock, inside, Inside Psycho, jeff schmidt, jeffrey glaser, mark ramsey, new, podcast, podcasts, psycho, radio, radio industry, ramsey-blog, wondery

Media Unplugged: Apple Says Fake News Is “Killing People’s Minds” – Really?

Apple says fake news is “killing people’s minds” – really? And… Publishing platform Medium crashes – and idealism burns. Plus, rants and raves about Oscar-nominated screenwriters sharing some hilarious studio notes, and more. It’s episode 58 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in apple, Audio, crashes, ev williams, fake news, mark ramsey, Media, Media Unplugged, medium, oscar, podcast, podcasts, ramsey-blog, tim cook, tom asacker, unplugged

New Radio Competition from the New York Times

Oh but so much more than that. From MediaPost: The New York Times will launch a new daily podcast hosted by Michael Barbaro called “The Daily.” The show, which is billed as “a reimagining of a daily audio report for a digital audience,” will debut on February 1. It will include a text messaging component […]

Posted in Audio, Audio Trends, dean baquet, mark ramsey, mark ramsey media, Media, micharl barbaro, new york times, nyt, podcast, radio, radio industry, Radio's Future, ramsey-blog

Media Unplugged: Apple is the New Hollywood!

Apple is the new Hollywood! And… You can’t fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items too complicated, advice on writing stronger that should be more strongly written, Tom’s great new book, “I Am Keats,” and more. It’s episode 56 of Media Unplugged with branding authority Tom Asacker […]

Posted in 2017, apple, Audio, ces, fix, hollywood, i am keats, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, Twitter, writing

Younger Audiences Hate Ads Even More Than You Do

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It is about to get a lot worse. The study spanned 39 countries and 23,907 interviews, including populations representing Gen X (35–49), Gen Y (20–34) and Gen Z (16–19). According to the report: It’s particularly […]

Posted in Advertising, Audio, digital, gen x, gen y, gen z, kantar millward brown, mark ramsey, mark ramsey media, Media, preferences, radio, ramsey-blog, research, Teens, trends
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