Blog Archives

Media Unplugged: Long Live Fake Fame!

Long live fake fame! And… Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. It’s episode 79 of Media Unplugged with branding authority Tom Asacker and […]

Posted in beyonce, brand, coke, comedy, facebook, fake, fame, jingle, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, unplugged, wax museum

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting’s sake. And no longer is money involved in […]

Posted in best practices, brand, comment, engagement, facebook, like, mari smith, mark ramsey, mark ramsey media, Media, radio, radio station, ramsey-blog, research, share, social media

What the Amazing Success of Pokemon Go means for YOUR Media Brand

What the amazing success of Pokemon Go means for YOUR media brand. And… Amazon wants you to PAY for Podcasts. It’s episode 46 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the virtual Cheetos museum and how much food gets trashed just because it’s “ugly”, and […]

Posted in amazon, brand, cheetos, mark ramsey, Media, Media Unplugged, podcast, podcasts, pokemon go, radio, radio industry, ramona singer, ramsey-blog, tom asacker, unplugged

Ad Blocking is Exploding – Here’s How to Fight Back

Ad blocking is exploding. Here’s how to fight back. And… This is what makes your fans “tick.” It’s episode 44 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on why Anderson Cooper’s ban on the Orlando Killer’s face and name on-air is well intentioned but ultimately useless, […]

Posted in ad-blocking, Advertising, anderson cooper, brand, fans, mark ramsey, Media, Media Unplugged, orlando, podcasts, ramsey-blog, reading, sharing, shooter, strategy, tom asacker

Media Unplugged: Donald Trump’s 10 Brand Secrets – Revealed!

Donald Trump’s ten brand secrets – revealed! And… From stodgy magazine to multimedia juggernaut – how The New Yorker did it. It’s episode 36 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book […]

Posted in 10, book, bookinabox, brand, donald trump, mark ramsey, marketing, meaningless, Media, Media Unplugged, podcasts, publishing, ramsey-blog, secrets, tagline, tom asacker, unplugged

What’s EXCLUSIVE about your Radio Brand?

If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s strategy would be to secure new music exclusives from some of the industry’s hottest artists, and I wrote about how exclusives were set to power the next generation of online radio competition and, by association, all radio competition. […]

Posted in apple, apple music, brand, Digital Strategy, exclusive, exclusives, mark ramsey, mark ramsey media, Media, music, radio, radio industry, Radio's Future, ramsey-blog

What Apple’s Beats 1 Means for Your Radio Brand

The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New York Times reports that Elton John will have a regular show on Beats 1 titled “Elton John’s Rocket Hour,” and it will play old and new music. Other musicians with shows on […]

Posted in 2014, apple, beats 1, brand, broadcasting, hivio, Internet Radio, mark ramsey, mark ramsey media, Media, music, radio, radio broadcaster, radio industry, Radio's Future, ramsey-blog, red bull, stations, zane lowe

Periscope…Meerkat…When We All Stream Live, Big Media Pays the Price

Periscope…Meerkat…When we all stream live, will Big Media pay the price? And… Facebook is about to EAT your news brand! It’s episode 16 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Fox News icon Bill O’Reilly. Mark rants about over-complicated decision trees for folks trying to […]

Posted in bill o'reilly, brand, cable, cord, cut, facebook, live streaming, mark ramsey, Media, Media Unplugged, meerkat, news, periscope, podcast, podcasts, ramsey-blog, tom asacker

How “Smartcuts” Can Transform Your Media Brand

Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you can put right to work: Lateral thinking, agility, leveraging platforms, 10X thinking, and more…. Shane Snow is the co-founder of Contently, the publishing platform for brands, journalists, and storytellers. Shane is a […]

Posted in 10x, Audio, brand, contently, Insights, interview, Interviews, lateral thinking, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, shane snow, smartcuts, trends, youtube

Lessons for Radio from a World-Class Brand: The San Diego Zoo

What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this conversation between me and San Diego Zoo Global Brand Manager Michael Warburton turned out to be one of the “hits” of the event, and it had the room buzzing. Some highlights: How legendary […]

Posted in Audio, brand, branding, featured, festival, hivio, ideas, Interviews, mark ramsey, mark ramsey media, marketing, Media, michael warburton, radio, ramsey-blog, san diego, san diego zoo, video, Videos, wild animal park, zoo
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