Blog Archives

Radio’s Lost Podcasting Opportunity

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates to their own content. But there’s another way to see podcasting strategy, one that is right in front of your ears. I have a secret podcast project (B2C, not B2B) launching this […]

Posted in broadcasting, commercial radio, content, mark ramsey, mark ramsey media, Media, podcasting, podcasts, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, shows, strategy, talk, Talk Radio

hivio 2016: How Radio Can Make a Real Difference in Local Communities

During this week of Thanksgiving (and in the spirit of giving thanks), I wanted to share with you one of the most important conversations from the 2016 hivio audio future festival. If you’re a radio broadcaster, this will change the way you view contesting forever. Ryan Cummins is the Co-Founder/Co-CEO of Omaze, a cause marketplace that […]

Posted in 2016, broadcasting, charity, contest, hivio, impact, kickstarter, mark ramsey, mark ramsey media, Media, omaze, platform, radio, radio industry, ramsey-blog, ryan cummins

The End of Advertising?

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co. reported revenues down almost 9%. And remember, those declines take into account any growth in digital. But this note from MediaPost is particularly telling: It’s worth noting that [circulation] revenues […]

Posted in Advertising, broadcasting, disney, end, facebook, gannett, google, mark ramsey, mark ramsey media, marketing, Media, new york times, newspaper, radio, radio industry, ramsey-blog, television, trends

What Apple’s Beats 1 Means for Your Radio Brand

The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New York Times reports that Elton John will have a regular show on Beats 1 titled “Elton John’s Rocket Hour,” and it will play old and new music. Other musicians with shows on […]

Posted in 2014, apple, beats 1, brand, broadcasting, hivio, Internet Radio, mark ramsey, mark ramsey media, Media, music, radio, radio broadcaster, radio industry, Radio's Future, ramsey-blog, red bull, stations, zane lowe

40 Years 40,000 Sales Calls – a Conversation with Barry Drake

There are few class acts in the radio and TV business classier than Barry Drake. After an amazing career leading a variety of radio and television companies, Barry has set down on paper the best lessons from those years, mixed with enough anecdotes and highlights for several careers. The book is 40 Years 40,000 Sales Calls: Thoughts […]

Posted in 40 years, 40000 sales calls, barry drake, book, broadcasting, interview, Interviews, mark ramsey, Media, radio, radio industry, ramsey-blog, tv, vine

Who Says Radio Talent Can’t Compete with Hollywood?

I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of digital tools – including video – to tell their stories and reach their audiences across platforms? Or should radio folks simply do better radio? After all, can you really compete with Hollywood? With ABC […]

Posted in abc, branding, broadcasting, cbs, content marketing, guitar center, mark ramsey, Media, michelle phan, nbc, radio, radio industry, Radio's Future, ramsey-blog, strategy, talent, youtube

Is Bob Hoffman’s Argument “Full of Crap”?

Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising. Wagging for all the wrong reasons. See, Bob conveniently chose convenient facts and then conveniently wrapped those facts with absurd conclusions. On Online Advertising Says Bob: “the advertising industry has become the web’s lapdog – irresponsibly exaggerating the effectiveness […]

Posted in 2014, ad contrarian, Advertising, bob hoffman, broadcasting, cotnent marketing, keynote, kraft, mark ramsey, mark ramsey media, marketing, Media, nab, P&G, pandora, radio, radio industry, Radio's Future, ramsey-blog, social media, youtube

Tracy Johnson on What Makes Radio Talent Great

What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival. Tracy has a long and decorated career as a broadcast executive, specializing in […]

Posted in Audio, broadcasting, future, hivio, mark ramsey, mark ramsey media, Media, morning show, podcasting, radio, radio industry, ramsey-blog, talent, tracy johnson, trends

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar – past, present, and future? In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats. Emma got […]

Posted in 22 rules, Audio, broadcasting, emma coats, future, hivio, ideas, mark ramsey, mark ramsey media, Media, pixar, radio, radio industry, ramsey-blog, story, story-telling, trends

What Advertisers Want from Radio

What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case, an “anti-agency” head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A’s from hivio 2014, the audio […]

Posted in 2014, Advertising, agency, Audio, broadcasting, buy, future, hivio, innovision, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, ric militi, trends
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