Blog Archives

Mark Ramsey Media Announces New Division – for Christian Broadcasters

Today I’m proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research needs of all broadcasters everywhere. That will not change. Christian broadcasters, however, are a special subset with special needs and – in many cases – a business model driven by fans, not by […]

Posted in christian, Christian Radio, faithbright, leading, mark ramsey, mark ramsey media, Media, music, radio, ramsey-blog, research, strategic research, teaching

What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation.” Most radio broadcasters seem to think that Christmas is about Christmas music, but it’s not. And while Christmas is ultimately about the birth of Christ, that’s not […]

Posted in channel, christian, Christian Radio, Christmas, countdown, hallmark, mark ramsey, mark ramsey media, meaning, Media, music, radio, radio industry, Radio's Future, ramsey-blog, washington post

Non-Commercial Christian Radio Had Better Worry About This

I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these amazing and passionate folks, I have discovered something unsettling – a trend that, I believe, should concern them a great deal. Here’s what I hear: Over time, the magnitude of giving is […]

Posted in ccm, christian, Christian Radio, fm, fundraising, giving, kickstarter, mark ramsey, mark ramsey media, Media, non-com, non-commercial, radio, radio industry, ramsey-blog, trends

Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you […]

Posted in 10, 2015, best practices, broadcasters, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, music, radio, ramsey-blog, research, revealed, secrets, success, switchfoot, trends

Radio’s Missing Marketing Funnel

One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations. And these stations have something else in common besides their business model: They both tend […]

Posted in Christian Radio, donors, fans, financial support, fringe, funnel, Insights, mark ramsey, mark ramsey media, marketing funnel, Media, non-commercial, npr, public, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, religious, sales funnel

Christian Radio: No Such Things as “Teaching Shows”?

Here’s a special post for my clients and friends in Christian radio…. Typically, there’s a distinction in that space between music and “teaching.” We have “teaching programs” and sometimes refer to them as such on- and off-air. But what if there’s no such thing as “teaching programs”? What if, instead, there are only programs that […]

Posted in christian, Christian Radio, focus on the family, jim daly, magnet, mark ramsey, mark ramsey media, Media, music, radio, radio industry, ramsey-blog, teaching

Christian Radio means “Betterness”

A couple weeks ago I gave a presentation at the Christian Music Broadcasters’ Momentum Conference, and the topic could not have been more timely: “Betterness.” My argument is that improving the lives of our consumers is the highest calling for any broadcaster – and certainly for any Christian broadcaster.  This is not a generic thing […]

Posted in 2012, betterness, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, presentation, radio, radio industry, RIU
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