Blog Archives

How Millennials Use Radio, Online Radio, and Podcasting

Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms fit into their fast-changing lives? We recruited a special panel of Millennials at hivio 2016 so you could hear from 20-somethings themselves, and some of what attendees heard was shocking. When asked if anyone has […]

Posted in 2016, Advertising, Audio, commercials, future, hivio, mark ramsey, Media, millennials, online radio, podcasting, radio, Radio's Future, ramsey-blog, trends

Oh No! Listeners Switch Stations! It’s the End of the World!

So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an average commute. …unless you’re my beautiful wife, in which case you switch stations 2200 times in an average commute. Is that number (the 22) shocking? I don’t know why. Anybody […]

Posted in Advertising, agencies, commercials, edison, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, Radio's Future, ramsey-blog, research, robot, scarlett johansson, spotify, trends advertising, tune-out

The End of Commercial Clutter on Radio?

If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the powers-that-be in TV-land sense a turning point. Witness these words from Kevin Reilly, president of the TBS and TNT cable nets last week at the TCA winter press tour: We have overstuffed […]

Posted in Advertising, cable, clutter, commercials, fox, mark ramsey, mark ramsey media, Media, media village, radio, radio industry, Radio's Future, ramsey-blog, tbs, tca, television, tnt, trends, trutv, turner

Hey Pandora, Watch That Commercial Load

There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of choice and variety. But I don’t think so. I think it’s much more about the comparatively clutter-free environment. That is, fewer spots. The “variety” argument: Everywhere we turn, it’s clear that consumers favor hits. […]

Posted in Advertising, choice, clutter, commercials, Internet Radio, mark ramsey, mark ramsey media, Media, online radio, pandora, radio, radio industry, ramsey-blog, spot load, spots, tom conrad, variety

Are There Too Many Commercials on the Radio? Nope!

A friend told me how radio broadcasters at a recent conference emphasized the importance of minimizing commercial interruptions in online radio streams without mentioning the proverbial elephant in the room: What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots should, for […]

Posted in Advertising, commercials, Internet Radio, itunes radio, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, Radio's Future, ramsey-blog, spotload, spots

What Matters When the Spots Come On?

I’ve been on vacation in a remote corner of India, so you’ll forgive me for not paying more attention to the recent Coleman study of the impact of spots on listeners and the stations they listen to. Personally, I find these regular studies of the effects of advertising on listenership to be tiresome. Why are […]

Posted in Advertising, arbitron, coleman, come, commercials, mark ramsey, Media, on, radio, radio industry, research, RIU, study, what happens
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