Blog Archives

TV’s Digital Lessons for Radio

Edison Research recently showcased some buyer interviews arguing, among other things, that radio’s digital-only doo-dads are less than compelling to many buyers and that what they really want is an integrated approach across platforms built around fresh ideas. So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s […]

Posted in Advertising, agencies, book, brand, buyers, clear channel communications, communication, communication design, consumer electronics, design, digital, digital lessons, digital planner, digital television, edison, future, graphic design, iheartradio, lessons, mark ramsey, mark ramsey media, marketing, Media, music festival, radio, radio industry, Radio's Future, research, social tv, song, song 2, song 3, tv, tv's, visual arts

Gamification can Transform Radio’s Digital Platforms

Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms.  Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does […]

Posted in Advertising, arbitron, Audio, brand, chris bell, communication design, consumer, digital platform, Digital Strategy, dramatically improve, engagement, Gamification, graphic design, improve, interview, mark ramsey, mark ramsey media, marketing, Media, monetize, platforms, podcasts, radio, radio brands, radio industry, RIU, transforms, triton, triton digital

Apple wants to Erase your Radio Spots

Another day, another technology-driven way to undo advertising.  Forget the fact that advertising is what pays for most of the content we enjoy on TV or radio. Apple was just granted a patent for technology that would allow users to switch seamlessly to their own audio or video files once ads started playing on their […]

Posted in ads start, Advertising, allows users, apple, apple inc., application software, communication, communication design, computing, dollars, erase, graphic design, itunes, mark ramsey, mark ramsey media, marketing, Media, own audio, patent, radio, radio spots, radio stations, RIU, seamless switcher, start play, video file

What if Listeners Don’t Want to “Engage” with your Radio Brands?

There’s this assumption in digital-land that everybody wants to “engage.”  That “engagement” is the ultimate goal of all digital activities. So then why is there so little “engagement” with most radio brands online? Is it because radio brands are poorly represented on digital platforms?  Or is it because most (but certainly not all) listeners use […]

Posted in Advertising, brand, brand online, communication design, digital, digital platform, Digital Strategy, engage, engagement, follow, graphic design, heart, listener, littlest, mark ramsey, mark ramsey media, Media, platform, radio, radio brands, radio industry, RIU, usage

Is it Time to Stop “Owning a Word”?

Back in the day, Ries & Trout galvanized broadcasters by preaching the power of the “word.” Own one, they advised.  Just one. This played well with a broadcasting audience for obvious reasons – we were and largely are in the audio business, and messaging in that business continues to be driven by words (I happen […]

Posted in a word, a world of words, Advertising, al ries, apple, brand, broadcasting, business, communication, communication design, finding a word, graphic design, laura ries, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, microsoft word, more than words, own, positioning, power of the word, radio, radio industry, ries, RIU, the power of the word, the word, trout, word, words in the mind, world of words, year of birth missing
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At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.

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Dennis Clark – the producer of 102.7 KIIS FM Los Angeles morning show On Air with Ryan Secrest and consultant for leading morning shows around the world – has some deep insights on how to take your morning show to the next level. Download a PDF presentation here.