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Arbitron doesn’t like Audience Estimate Comparisons

Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that doesn’t mean Arbitron will like it. Today Arbitron released their “Thoughts on Comparing Audience Estimates,” and while they make some good points, those points don’t tell the whole story. Let’s dive […]

Posted in arbitron, comparison, edison, mark ramsey, mark ramsey media, Media, pandora, ppm, radio, radio industry, ratings, RIU, share, streaming, triton
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