Blog Archives

This Is How Long Your Podcast Should Be

At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than long-form shows. And he did it by sharing Libsyn data indicating that “84% of podcasts with more than 100,000 downloads were more than 51 minutes long while just 9.9% were less […]

Posted in content, data, length, libsyn, long, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, quality, radio, radio industry, ramsey-blog, research, rob walch, rules, short

Media Unplugged: Inside Media’s Data-Driven Future

Inside media’s data-driven future. And… Here’s how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney’s new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare – but how the joke may be on Suave. It’s episode 62 of Media Unplugged […]

Posted in Advertising, data, disney, evaus, future, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, stackadapt, star wars, suave, tom asacker

How Spotify’s Data Insights Propel Their Strategy

What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to do while you’re listening is more important than the genre you are listening to? That’s just one insight from Spotify’s deep dive into their massive dataset. Think about […]

Posted in 2015, Audio, brian benedik, data, deep dive, hivio, Insights, learning, mark ramsey, mark ramsey media, Media, moments, online radio, presentation, radio, ramsey-blog, spotify, streaming, use case

What Does Sprint’s Unlimited Data Plan Say About NextRadio?

Lots of folks in the radio space are talking about Emmis’ NextRadio initiative to activate FM chips in smartphones (here and here), but not a lot of folks in the industry are paying attention to NextRadio’s primary partner, Sprint. Remember that one of the driving arguments for NextRadio is that consumers can conserve bandwidth by […]

Posted in data, emmis, fm, FM on Mobile Phones, losing, mark ramsey, mark ramsey media, Media, mobile phones, nextradio, radio, radio industry, ramsey-blog, sprint, subscribers, unlimited

Radio Intelligence | Phone: +46 8 21 22 10
April 11-16: NAB Show, Las Vegas.
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February 13, 2016: UNESCO World Radio Day.
March 13-15, 2015: Radiodays Europe 2016, Paris.

At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.


Dennis Clark – the producer of 102.7 KIIS FM Los Angeles morning show On Air with Ryan Secrest and consultant for leading morning shows around the world – has some deep insights on how to take your morning show to the next level. Download a PDF presentation here.