Blog Archives

Radio’s Streaming Effort May Be Screwed – Part 1

It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other way. This is the picture I’m talking about: The charts show year-over-year streaming listening growth for pureplays (e.g., Spotify, Pandora, etc.) and for broadcasters. And it clearly shows two things: Pureplay listening is […]

Posted in Digital Strategy, disney, Internet Radio, mark ramsey, mark ramsey media, Media, pureplay, radio, radio industry, ramsey-blog, screwed, streaming, triton

Radio’s Streaming Effort May Be Screwed – Part 1

It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other way. This is the picture I’m talking about: The charts show year-over-year streaming listening growth for pureplays (e.g., Spotify, Pandora, etc.) and for broadcasters. And it clearly shows two things: Pureplay listening is […]

Posted in Digital Strategy, disney, Internet Radio, mark ramsey, mark ramsey media, Media, pureplay, radio, radio industry, ramsey-blog, screwed, streaming, triton

Media Unplugged: Inside Media’s Data-Driven Future

Inside media’s data-driven future. And… Here’s how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney’s new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare – but how the joke may be on Suave. It’s episode 62 of Media Unplugged […]

Posted in Advertising, data, disney, evaus, future, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, stackadapt, star wars, suave, tom asacker

The End of Advertising?

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co. reported revenues down almost 9%. And remember, those declines take into account any growth in digital. But this note from MediaPost is particularly telling: It’s worth noting that [circulation] revenues […]

Posted in Advertising, broadcasting, disney, end, facebook, gannett, google, mark ramsey, mark ramsey media, marketing, Media, new york times, newspaper, radio, radio industry, ramsey-blog, television, trends

Is the New Golden Age of TV…Over?

Is the new Golden Age of TV…over? And… Who’s to blame for Internet bile? Advertisers, of course! It’s episode 26 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the Gossip Revolution, Star Wars-themed lands coming to a Disney park near you, and more. Listen as we go inside media […]

Posted in advertisers, anchor, disney, golden age, Internet, internet bile, john brown, lies, mark ramsey, mark ramsey media, Media, Media Unplugged, orlando, over, parks, periscope, podcasts, ramsey-blog, star wars, statistics, tom asacker, tv, unplugged

How to Get Rich with Online Video

Yes, you can get rich with online video – but not through YouTube. And… Paramount’s new business model makes theater owners AND consumers happy. It’s episode 23 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Google’s new chat-bot that can debate the meaning of life, how Sony Music is […]

Posted in artists, comicbookgirl19, consumer, disfavor, disney, get rich, j.j. abrams, jeff schmidt, mark ramsey, Media Unplugged, paramount, podcast, podcasts, ramsey-blog, screw you, seth godin, silicon valley, sony, south park, spotify, star wars, theater, tom asacker, vimeo, youtube

What Radio Can Learn from Star Wars VII

Last week the Internet melted. And if you’re a Star Wars fan, you know the precise moment: When the latest teaser trailer for the newest chapter in the long-running Star Wars saga was unleashed online. You’ve probably seen it by now. It has been watched more than 40 million times, so I’m assuming at least one of […]

Posted in 7, content, disney, j.j. abrams, lessons, mark hamill, marvel, radio, radio broadcasting, Radio's Future, ramsey-blog, star wars, talent, tease, vii

Bob Iger’s Lessons for Radio

Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth. Highlights of the piece in The […]

Posted in bob iger, content, digital, disney, facebook, fortune, Insights, interactive, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, sheryl sandberg, story, technology, the wrap

Introducing “Media Unplugged” with Mark Ramsey and Tom Asacker

So what’s really going on in media today? What are the critical trends we need to focus on, and what do they mean for our future? It’s time to un-spin some of the media hype we take for granted and get to the truth. That’s why I’m happy to announce a new podcast. I’m teaming up […]

Posted in #1, Audio, change, disney, episode, mark ramsey, Media, Media Unplugged, radio, radio industry, ramsey-blog, tom asacker, unplugged

The end of Sports Radio as we know it

Conversation about sports makes great radio because sports is all about sharp, informed opinions.  And God knows there is no shortage of those among fans of whatever game we happen to be talking about. Sports is, after all, an obsession.  It’s why ESPN is the jewel in Disney’s crown. It’s why Sports stations are generally […]

Posted in am radio, disney, espn, mark ramsey, mark ramsey media, Media, onsports, radio, radio industry, RIU, social media, sports, sports talk, tv
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