Blog Archives

The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you’d expect to find among people with too-small audiences who can’t reconcile the size of their audience with the scale of the always-on, […]

Posted in attention, bravo, discovery, distribution, game of thrones, hbo, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, real housewives, serial, this american life

Media Unplugged: Surprise! Distribution is King!

Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office […]

Posted in aggregator, app, big media, bleacher report, box office, branding, chinese, digiday, distribution, future, king, mark ramsey, marketing, Media, Media Unplugged, money, movie review, neil patel, podcasts, ramsey-blog, revenue, time, tom asacker, tv, unplugged, video

What if Distribution is King and Content is Crap?

Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and REI’s Black Friday gimmick. It’s episode 31 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button […]

Posted in branding, content, distribution, holiday, king, lefsetz, mark ramsey, Media, Media Unplugged, podcasts, radio, ramsey-blog, red cup, rei, starbucks, tom asacker, unplugged

How Serial Went from Podcast to TV Show

Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling content. You see, media is really about two things: Content and distribution. And distribution channels are inherently dumb conduits that need to be filled with the stuff audiences […]

Posted in Audio Trends, branding, channels, christopher miller, distribution, lego movie, mark ramsey, mark ramsey media, Media, phil lord, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, serial, series, tv

People Don’t Fall In Love With Distribution Channels…

…they fall in love with content. It’s not often I make a post that is purely an image, but I thought I’d make a tiny – and meaningful – exception today. Enjoy.

Posted in channel, content, distribution, fall, image, infographic, love, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog

Surprise! Radio Disney Doesn’t Need Radio!

So Disney sells of all of its Radio Disney station assets – 23 AM and 1 FM –  save for its LA flagship, which is evidently a content creation hub and not simply a means of distribution. …and the radio industry goes wild! What does this mean? What is Disney signaling? Does this even matter? These […]

Posted in am radio, assets, bob iger, content, distribution, Insights, Internet Radio, mark ramsey, mark ramsey media, Media, online radio, radio, radio disney, radio industry, Radio's Future, ramsey-blog, sale

The Death of Distribution Channel Advantage

So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an agreement with NextRadio that will enable all U.S. radio stations to use advertising inventory to fund the industry’s payments to Sprint. Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund […]

Posted in content, david carr, distribution, fm, hail mary, hivio, hulu, Insights, mark ramsey, mark ramsey media, matt stone, Media, mobile phones, new york times, nextradio, radio, radio industry, ramsey-blog, south park, sprint, trey parker

Wrist-Powered Radio?

There’s a tendency to obsess on devices. But if you’re in the content business devices are only channels of distribution for that content. The real challenge and opportunity for media brands is to spread content across all popular platforms in a form and a context that fits that platform. To chase a device is to […]

Posted in Audio Trends, channel, concept, distribution, Insights, Internet Radio, iwatch, mark ramsey, mark ramsey media, Media, mockup, online radio, radio, radio industry, ramsey-blog, strategy, Todd Hamilton

Radio: Your Facebook Page is Un-Liking You

This is directly from Facebook: We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site. In other words, all that effort you go to to populate your Facebook page with useful content is increasingly wasted. Even […]

Posted in ad age, database, derek halpern, Digital Strategy, distribution, email, facebook, Insights, list, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, social media

Lessons for Radio from Time Warner Cable

Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS wanted more and Time Warner didn’t want to pay it. More than 3 million Time Warner Cable customers lost access to CBS-owned stations, Showtime, and three other cable nets for a […]

Posted in broadcasting, cable, cbs, content, dexter, distribution, lesson, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, showtime, time warner
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