Blog Archives

Media Unplugged: Should You Buy Followers and Likes on Social Media?

Should you buy followers and likes on social media? And… How to profit from the spoils of streaming? Just ask The Weeknd. Plus, rants and raves about the couple who learns to survive without food (?) and a long-overdue update on news from wax museums around the world. It sounds better than it looks, folks. Just like […]

Posted in buy, facebook, followers, likes, mark ramsey, mark ramsey media, Media, Media Unplugged, podcast, podcasts, ramsey-blog, revenue, stackadapt, streaming, the weeknd, tom asacker

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said… We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead […]

Posted in 30 seconds, ads, Advertising, agency, effectiveness, facebook, hivio, instagram, length, mark ramsey, mark ramsey media, Media, online radio, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, research, shorter, snapchat, user experience, youtube

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting’s sake. And no longer is money involved in […]

Posted in best practices, brand, comment, engagement, facebook, like, mari smith, mark ramsey, mark ramsey media, Media, radio, radio station, ramsey-blog, research, share, social media

Facebook Live Audio – So What?

Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called “Live Audio.” “Should you be worried?” asks Radio Ink (which should be in a position to answer that question rather than ask it). First, let’s acknowledge the utter inevitability of this announcement. Facebook’s job […]

Posted in Advertising, facebook, future, impact, live audio, mark ramsey, mark ramsey media, Media, Moble Audio, podcast, podcasts, radio, radio industry, Radio's Future, ramsey-blog, revenue, trends

Media Unplugged: Deflating Fake News Hysteria on Facebook

Deflating fake news hysteria on Facebook. And… Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing – and in Presidential elections. Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking […]

Posted in election, facebook, facts, fake news, hysteria, mark ramsey, Media, Media Unplugged, podcasts, post-fact, ramsey-blog, rants, raves, social media, tom asacker, tv, waste

The End of Advertising?

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co. reported revenues down almost 9%. And remember, those declines take into account any growth in digital. But this note from MediaPost is particularly telling: It’s worth noting that [circulation] revenues […]

Posted in Advertising, broadcasting, disney, end, facebook, gannett, google, mark ramsey, mark ramsey media, marketing, Media, new york times, newspaper, radio, radio industry, ramsey-blog, television, trends

Kim Kardashian Has Great Talent After All

Kim Kardashian has great talent after all. And… Publishers spanked by Facebook’s changing newsfeed algorithm. It’s episode 45 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the grand opening of Kelloggs All Day Cereal Cafe, PBS’s Capitol Fourth TV fakery, Lyft’s “Ghost Mode,” and an easy […]

Posted in algorithm, Audio, branding, capitol fourth, cereal cafe, culture, facebook, fake, fireworks, ghost mode, ghostbusters, kelloggs, kim kardashian, lyft, mark ramsey, Media, Media Unplugged, newsfeed, pbs, podcast, podcasts, publishers, ramsey-blog, tom asacker, tunestotube, video, youtube

The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting

How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of audio in the first place? Peter Kafka is a great person to ask. Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter […]

Posted in 2016, digital, facebook, hivio, homebrew, mark ramsey, mark ramsey media, Media, online radio, peter kafka, podcasting, radio, Radio's Future, ramsey-blog, re/code, snapchat, technology, trends, Twitter

Where Are Your Stars, Radio?

“Inspired.” “An engaging read.” The critics gushed over the new book by Robert Galbraith. Imagine the author’s disappointment, then, when after three months, his book had sold only 1,500 hardcover copies. Until one day. That was the day the book shot from #4,709 on Amazon’s bestseller list to #1. What happened to make this dog into a […]

Posted in facebook, Facebook live, harry potter, j. k. rowling, mark ramsey, mark ramsey media, Media, Personalities, radio, radio industry, Radio's Future, ramsey-blog, robert galbraith, stars, wall street journal

Hey Radio, What Happens Next?

I heard a story recently from a Buzzfeed exec. As part of their never-ending experimentation with new platforms – and as part of their desire to play a joke on the boss – they filled the boss’s office with goats and hay while the boss was temporarily away at a meeting. What would happen when […]

Posted in buzzfeed, facebook, goats, hay, joke, live, mark ramsey, mark ramsey media, Media, online radio, radio, radio industry, Radio's Future, ramsey-blog, suspense, ze frank
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