Blog Archives

The Death of the Mobile Phone Antenna

So the hot rumor about the forthcoming iPhone 7 is that it will lose something that has so far been taken for granted. I’m talking about the headphone jack. No headphone jack means no place to plug in your earbuds, headphones, or stereo cable. That means the audio will transmit wirelessly, and that most irritating of […]

Posted in 7, Audio Trends, bluetooth, chip, connected car, Digital Strategy, earbuds, fm, FM on Mobile Phones, iphone, mark ramsey, mark ramsey media, Media, mobile phones, nextradio, radio, Radio's Future, ramsey-blog, rumor, wireless, wires

Why Data Caps Don’t Matter for Audio

Do consumers want radios built into their mobile devices so they can save on precious bandwidth? In other words, does the use of audio streaming itself push bandwidth past available data caps? Is audio a “data hog”? Is there a consumer problem here? I have previously argued that audio streams are, in fact, fairly economical. Even […]

Posted in bandwidth, emmis, entertainment, fm, FM on Mobile Phones, Internet Radio, mark ramsey, mark ramsey media, Media, mobile phones, next radio, nextradio, online radio, pandora, radio, ramsey-blog, streaming data cap

A Choppy Stream Ahead for NextRadio

With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort to enlist one constituency so far utterly lacking in enthusiasm for NextRadio’s product: Consumers. And so begins an onslaught of over-the-air radio spots designed to lead consumers to download an app that will not work on most […]

Posted in bill freund, clip interactive, digital, Digital Strategy, emarketer, emmis, fm, FM on Mobile Phones, mark ramsey, mark ramsey media, Media, mobile phone, nab, nextradio, online radio, rab, radio, radio heard here, Radio's Future, ramsey-blog

What Does Sprint’s Unlimited Data Plan Say About NextRadio?

Lots of folks in the radio space are talking about Emmis’ NextRadio initiative to activate FM chips in smartphones (here and here), but not a lot of folks in the industry are paying attention to NextRadio’s primary partner, Sprint. Remember that one of the driving arguments for NextRadio is that consumers can conserve bandwidth by […]

Posted in data, emmis, fm, FM on Mobile Phones, losing, mark ramsey, mark ramsey media, Media, mobile phones, nextradio, radio, radio industry, ramsey-blog, sprint, subscribers, unlimited

How Important is Radio in an Emergency?

It’s virtually taken on faith in the radio industry: This idea that when all other technologies fail, there’s still radio in an emergency. But open your eyes and you’ll see that radio’s role in emergencies is under threat, thanks to technology. Sure, there are times when all the power goes out, but in those times our […]

Posted in alert, earthquake, emergency, flood, FM on Mobile Phones, hurricane, mark ramsey, mark ramsey media, Media, mobile, mobile phone, napa, radio, radio industry, Radio's Future, ramsey-blog, safe, safety, san diego, technology, wildfire

Here’s Why Radio Will Have a Tough Time on Mobile Phones

The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study by comScore which indicated… U.S. users are now spending the majority of their time consuming digital media within mobile applications. That means mobile apps, including the number 1 most popular app […]

Posted in amazon, apple, Audio, eBay, facebook, FM on Mobile Phones, google, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, nextradio, pandora, phone, radio, radio industry, ramsey-blog, spotify, stitcher, techcrunch, yahoo

Here’s Where Built-In Radio on Mobile Phones Would Win Big

Earlier this week I provided data and an argument to show why the NextRadio campaign to add an FM chip to mobile phones in the U.S. will be fruitless. But I hinted at an international scenario which might make much more sense for a form of this technology. Show me a market where everyone has […]

Posted in chip, fm, FM on Mobile Phones, HUL, India, Insights, Kan Khajura Tesan, mark ramsey, mark ramsey media, Media, mobile phone, nextradio, radio, radio industry, ramsey-blog

Is NextRadio’s Consumer Enthusiasm a Mirage?

I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier consumers, and a healthier business overall. This is the thinking that has driven all my successful audience research efforts for years. So it was with much disappointment that I reviewed the […]

Posted in audience, coleman, emmis, enthusiasm, FM on Mobile Phones, Internet Radio, mark ramsey, mark ramsey media, Media, nab, nextradio, radio, radio industry, ramsey-blog, research

Radio Listeners: Is “Free” All That Matters?

“When it comes to mobile devices, we need to remind listeners that radio is FREE – that its use does not sap so much precious battery energy and even more precious data plan bandwidth.” So argue the folks I call the “freeks.” These are the well intentioned folks in the radio industry who believe that […]

Posted in app, Audio, bandwidth, consumers, FM on Mobile Phones, free, Internet Radio, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, nextradio, online, online radio, radio, radio industry, Radio's Future, ramsey-blog, streaming

Is NextRadio Growing…or Sinking?

From Radio Ink: The latest statistics from Emmis regarding NextRadio show the popularity in the app is still on the rise. NextRadio allows listeners to access their favorite radio station on select Sprint phones without using data. In addition to the NextRadio app being downloaded over 240,000 times, listeners have tuned to nearly nearly 8,000 […]

Posted in Apps, Digital Strategy, emmis, fm, FM on Mobile Phones, listener, mark ramsey, mark ramsey media, Media, mobile, mobile phones, next, nextradio, radio, radio industry, ramsey-blog, sprint, tagstation
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