Blog Archives

2 Minutes of Spots Per Hour – Radio’s Future?

By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes per hour by 2020. This comes as audiences are spending less time on network TV and more time on OTT (over the top) platforms like Amazon and Netflix. While in some cases younger demographics […]

Posted in 2 minutes, Advertising, fox, mark ramsey, mark ramsey media, Media, mediapost, ott, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, spots, subscription, trends

Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus, rants and raves about Netflix’s personalization not just of recommendations but even artwork images, James Franco’s terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen […]

Posted in acquisition, Advertising, brands, consumers, disaster artist, disney, fox, james franco, mark ramsey, Media, Media Unplugged, netflix, podcast, podcasts, ramsey-blog, tom asacker, unplugged

Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year,” the companies said. That means Fox TV will be airing six second spots across its platforms, including linear television. And don’t think that […]

Posted in Advertising, agencies, fox, hivio, mark ramsey, radio, radio industry, ramsey-blog, roy williams, sellers, short, spots, trends, tv, wizard of ads, youtube

The End of Commercial Clutter on Radio?

If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the powers-that-be in TV-land sense a turning point. Witness these words from Kevin Reilly, president of the TBS and TNT cable nets last week at the TCA winter press tour: We have overstuffed […]

Posted in Advertising, cable, clutter, commercials, fox, mark ramsey, mark ramsey media, Media, media village, radio, radio industry, Radio's Future, ramsey-blog, tbs, tca, television, tnt, trends, trutv, turner

The “Eventizing” of Radio

Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox’s emphasis next season is on “eventizing,” entertainment chief Kevin Reilly said at the network’s upfront presentation to advertisers Monday….“American Idol,” like sports shows, benefitted from fans who felt they had to watch for fear of missing a big television event. Now Reilly […]

Posted in branding, eventizing, Events, evil knievel, family guy, fox, grease, iheartradio, kevin reilly, mark ramsey, mark ramsey media, Media, network, radio, radio broadcasting, radio industry, ramsey-blog, simpsons, the wrap, tv

Communicating the FOX Sports TV Way

Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators.  It was created by FOX’s David Hill in 2010. Every one of their commentators gets a copy of this terrific little gem, and I wanted to share some of its highlights with you, since the lessons apply to communicators in […]

Posted in broadcasting, commentator, david hill, fox, fox sports, handbook, mark ramsey, mark ramsey media, Media, radio, radio industry, RIU, sports, tv
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