Blog Archives

The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you’d expect to find among people with too-small audiences who can’t reconcile the size of their audience with the scale of the always-on, […]

Posted in attention, bravo, discovery, distribution, game of thrones, hbo, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, real housewives, serial, this american life

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising. And… Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed reaction to Lyft’s new “Taco mode,” the easy way to win with Snapchat – assuming you’re HBO’s Game of Thrones, and the “dark side” of Influencers: Douchebags. It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media […]

Posted in branding, diminishing, douchebags, game of thrones, grateful dead, hbo, influencers, innovation, lyft, mark ramsey, Media, Media Unplugged, online advertising, podcast, podcasts, ramsey-blog, snapchat, taco mode, tom asacker, unplugged

The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

The secret to marketing movies like brands. And… Will Vessel crush YouTube? It’s episode 18 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on what a Vine superstar has in common with one of the Staples Singers, faulty statistics in determining that millennials are flooding back into movie theaters, Ben Affleck’s […]

Posted in ben afflect, brands, furious 7, game of thrones, hbo, mark ramsey, marketing, mavis staples, Media, Media Unplugged, millennials, movie, podcasts, ramsey-blog, shawn mendes, slave, tom asacker, uber, unplugged, vessel, vine, youtube

The Unfortunate Farce of Radio Ratings

I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now this market, like virtually all markets, has its radio usage measured by Nielsen – in this case, by diaries. Do you know how long it takes Nielsen to recruit a sample in this […]

Posted in facebook effectiveness, game of thrones, google, laughable, mark ramsey, mark ramsey media, Media, nielsen, pandora, radio, radio industry, ramsey-blog, ratings, small, spotify, tracy johnson

6 Lessons for Radio from Game of Thrones

There’s a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers watched last Sunday night, topping the series’ previous viewing record. There are at least 6 lessons for radio brands from Game of Thrones: 1. Build for Quality Yes, talent is expensive. Yes, […]

Posted in branding, characters welcome, Frank Underwood, game of thrones, Gordon Gekko, hbo, howard stern, Insights, j.j. abrams, lost, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, ted, Tony Soprano, usa, Walter White

Radio’s Game of Thrones

Recently I was visiting a client and sitting in on a sales meeting, when the GM flew in, looking as animated as I had ever seen him. It seems that a nearby sister-cluster’s sales team had thrown down the gauntlet. Not only did they have the gall to suggest they were a more potent sales […]

Posted in competition, fun, game of thrones, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, RIU, sales, sellers

Is Radio Losing the “War for Attention”?

Put these pieces together: First, Arbitron/Edison’s Infinite Dial study shows 30% year-over–year growth in the online radio audience (a large number, but not at all surprising to anyone paying close attention).  Attention spreading. Second, a small study reported in Ad Age indicated that young consumers switch media 27 times in an hour.  ”What they are looking for […]

Posted in arbitron, Digital Strategy, edison, game of thrones, hd, hd radio, hob, Insights, mark ramsey, mark ramsey media, Media, mobile phones, radio, radio industry, Radio's Future, research, RIU
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