Blog Archives

Media Unplugged: Can Netflix Become HBO Before HBO Becomes Netflix?

Can Netflix become HBO before HBO becomes Netflix? And… Can Radio survive without passion? Plus, rants and raves on Netflix’s “The Haunting of Hill House,” the demise of SEARS, and more. It’s episode 88 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the […]

Posted in haunting of hill house, hbo, mark ramsey, marl ramsey, Media, Media Unplugged, netflix, passion, podcasts, radio, ramsey-blog, sears, survive, tom asacker

The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you’d expect to find among people with too-small audiences who can’t reconcile the size of their audience with the scale of the always-on, […]

Posted in attention, bravo, discovery, distribution, game of thrones, hbo, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, real housewives, serial, this american life

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising. And… Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed reaction to Lyft’s new “Taco mode,” the easy way to win with Snapchat – assuming you’re HBO’s Game of Thrones, and the “dark side” of Influencers: Douchebags. It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media […]

Posted in branding, diminishing, douchebags, game of thrones, grateful dead, hbo, influencers, innovation, lyft, mark ramsey, Media, Media Unplugged, online advertising, podcast, podcasts, ramsey-blog, snapchat, taco mode, tom asacker, unplugged

The Biggest Problem with Podcasting is…

Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That’s followed by this spin on trends: “That is up from 17% in 2015. Monthly podcast listenership has increased 75% since […]

Posted in growth, hbo, hits, mark ramsey, mark ramsey media, Media, need, netflix, podcast, podcasting, podcasts, problem, radio, radio industry, ramsey-blog, trends

Here’s How America’s Most Popular Apps Will Reshape Media

Look out! America’s most popular apps will reshape media! And… Was media’s “crisis of proliferation” predicted…back in 1976? It’s episode 28 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, the “Happy Birthday paradox” and HBO’s Westworld nudity PR stunt. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what’s really […]

Posted in 1976, Apps, controversy, copyright, crisis of proliferation, happy birthday, hbo, mark ramsey, Media, Media Unplugged, nudity, paradox, podcast, podcasts, popular, ramsey-blog, reshape, serial, tom asacker, tv show, unplugged, westworld

The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

The secret to marketing movies like brands. And… Will Vessel crush YouTube? It’s episode 18 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on what a Vine superstar has in common with one of the Staples Singers, faulty statistics in determining that millennials are flooding back into movie theaters, Ben Affleck’s […]

Posted in ben afflect, brands, furious 7, game of thrones, hbo, mark ramsey, marketing, mavis staples, Media, Media Unplugged, millennials, movie, podcasts, ramsey-blog, shawn mendes, slave, tom asacker, uber, unplugged, vessel, vine, youtube

Jay Z’s Tidal is Doomed – and Facebook Doesn’t Sell Cars

Jay Z’s new streaming service Tidal is in for a tsunami of doom! And… Auto dealers say Facebook doesn’t sell cars. Really? It’s episode 17 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on Madonna’s Meerkat fiasco, Selena back on tour – twenty years after her death, HBO REALLY wants […]

Posted in Audio, auto dealer, doom, facebook, hbo, jay z, kardashian, madonna, mark ramsey, Media, Media Unplugged, meerkat, money, parking, podcast, podcasts, ramsey-blog, selena, sell cars, tidal, tom asacker, tour

Jay Z’s Tidal is Doomed – and Facebook Doesn’t Sell Cars

Jay Z’s new streaming service Tidal is in for a tsunami of doom! And… Auto dealers say Facebook doesn’t sell cars. Really? It’s episode 17 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on Madonna’s Meerkat fiasco, Selena back on tour – twenty years after her death, HBO REALLY wants […]

Posted in Audio, auto dealer, doom, facebook, fiasco, hbo, jay z, kardashian, madonna, mark ramsey, Media, Media Unplugged, meerkat, money, parking, podcast, podcasts, ramsey-blog, selena, sell cars, tidal, tom asacker, tour

Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or – after decisions by HBO and CBS to provide streaming-only subscription services – is Big Media eating […]

Posted in Advertising, cable, cbs, digital, facebook, hbo, Internet, mark ramsey, Media, Media Unplugged, pinterest, podcasts, ramsey-blog, streaming, subscription, tom asacker, tv, Twitter, unplugged
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