Blog Archives

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said… We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead […]

Posted in 30 seconds, ads, Advertising, agency, effectiveness, facebook, hivio, instagram, length, mark ramsey, mark ramsey media, Media, online radio, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, research, shorter, snapchat, user experience, youtube

hivio 2016 – Glenn McQuaid and “Tales from Beyond the Pale”

The power of audio is more than just music or even “spoken word.” With his partner Larry Fessenden, Glenn McQuaid is the co-creator of the extraordinary contemporary audio drama series “Tales from Beyond the Pale,” featuring voices you’ll recognize from artists like Vincent D’Onofrio, Sean Young, and the late, great horror legend Angus Scrimm. In […]

Posted in 2016, angus scrimm, Audio, glasseye pix, glenn mcquaid, hivio, interview, larry fessenden, mark ramsey, mark ramsey media, Media, podcast, radio, ramsey-blog, sean young, show, tales from beyond the pale, vincent d'onofrio

hivio 2016 – Jesse Thorn on Leveraging Podcasting and Radio

What can the audio space – radio, online radio, and podcasters, learn from Jesse Thorn? Jesse is the host and producer of some very popular radio shows and podcasts, Bullseye and Jordan, Jesse, Go!, and the co-host and producer of Judge John Hodgman and the proprietor of MaximumFun.org. He founded the show that became Bullseye […]

Posted in 2016, bullseye, go, hivio, jesse, jesse thorn, john hodgman, jordan, mark ramsey, mark ramsey media, maxfuncon, maximum fun, Media, podcast, podcasting, podcasts, Public Radio, radio, radio industry, ramsey-blog

And the Future of Radio is…

I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of radio” – listeners don’t. Indifference to what listeners really care about is why Clear Channel didn’t acquire Pandora when it was bargain-priced. It’s why there are many podcasts that sound like radio […]

Posted in anya grundman, commercial radio, Digital Strategy, future, hivio, mark ramsey, mark ramsey media, Media, npr, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, roger lamay, trends, wxpn

hivio 2016: How Radio Can Make a Real Difference in Local Communities

During this week of Thanksgiving (and in the spirit of giving thanks), I wanted to share with you one of the most important conversations from the 2016 hivio audio future festival. If you’re a radio broadcaster, this will change the way you view contesting forever. Ryan Cummins is the Co-Founder/Co-CEO of Omaze, a cause marketplace that […]

Posted in 2016, broadcasting, charity, contest, hivio, impact, kickstarter, mark ramsey, mark ramsey media, Media, omaze, platform, radio, radio industry, ramsey-blog, ryan cummins

hivio 2016: How to Transform Personalities into Digital Brands

Every high profile brand and personality must now think of themselves as digital brands, but how? Chris Balfe has the answer. He’s a Partner at Red Seat Ventures. Red Seat partners with high profile individuals and brands to build unique digital businesses. Initial clients include Premiere Networks and motion picture producer Blumhouse. Prior to founding […]

Posted in 2016, blumhouse, chris balfe, digital, glenn beck, hivio, interview, Interviews, mark ramsey, mark ramsey media, Media, mercury radio arts, nancy grace, Personalities, premiere, radio, radio industry, ramsey-blog, red seat ventures, sean hannity, theblaze

hivio 2016: How Radio Can Do Social Media Right

How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and several OTT video players? Todd Beck is CEO & Founder of Beck Media & Marketing, the agency dozens of TV, OTT, and Tech companies look to for potent digital strategies that get […]

Posted in 2016, Audio, beck media, best practices, branding, entertainment, hivio, interview, Interviews, mark ramsey, mark ramsey media, marketing, Media, radio, radio industry, ramsey-blog, social media, todd beck

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya […]

Posted in 2016, anya grundmann, Audio, development, devotion score, hivio, keynote, learning, mark ramsey, mark ramsey media, Media, npr, npr one, online radio, Personalization, podcasting, podcasts, presentation, programming, Public Radio, radio, ramsey-blog, strategy

The Podcasting Ad Space is Going to Explode

Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners. Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting’s […]

Posted in 2016, acast, Advertising, future, hivio, mark ramsey, mark ramsey media, Media, podcasting, podcasts, ramsey-blog, sarah van mosel, trends, trends ecosystem

The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting

How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of audio in the first place? Peter Kafka is a great person to ask. Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter […]

Posted in 2016, digital, facebook, hivio, homebrew, mark ramsey, mark ramsey media, Media, online radio, peter kafka, podcasting, radio, Radio's Future, ramsey-blog, re/code, snapchat, technology, trends, Twitter
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