Blog Archives

Media Unplugged: How to Blow Up Podcasting

How to blow up podcasting. And… 9 ways to innovate journalism – and media – online. Plus, rants and raves about Oscar’s new “Popular Film” category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. It’s episode 86 […]

Posted in blow up, dental floss, edison, innovation, journalism, mark ramsey, Media, Media Unplugged, oscar, podcast, podcasting, podcasts, popular film, ramsey-blog, tom asacker, tom webster, unplugged

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising. And… Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed reaction to Lyft’s new “Taco mode,” the easy way to win with Snapchat – assuming you’re HBO’s Game of Thrones, and the “dark side” of Influencers: Douchebags. It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media […]

Posted in branding, diminishing, douchebags, game of thrones, grateful dead, hbo, influencers, innovation, lyft, mark ramsey, Media, Media Unplugged, online advertising, podcast, podcasts, ramsey-blog, snapchat, taco mode, tom asacker, unplugged

A New Tool to Make Audio Advertising Interactive – XAPPmedia

You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to call a number and leave your email on the answering machine? Sounds efficient, doesn’t it? Have you ever wished for an audio advertising experience that was more direct, […]

Posted in Advertising, Audio, innovation, interactive, Internet Radio, Interviews, mark ramsey, mark ramsey media, Media, online radio, pat higbie, radio, radio industry, ramsey-blog, technology, xappmedia

Radio is Afraid of Change

There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they love. But what happens when new choices and the novelty packed into them abound? And not just “radio” choices, but attention-getting distractions which occupy the same block of time that otherwise would […]

Posted in arbitron, fresh, innovation, Insights, mark ramsey, mark ramsey media, Media, new, nielsen, ppm, radio, radio industry, ramsey-blog, risk, strategy, trends

What Hollywood Knows that Radio Doesn’t

“Hollywood Studios’ Message to Executives: Embrace Digital or Die.” That was the title of the piece in The Wrap. It focused on the ascent of two newly upped Hollywood execs, one heading Paramount’s TV division, the other leading Warner Bros. They didn’t get their new gigs because of their “traditional” experience, writes The Wrap: They […]

Posted in business model, Digital Strategy, hollywood, innovation, Insights, mark ramsey, mark ramsey media, Media, paramount, radio, radio industry, the wrap, warner bros.

Investors are Focusing on Content, not Distribution

USA TODAY markets reporter Matt Krantz answers this reader question: Why have the large diversified media companies been such strong [stock market] performers, despite the rise of the Internet? Matt’s answer: Investors are starting to pay less attention to the device, and more to the content. Companies that make the entertainment and content viewed on […]

Posted in content, device, distribution, innovation, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, RIU, usa today

Radio’s Future requires Innovation

When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former Executive VP of Programming and Marketing at Dial Global. Beau argues that your radio brand needs to be loved, not simply liked – on Facebook or anywhere else. That requires […]

Posted in Audio, beau, beau phillips, broadcasting, creation, creativity, dial global, executive vp, facebook, featured, former executive, future, global, innovation, Interviews, mark ramsey, mark ramsey media, Media, phillips, radio, radio industry, Radio's Future, requirement, RIU, talent, video, Videos, vp

Innovation in Radio is Stupid

It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were offering – it was cold and frothy almost like a milkshake, but spiked with coffee. “We should have something like this,” she told Starbucks’ International President Howard Behar, who agreed. So Behar took the idea back […]

Posted in experimentation, howard behar, howard schultz, innovation, Insights, jonathan fields, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, risk, RIU, starbucks, stupid, uncertainty
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