Blog Archives

The Magic of Radio Experiences

Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right? But wait… Has America lost its taste to shop locally? And what does that imply for local broadcasters who also compete for the attention of their audiences with platforms not bound by geography? Here’s a […]

Posted in compelling, content, experiences, forrester, lesson, local, mark ramsey, mark ramsey media, Media, radio, radio broadcasting, Radio's Future, ramsey-blog, retail, strategy, unique

Here’s What Radio Will Learn from This Week’s Republican Debates

So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can radio learn from this political extravaganza? Well, consider what you will and won’t see. You’ll see little of any depth or seriousness. […]

Posted in 2015, debate, learn, lesson, mark ramsey, mark ramsey media, Media, news/talk station, radio, radio industry, Radio's Future, ramsey-blog, republican, saturday night live, snl, station, strategy, talent

A Halloween Story for Broadcasters

This is something of a tradition for me – to post one particular spooky video I produced about three years ago. Every year on Halloween I share it again. If you’ve seen it before please forgive the indulgence. The truth is that my list has swelled to about double what it was last year at […]

Posted in boris karloff, frankenstein, halloween, Insights, james whale, lesson, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, talent, universal, william henry pratt

Lessons for Your Radio Brand from Anchorman 2

Is your radio brand just a radio brand? This past holiday season one movie changed what it means to be a “movie,” and there’s a lesson wrapped up in that change for any radio brand, too. The movie was Anchorman 2, and the “change” is outlined in the Slideshare presentation below from Gary Vaynerchuk: Anchorman […]

Posted in anchorman, anchorman 2, branding, core asset, gary vaynerchuk, garyvee, Insights, lesson, mark ramsey, mark ramsey media, marketing, Media, radio, radio industry, ramsey-blog, ron burdundy

Lessons for Radio from Time Warner Cable

Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS wanted more and Time Warner didn’t want to pay it. More than 3 million Time Warner Cable customers lost access to CBS-owned stations, Showtime, and three other cable nets for a […]

Posted in broadcasting, cable, cbs, content, dexter, distribution, lesson, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, showtime, time warner

What Radio can learn from Otis

He stops traffic.  Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our 145-pound Newfoundland.  And he teaches the lesson of attention. Attention is scarce always – never more than today.  Bright and shiny objects abound, many of which substitute for the same or […]

Posted in attention, dog, lesson, mark ramsey, marketing, Marketing Strategy, Media, newfoundland, otis, radio, radio industry, Radio's Future, RIU, strategy, trends
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