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The Future of AM Radio

Radio Ink made a classic mistake last week when it celebrated the strength of AM radio by trumpeting the financial success of the top radio brands, many of which happen to be on AM. Why is this a mistake?  Because it confuses the band with the brand. AM radio is not what makes stations like […]

Posted in am, am radio, arbitron, distribution, edison, fm, fm radio, infinite dial, living social, mark ramsey, mark ramsey media, Media, online radio, pandora, radio, radio industry, Radio's Future, RIU
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At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.

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Dennis Clark – the producer of 102.7 KIIS FM Los Angeles morning show On Air with Ryan Secrest and consultant for leading morning shows around the world – has some deep insights on how to take your morning show to the next level. Download a PDF presentation here.