Blog Archives

The Magic of Radio Experiences

Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right? But wait… Has America lost its taste to shop locally? And what does that imply for local broadcasters who also compete for the attention of their audiences with platforms not bound by geography? Here’s a […]

Posted in compelling, content, experiences, forrester, lesson, local, mark ramsey, mark ramsey media, Media, radio, radio broadcasting, Radio's Future, ramsey-blog, retail, strategy, unique

Radio: How Do You “Do Local”?

“Live and local” is one of the favorite phrases employed by broadcasters who want to emphasize that, unlike some other media platforms fighting for your attention and your ad dollars, we are here in your local community. But how do you prove that? And why does it matter? In too many cases, being “local” is […]

Posted in do local, local, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, smashburger

Radio: How Do You “Do Local”?

“Live and local” is one of the favorite phrases employed by broadcasters who want to emphasize that, unlike some other media platforms fighting for your attention and your ad dollars, we are here in your local community. But how do you prove that? And why does it matter? In too many cases, being “local” is […]

Posted in do local, local, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, smashburger

Breakthrough Digital Strategy for Radio – Federated’s James Derby

In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate? That’s why James Derby spoke at hivio, the audio future festival held a while back in LA. James has led the development of some of the boldest, most inventive, […]

Posted in 2015, Audio, digital, digital marketing, federated, future, hivio, Interviews, james derby, local, los angeles, mark ramsey, Media, mobile, radio, ramsey-blog, sports, strategy

This is Research Steve Jobs Never Would Have Used

I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn’t hire me. Of course, some would say he made the right decision there. Kassof just released a piece of research which aims to prove not only that radio is primarily “local” […]

Posted in Audio Trends, droids, katy perry, local, mark kassof, mark ramsey, Media, national, radio, radio industry, Radio's Future, ramsey-blog, research, steve jobs, trends

The FCC Needs to Have Its Head Examined

From Radio Ink: The FCC’s  detailed explanation why it’s not allowing more deregulation is very specific about what radio is expected to deliver. In rejecting the NAB’s increased competitive environment, the FCC points out that Satellite Radio and Internet Radio are “national platforms,” not likely to respond to competitive conditions in local markets. And, no […]

Posted in deregulation, fcc, local, local market, mark ramsey, mark ramsey media, Media, national, pandora, public interest, radio, radio industry, Radio's Future, ramsey-blog, siriusxm

Radio’s Misplaced Obsession on “Local”

Not a week goes by that some broadcaster doesn’t bemoan radio’s unfortunate “nationalization” and the urgent need for radio brands to get back to what they are presumed to do best: Be local. This is a mistake. But where does this obsession with “local” come from? It’s not from the FCC license, which requires that […]

Posted in amon 'n' andy, beatles, Bing Crosby, digital natives, ed sullivan, Fred Allen, future, George Burns, golden age, Jack Benny, kdka, khj, local, mark ramsey, mark ramsey media, nationalization, radio, radio industry, Radio's Future, ramsey-blog, scopes monkey trial, trends, tv, Walter Winchell, wgn, wmaq

Me, My Family, and My Neighborhood

“Local” or “not local” is the wrong way to think about news and entertainment on the radio. When it comes to information, for example, there are two flavors – one kind is relevant to me, my family, or my neighborhood. The other kind is entertainment. Here is an overview of consumers’ “circles of interest”: At […]

Posted in city, information, Insights, international, local, mark ramsey, mark ramsey media, me, Media, my family, my neighborhood, national, news, radio, radio industry, ramsey-blog, relevance, relevant, state

Making Sense of the Auto Dashboard

It seems to me that radio is in a bit of paralysis by analysis when it comes to the “connected” auto dashboard. As we get lost in the details of what change is coming and how fast, we’re not focused nearly enough on what to do about it, given that such a large proportion of […]

Posted in auto, Automotive, compelling, connected, dash, dashboard, detroit, live, local, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, radio, radio industry, ramsey-blog, sense, unique

“Live and Local”? I Don’t Think So

It has been suggested that the new story for radio should be one of the oldest stories for radio: “We’re live and local.” This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that doesn’t make it less popular or […]

Posted in future, Insights, live, live and local, local, mark ramsey, mark ramsey media, Marketing Strategy, pandora, radio, radio industry, Radio's Future, ramsey-blog, saturday night live, spotify, trends
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