It’s hard to speculate on Apple’s “iRadio” before there’s an “iRadio” to speculate on. But one day it will be announced any day now, so here goes nothing. Conventional wisdom says: Yikes, Apple is big! Pandora and Spotify are screwed! Yes, Apple is a Big Fish. But companies like Pandora and Spotify already face down [...]
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It’s called hivio, and it’s just over two weeks away! It’s radio’s first-ever ideas festival – a free, invitation-only event. We’ve got a full house at our secret location in San Diego on June 20 – dozens of folks have been formally invited and RSVP’d. If you’re not on the guest list. don’t sweat it. [...]
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If we want our fans to spread the word about our radio brands, why don’t we create content that’s more remarkable to begin with? After all, people don’t spread the mundane, they spread the extraordinary. Case and point…this video. Please upgrade your browser Prefer audio? Try this: Download mp3 (You can subscribe to all the [...]
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Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy” radio, for example, they “invest” in it), and he has strong feelings on radio’s place in the mediasphere. If you read no other part of this interview, skip to the last few paragraphs. This is Part 2 [...]
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Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy” radio, for example, they “invest” in it), and he has strong feelings on radio’s place in the mediasphere. If you read no other part of this interview, skip to the last few paragraphs. This is Part [...]
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So I’m talking to a digital solutions provider who has created a platform featuring new value for consumers as part of a radio station’s online brand. Right in the middle of his on-screen experience, surrounded by the new stuff he created for his radio client, is that particular station’s Facebook feed. “Why is that there?” [...]
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The rule most broadcasters use in framing their mobile app (if they’re wise enough to have one) is: Does this app offer up a stream of the station? Does it throw in some podcasts and some blogs and even some social media feeds? All of that’s fine – as far as it goes. But does [...]
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A few days ago ABC announced that they would begin live streaming content in two major markets with more to follow on a new app called WatchABC. NPR reports: ABC and other networks have long allowed you to watch their prime-time shows online after they air on TV, but ABC is the first broadcast over-the-air [...]
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It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for radio ratings, but very much at the expense of the health of radio brands long-term. And here’s yet another one. It is accepted wisdom that, since PPM supposedly measures behaviors rather than recall [...]
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This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about his new book, The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe. Watch the complete Q&A [...]
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Dennis Clark – the producer of 102.7 KIIS FM Los Angeles morning show On Air with Ryan Secrest and consultant for leading morning shows around the world – has some deep insights on how to take your morning show to the next level. Download a PDF presentation here.
