Blog Archives

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said… We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead […]

Posted in 30 seconds, ads, Advertising, agency, effectiveness, facebook, hivio, instagram, length, mark ramsey, mark ramsey media, Media, online radio, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, research, shorter, snapchat, user experience, youtube

Media Unplugged: Apple Says Fake News Is “Killing People’s Minds” – Really?

Apple says fake news is “killing people’s minds” – really? And… Publishing platform Medium crashes – and idealism burns. Plus, rants and raves about Oscar-nominated screenwriters sharing some hilarious studio notes, and more. It’s episode 58 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in apple, Audio, crashes, ev williams, fake news, mark ramsey, Media, Media Unplugged, medium, oscar, podcast, podcasts, ramsey-blog, tim cook, tom asacker, unplugged

Radio’s Lost Podcasting Opportunity

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates to their own content. But there’s another way to see podcasting strategy, one that is right in front of your ears. I have a secret podcast project (B2C, not B2B) launching this […]

Posted in broadcasting, commercial radio, content, mark ramsey, mark ramsey media, Media, podcasting, podcasts, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, shows, strategy, talk, Talk Radio

New Radio Competition from the New York Times

Oh but so much more than that. From MediaPost: The New York Times will launch a new daily podcast hosted by Michael Barbaro called “The Daily.” The show, which is billed as “a reimagining of a daily audio report for a digital audience,” will debut on February 1. It will include a text messaging component […]

Posted in Audio, Audio Trends, dean baquet, mark ramsey, mark ramsey media, Media, micharl barbaro, new york times, nyt, podcast, radio, radio industry, Radio's Future, ramsey-blog

Media Unplugged: How To Win The War For Attention

How to win the war for attention. And… I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them. It’s episode 57 of Media Unplugged with branding authority Tom Asacker and media strategist […]

Posted in attention, checks, i am keats, keats, mark ramsey, Media, Media Unplugged, millennials, podcast, podcasts, promos, radio, radio industry, ramsey-blog, tom asacker, tv

Non-Commercial Christian Radio Had Better Worry About This

I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these amazing and passionate folks, I have discovered something unsettling – a trend that, I believe, should concern them a great deal. Here’s what I hear: Over time, the magnitude of giving is […]

Posted in ccm, christian, Christian Radio, fm, fundraising, giving, kickstarter, mark ramsey, mark ramsey media, Media, non-com, non-commercial, radio, radio industry, ramsey-blog, trends

The Magic of Radio Experiences

Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right? But wait… Has America lost its taste to shop locally? And what does that imply for local broadcasters who also compete for the attention of their audiences with platforms not bound by geography? Here’s a […]

Posted in compelling, content, experiences, forrester, lesson, local, mark ramsey, mark ramsey media, Media, radio, radio broadcasting, Radio's Future, ramsey-blog, retail, strategy, unique

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting’s sake. And no longer is money involved in […]

Posted in best practices, brand, comment, engagement, facebook, like, mari smith, mark ramsey, mark ramsey media, Media, radio, radio station, ramsey-blog, research, share, social media

Media Unplugged: Apple is the New Hollywood!

Apple is the new Hollywood! And… You can’t fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items too complicated, advice on writing stronger that should be more strongly written, Tom’s great new book, “I Am Keats,” and more. It’s episode 56 of Media Unplugged with branding authority Tom Asacker […]

Posted in 2017, apple, Audio, ces, fix, hollywood, i am keats, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, Twitter, writing

Younger Audiences Hate Ads Even More Than You Do

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It is about to get a lot worse. The study spanned 39 countries and 23,907 interviews, including populations representing Gen X (35–49), Gen Y (20–34) and Gen Z (16–19). According to the report: It’s particularly […]

Posted in Advertising, Audio, digital, gen x, gen y, gen z, kantar millward brown, mark ramsey, mark ramsey media, Media, preferences, radio, ramsey-blog, research, Teens, trends
CONTACT

Radio Intelligence | Phone: +46 8 21 22 10
E-mail: peter@radiointelligence.com
RECENT POSTS
CALENDAR
April 11-16: NAB Show, Las Vegas.
June 4-5: Hivio, Los Angeles.
September 30-October 2: NAB Radio Show, Atlanta.
February 13, 2016: UNESCO World Radio Day.
March 13-15, 2015: Radiodays Europe 2016, Paris.
VIDEOS

At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.

PRESENTATIONS

Dennis Clark – the producer of 102.7 KIIS FM Los Angeles morning show On Air with Ryan Secrest and consultant for leading morning shows around the world – has some deep insights on how to take your morning show to the next level. Download a PDF presentation here.