Blog Archives

Media Unplugged: How to Blow Up Podcasting

How to blow up podcasting. And… 9 ways to innovate journalism – and media – online. Plus, rants and raves about Oscar’s new “Popular Film” category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. It’s episode 86 […]

Posted in blow up, dental floss, edison, innovation, journalism, mark ramsey, Media, Media Unplugged, oscar, podcast, podcasting, podcasts, popular film, ramsey-blog, tom asacker, tom webster, unplugged

Media Unplugged: Disney’s Mistakes are Costing Star Wars

Disney’s mistakes are costing Star Wars. And… Facebook is losing its cool among teens. Plus, rants and raves about what’s wrong with online reviews, the Onion’s desperate attacks on Facebook as their traffic sinks, and more It’s episode 85 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in disney, ihob, ihop, mark ramsey, Media, Media Unplugged, online ratings, podcast, podcasts, radio broadcasting, ramsey-blog, star wars, tom asacker, unplugged

Inside JAWS Tops the Apple Podcast Chart

As of this writing Inside JAWS is at #2 on Apple Podcasts. #1 in the TV/Film category. Cue proof of performance… So what are the lessons from this (beyond the notion that everybody is listening to Inside JAWS so you should, too)? There are many but I’ll boil down a few: Do great work that […]

Posted in #2, apple, Inside JAWS, jaws, jeff schmidt, mark ramsey, Media, podcast, podcasting, podcasts, ramsey-blog, spielberg, steven, steven spielberg, wondery

Media Unplugged: Are Smartphones Killing Websites?

Are smartphones killing websites? And… Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB?), the “Truth Initiative,” and more. It’s episode 84 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if […]

Posted in facebook, ihob, ihop, killing, mark ramsey, Media, Media Unplugged, podcasts, radio, radio industry, ramsey-blog, smartphones, Teens, tom asacker, truth initiative, websites

Podcast Listeners are Too Smart

Well, not “too smart” per se, but too well educated. And not “too well educated” per se, but so educated they are out of step with the rest of America, or as I like to call them/us: Regular people. Here’s the colorful proof, based on Census data and Edison Research data: Yep. 41% of Americans […]

Posted in apple, education, mark ramsey, mark ramsey media, Media, podcast, podcasts, political gabfest, ramsey-blog, roseanne, slate, too smart

Media Unplugged: Do Influencers Really Influence Anything?

Do influencers really influence anything? And… Adidas unfriends Facebook. Maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy’s new logo, a newspaper’s wet-look ad that looks too real, and Google’s new AI that’s almost too human. It’s episode 83 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen […]

Posted in adidas, best buy, facebook, google, influencers, mark ramsey, mark ramsey media, Media, Media Unplugged, podcasts, radio, ramsey-blog, tom asacker

Dear FCC: What is Radio in 2018?

So the FCC is contemplating the relaxation of radio ownership rules. Some broadcasters want to own more stations under one roof in order to compete with more platforms attacking radio from the fringes. Central to this issue is what radio “is” now. In order to regulate something you need to know what it is and […]

Posted in definition, fcc, mark ramsey, mark ramsey media, Media, nielsen, ownership, pandora, radio, radio industry, Radio's Future, ramsey-blog, regulation, rules. change, spotify, tower

Media Unplugged: The End of Authenticity

The end of authenticity. And… Will Amazon finally make TV’s smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micro-merchandising, and how Sherwin-Williams is using augmented reality. It’s episode 82 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the […]

Posted in amazon, authenticity, ford, mark ramsey, mark ramsey media, Media, Media Unplugged, micro-merchandising, podcast, podcasts, ramsey-blog, sherwin-williams, tom asacker, unplugged

Spotify’s Attack on Radio in the Car

It’s informed speculation at this point, but the story goes like this: By the end of this month, Spotify is expected to make some hardware announcements, and there’s a good chance that one of those announcements will be designed to bring the platform closer to more cars. Obviously anybody with a smartphone and bluetooth can […]

Posted in alexa, car, car radio, connected car, gadget, Internet Radio, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, ramsey-blog, spotify, streaming

Media Unplugged: The Strategy Behind Amazon’s Prime Video

The strategy behind Amazon’s Prime Video. And… MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book “The Big Picture: The Fight for the Future of Movies.” It’s episode 81 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we […]

Posted in amazon, Audio, jesus christ superstar, mark ramsey, Media, Media Unplugged, moviepass, podcasts, prime, ramsey-blog, star wars, the big picture, theme park, tom asacker, unplugged
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