Blog Archives

Disney and the Future of TV

Disney and the future of TV. And… Has Apple poisoned Netflix? Plus rants and raves about the fallout of Dunkin’s decision to banish “Donuts” from its name and the phenomenon of “niche-ification.” It’s episode 92 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click […]

Posted in apple, disney, donuts, dunkin, mark ramsey, Media, Media Unplugged, netflix, niche, podcast, podcasts, radio, radio industry, ramsey-blog, tom asacker, unplugged

Media Unplugged: Big Media will have its hands full with Netflix

Prediction: Big media will have its hands full with Netflix. And… Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on “grit” and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). It’s episode 91 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we […]

Posted in anchor, breather, gimlet, grit, mark ramsey, Media, Media Unplugged, netflix, podcast, podcasts, popup, ramsey-blog, recharge, spotify, tom asacker, unplugged

Media Unplugged: Overpriced Shoes? A Hail Mary “Payless”

Overpriced shoes? A Hail Mary “Payless.” And… Will malls look more like…towns? Plus, rants and raves on Youtube “Superwoman” Lilly Singh, Capital One Cafe’s, and personalized celebrity videos from Cameo.com It’s episode 89 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play […]

Posted in cameo.com, capital one cafe, lilly singh, malls, mark ramsey, Media, Media Unplugged, payless, podcast, podcasts, radio, radio industry, ramsey-blog, tom asacker, youtube

Mark Ramsey Media Announces New Division – for Christian Broadcasters

Today I’m proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research needs of all broadcasters everywhere. That will not change. Christian broadcasters, however, are a special subset with special needs and – in many cases – a business model driven by fans, not by […]

Posted in christian, Christian Radio, faithbright, leading, mark ramsey, mark ramsey media, Media, music, radio, ramsey-blog, research, strategic research, teaching

Media Unplugged: Can Netflix Become HBO Before HBO Becomes Netflix?

Can Netflix become HBO before HBO becomes Netflix? And… Can Radio survive without passion? Plus, rants and raves on Netflix’s “The Haunting of Hill House,” the demise of SEARS, and more. It’s episode 88 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the […]

Posted in haunting of hill house, hbo, mark ramsey, marl ramsey, Media, Media Unplugged, netflix, passion, podcasts, radio, ramsey-blog, sears, survive, tom asacker

Media Unplugged: How to Blow Up Podcasting

How to blow up podcasting. And… 9 ways to innovate journalism – and media – online. Plus, rants and raves about Oscar’s new “Popular Film” category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. It’s episode 86 […]

Posted in blow up, dental floss, edison, innovation, journalism, mark ramsey, Media, Media Unplugged, oscar, podcast, podcasting, podcasts, popular film, ramsey-blog, tom asacker, tom webster, unplugged

Media Unplugged: Disney’s Mistakes are Costing Star Wars

Disney’s mistakes are costing Star Wars. And… Facebook is losing its cool among teens. Plus, rants and raves about what’s wrong with online reviews, the Onion’s desperate attacks on Facebook as their traffic sinks, and more It’s episode 85 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in disney, ihob, ihop, mark ramsey, Media, Media Unplugged, online ratings, podcast, podcasts, radio broadcasting, ramsey-blog, star wars, tom asacker, unplugged

Inside JAWS Tops the Apple Podcast Chart

As of this writing Inside JAWS is at #2 on Apple Podcasts. #1 in the TV/Film category. Cue proof of performance… So what are the lessons from this (beyond the notion that everybody is listening to Inside JAWS so you should, too)? There are many but I’ll boil down a few: Do great work that […]

Posted in #2, apple, Inside JAWS, jaws, jeff schmidt, mark ramsey, Media, podcast, podcasting, podcasts, ramsey-blog, spielberg, steven, steven spielberg, wondery

Media Unplugged: Are Smartphones Killing Websites?

Are smartphones killing websites? And… Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB?), the “Truth Initiative,” and more. It’s episode 84 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if […]

Posted in facebook, ihob, ihop, killing, mark ramsey, Media, Media Unplugged, podcasts, radio, radio industry, ramsey-blog, smartphones, Teens, tom asacker, truth initiative, websites

Podcast Listeners are Too Smart

Well, not “too smart” per se, but too well educated. And not “too well educated” per se, but so educated they are out of step with the rest of America, or as I like to call them/us: Regular people. Here’s the colorful proof, based on Census data and Edison Research data: Yep. 41% of Americans […]

Posted in apple, education, mark ramsey, mark ramsey media, Media, podcast, podcasts, political gabfest, ramsey-blog, roseanne, slate, too smart
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