Blog Archives

Radio and the End of Personalization

There is a sense of inevitable satisfaction in the idea that we can get from digital platforms exactly what we want whenever we want it, right? We lean forward with Netflix and find precisely what we want or what Netflix tells us we will like because of what we have watched previously. We want that […]

Posted in filter bubble, mark ramsey, Media, netflix, overfitting, pandora, Personalization, radio, radio industry, Radio's Future, ramsey-blog, spotify

Media Unplugged: Amazon Lands NFL Streaming Rights…So What?

Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the value of authenticity (or lack thereof) in Pepsi’s aborted new campaign, and more. It’s episode 61 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you […]

Posted in amazon, Audio, football, mark ramsey, Media, Media Unplugged, netflix, nfl, pepsi, podcasts, radio, radio industry, ramsey-blog, rights, stackadapt, streaming, tom asacker, Twitter, unplugged

Advertisers Can Be Their Own Worst Enemies

We had to produce some direct response ads for my podcast project (you’ve heard it, right?), but one of the would-be sponsors was a hard sell. You can find them advertising on many podcasts here and there (and maybe even on a certain televised annual sports event). But this kind of podcast doesn’t work for them, […]

Posted in Advertising, jeff schmidt, mark ramsey, mark ramsey media, Media, podcasts, radio, radio industry, ramsey-blog

Media Unplugged: 10 Media Trends You Need to Know

10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics and more. It’s episode 60 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button […]

Posted in branding, lies, mark ramsey, Media, Media Unplugged, podcasting, podcasts, radio, radio industry, ramsey-blog, tom asacker, trends, unplugged

Inside the Exploding Business of Podcasting

Sure, it’s smaller than radio. But it’s growing. And revenue is growing fast. I’m talking about podcasting. And one of the hot new companies native to the space is Wondery, an audio on-demand company that just celebrated its first anniversary. It’s also the company I’m working with on my new series, Inside Psycho. Hernan Lopez […]

Posted in Audio, business, hernan lopez, Inside Psycho, mark ramsey, mark ramsey media, Media, podcasting, podcasts, ramsey-blog, wondery

Where’s Radio’s Branded Content?

I’m not in the business of crafting ads for clients. Let me get that out of the way right up front. And maybe that’s what permits me to see the world in ways many folks in the trenches selling radio don’t. I hear lots of terms: “Non-traditional revenue,” “integrated selling,” the “events business,” and so on. […]

Posted in Advertising, branded content, branded entertainment, experiment, jw marriott, mark ramsey, mark ramsey media, Media, procter & gamble, radio, radio industry, Radio's Future, ramsey-blog, swat, vanitycast

Strong Debut for “Inside Psycho” Podcast

Last week I told you about the new podcast I am producing for Wondery: Inside Psycho. This week I am proud to announce that Inside Psycho is now #1 on iTunes in the TV & Film category (#46 overall at this writing). It’s also featured by Apple as “New and Noteworthy,” which is a special privilege. […]

Posted in Advertising, apple, Audio, debut, hitchcock, Inside Psycho, itunes, mark ramsey, Media, podcast, podcasts, psycho, radio, radio industry, ramsey-blog, wondery

Media Unplugged: Here’s what YouTube TV REALLY Means

Here’s what YouTube TV really means… And… Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in the SEAT business, and the limits of asking your friends to try a podcast (#trypod is well-meaning, but will it be enough?). It’s episode 59 of Media Unplugged with branding authority Tom Asacker and media […]

Posted in hollywood, mark ramsey, mark ramsey media, martin scorcese, Media, Media Unplugged, podcast, podcasts, ramsey-blog, theaters, tom asacker, trypod, youtube tv

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said… We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead […]

Posted in 30 seconds, ads, Advertising, agency, effectiveness, facebook, hivio, instagram, length, mark ramsey, mark ramsey media, Media, online radio, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, research, shorter, snapchat, user experience, youtube

Media Unplugged: Apple Says Fake News Is “Killing People’s Minds” – Really?

Apple says fake news is “killing people’s minds” – really? And… Publishing platform Medium crashes – and idealism burns. Plus, rants and raves about Oscar-nominated screenwriters sharing some hilarious studio notes, and more. It’s episode 58 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in apple, Audio, crashes, ev williams, fake news, mark ramsey, Media, Media Unplugged, medium, oscar, podcast, podcasts, ramsey-blog, tim cook, tom asacker, unplugged
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