Blog Archives

Media Unplugged: Twitter’s Misbegotten Live Video Strategy

Twitter’s Misbegotten Live Video Strategy. And…Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car – ever, and more. It’s episode 63 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought […]

Posted in live video, mark ramsey, Media, Media Unplugged, om malik, podcast, podcasts, ramsey-blog, ryan holiday, stackadapt, tom asacker, Twitter, unplugged

This Is How Long Your Podcast Should Be

At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than long-form shows. And he did it by sharing Libsyn data indicating that “84% of podcasts with more than 100,000 downloads were more than 51 minutes long while just 9.9% were less […]

Posted in content, data, length, libsyn, long, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, quality, radio, radio industry, ramsey-blog, research, rob walch, rules, short

Media Unplugged: Inside Media’s Data-Driven Future

Inside media’s data-driven future. And… Here’s how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney’s new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare – but how the joke may be on Suave. It’s episode 62 of Media Unplugged […]

Posted in Advertising, data, disney, evaus, future, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, stackadapt, star wars, suave, tom asacker

6 Reasons Your Station Should Do Perceptual Research

Perceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in nature, unlike the strictly tactical nature of music research (knowing the right songs to play is great, but if your formula is off-base or the brand is misaligned, don’t expect that listeners will pay attention). […]

Posted in mark ramsey, mark ramsey media, Media, perceptual, radio, ramsey-blog, research, strategic

Radio and the End of Personalization

There is a sense of inevitable satisfaction in the idea that we can get from digital platforms exactly what we want whenever we want it, right? We lean forward with Netflix and find precisely what we want or what Netflix tells us we will like because of what we have watched previously. We want that […]

Posted in filter bubble, mark ramsey, Media, netflix, overfitting, pandora, Personalization, radio, radio industry, Radio's Future, ramsey-blog, spotify

Media Unplugged: Amazon Lands NFL Streaming Rights…So What?

Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the value of authenticity (or lack thereof) in Pepsi’s aborted new campaign, and more. It’s episode 61 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you […]

Posted in amazon, Audio, football, mark ramsey, Media, Media Unplugged, netflix, nfl, pepsi, podcasts, radio, radio industry, ramsey-blog, rights, stackadapt, streaming, tom asacker, Twitter, unplugged

Advertisers Can Be Their Own Worst Enemies

We had to produce some direct response ads for my podcast project (you’ve heard it, right?), but one of the would-be sponsors was a hard sell. You can find them advertising on many podcasts here and there (and maybe even on a certain televised annual sports event). But this kind of podcast doesn’t work for them, […]

Posted in Advertising, jeff schmidt, mark ramsey, mark ramsey media, Media, podcasts, radio, radio industry, ramsey-blog

Media Unplugged: 10 Media Trends You Need to Know

10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics and more. It’s episode 60 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button […]

Posted in branding, lies, mark ramsey, Media, Media Unplugged, podcasting, podcasts, radio, radio industry, ramsey-blog, tom asacker, trends, unplugged

Inside the Exploding Business of Podcasting

Sure, it’s smaller than radio. But it’s growing. And revenue is growing fast. I’m talking about podcasting. And one of the hot new companies native to the space is Wondery, an audio on-demand company that just celebrated its first anniversary. It’s also the company I’m working with on my new series, Inside Psycho. Hernan Lopez […]

Posted in Audio, business, hernan lopez, Inside Psycho, mark ramsey, mark ramsey media, Media, podcasting, podcasts, ramsey-blog, wondery

Where’s Radio’s Branded Content?

I’m not in the business of crafting ads for clients. Let me get that out of the way right up front. And maybe that’s what permits me to see the world in ways many folks in the trenches selling radio don’t. I hear lots of terms: “Non-traditional revenue,” “integrated selling,” the “events business,” and so on. […]

Posted in Advertising, branded content, branded entertainment, experiment, jw marriott, mark ramsey, mark ramsey media, Media, procter & gamble, radio, radio industry, Radio's Future, ramsey-blog, swat, vanitycast
CONTACT

Radio Intelligence | Phone: +46 8 21 22 10
E-mail: peter@radiointelligence.com
RECENT POSTS
CALENDAR
April 11-16: NAB Show, Las Vegas.
June 4-5: Hivio, Los Angeles.
September 30-October 2: NAB Radio Show, Atlanta.
February 13, 2016: UNESCO World Radio Day.
March 13-15, 2015: Radiodays Europe 2016, Paris.
VIDEOS

At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.

PRESENTATIONS

Dennis Clark – the producer of 102.7 KIIS FM Los Angeles morning show On Air with Ryan Secrest and consultant for leading morning shows around the world – has some deep insights on how to take your morning show to the next level. Download a PDF presentation here.