Blog Archives

Inside the Exploding Business of Podcasting

Sure, it’s smaller than radio. But it’s growing. And revenue is growing fast. I’m talking about podcasting. And one of the hot new companies native to the space is Wondery, an audio on-demand company that just celebrated its first anniversary. It’s also the company I’m working with on my new series, Inside Psycho. Hernan Lopez […]

Posted in Audio, business, hernan lopez, Inside Psycho, mark ramsey, mark ramsey media, Media, podcasting, podcasts, ramsey-blog, wondery

Where’s Radio’s Branded Content?

I’m not in the business of crafting ads for clients. Let me get that out of the way right up front. And maybe that’s what permits me to see the world in ways many folks in the trenches selling radio don’t. I hear lots of terms: “Non-traditional revenue,” “integrated selling,” the “events business,” and so on. […]

Posted in Advertising, branded content, branded entertainment, experiment, jw marriott, mark ramsey, mark ramsey media, Media, procter & gamble, radio, radio industry, Radio's Future, ramsey-blog, swat, vanitycast

Strong Debut for “Inside Psycho” Podcast

Last week I told you about the new podcast I am producing for Wondery: Inside Psycho. This week I am proud to announce that Inside Psycho is now #1 on iTunes in the TV & Film category (#46 overall at this writing). It’s also featured by Apple as “New and Noteworthy,” which is a special privilege. […]

Posted in Advertising, apple, Audio, debut, hitchcock, Inside Psycho, itunes, mark ramsey, Media, podcast, podcasts, psycho, radio, radio industry, ramsey-blog, wondery

Media Unplugged: Here’s what YouTube TV REALLY Means

Here’s what YouTube TV really means… And… Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in the SEAT business, and the limits of asking your friends to try a podcast (#trypod is well-meaning, but will it be enough?). It’s episode 59 of Media Unplugged with branding authority Tom Asacker and media […]

Posted in hollywood, mark ramsey, mark ramsey media, martin scorcese, Media, Media Unplugged, podcast, podcasts, ramsey-blog, theaters, tom asacker, trypod, youtube tv

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said… We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead […]

Posted in 30 seconds, ads, Advertising, agency, effectiveness, facebook, hivio, instagram, length, mark ramsey, mark ramsey media, Media, online radio, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, research, shorter, snapchat, user experience, youtube

Media Unplugged: Apple Says Fake News Is “Killing People’s Minds” – Really?

Apple says fake news is “killing people’s minds” – really? And… Publishing platform Medium crashes – and idealism burns. Plus, rants and raves about Oscar-nominated screenwriters sharing some hilarious studio notes, and more. It’s episode 58 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in apple, Audio, crashes, ev williams, fake news, mark ramsey, Media, Media Unplugged, medium, oscar, podcast, podcasts, ramsey-blog, tim cook, tom asacker, unplugged

Radio’s Lost Podcasting Opportunity

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates to their own content. But there’s another way to see podcasting strategy, one that is right in front of your ears. I have a secret podcast project (B2C, not B2B) launching this […]

Posted in broadcasting, commercial radio, content, mark ramsey, mark ramsey media, Media, podcasting, podcasts, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, shows, strategy, talk, Talk Radio

New Radio Competition from the New York Times

Oh but so much more than that. From MediaPost: The New York Times will launch a new daily podcast hosted by Michael Barbaro called “The Daily.” The show, which is billed as “a reimagining of a daily audio report for a digital audience,” will debut on February 1. It will include a text messaging component […]

Posted in Audio, Audio Trends, dean baquet, mark ramsey, mark ramsey media, Media, micharl barbaro, new york times, nyt, podcast, radio, radio industry, Radio's Future, ramsey-blog

Media Unplugged: How To Win The War For Attention

How to win the war for attention. And… I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them. It’s episode 57 of Media Unplugged with branding authority Tom Asacker and media strategist […]

Posted in attention, checks, i am keats, keats, mark ramsey, Media, Media Unplugged, millennials, podcast, podcasts, promos, radio, radio industry, ramsey-blog, tom asacker, tv

Non-Commercial Christian Radio Had Better Worry About This

I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these amazing and passionate folks, I have discovered something unsettling – a trend that, I believe, should concern them a great deal. Here’s what I hear: Over time, the magnitude of giving is […]

Posted in ccm, christian, Christian Radio, fm, fundraising, giving, kickstarter, mark ramsey, mark ramsey media, Media, non-com, non-commercial, radio, radio industry, ramsey-blog, trends
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