Blog Archives

Hear “Inside The Exorcist” Today!

Today is the day. It’s the day that the first two episodes of my new series for Wondery, Inside the Exorcist are released. Drop whatever you’re doing and subscribe here. Why should you listen? Because the series is really, really good. And because if you enjoyed my previous series, Inside Psycho, you’re going to like this […]

Posted in audio graphic novel, exorcist, inside, Inside The Exorcist, jeff schmidt, mark ramsey, Media, movie, podcast, podcasts, ramsey-blog, wondery

Introducing The Amazing New Podcast: “Inside The Exorcist”

I was floored by the amazing reception to Inside Psycho a few months ago, and I am now very proud to introduce to you my second collaboration with incomparable audio designer Jeff Schmidt and the terrific folks at Wondery: Inside The Exorcist. This project has been months in the making and I can honestly say I am as […]

Posted in exorcist, inside, Inside The Exorcist, jeff schmidt, mark ramsey, movie, podcast, podcasts, psycho, radio, radio industry, ramsey-blog, season 2, wondery

Media Unplugged: Will the Curtain Come Down on Movie Theaters?

Will the curtain come down on movie theaters? And… The New York Times can’t save the newspaper industry. Plus, rants and raves about why bad movies fail at the box office: It’s the critics’ fault, of course, the NFL’s peculiar standards on what brands can and can’t advertise during games, and why being a ghost writer […]

Posted in branding, ghost writer, mark ramsey, Media, Media Unplugged, movie, new york times, nfl, podcasts, radio, radio industry, ramsey-blog, stackadapt, theater, tom asacker, youtube

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets […]

Posted in apple, apple music, chocolate, jeff schmidt, kaitlin jenner, mark ramsey, Media, Media Unplugged, mess, movie, music, podcasts, ramsey-blog, ratings, social media, stars, thin, tom asacker, tv, unplugged

Music Discovery is Overrated

Last week Seth Godin penned a piece titled “Discovery Fatigue.” In it he argued that a little bit of discovery goes a long way, and the zeal to discover at the beginning of something wanes as time and life go on. Seth offers three reasons for this: First, once you’re busy with what you’ve got, […]

Posted in avengers, discovery, malcolm gladwell, mark ramsey, mark ramsey media, Media, movie, overrated, radio, radio industry, Radio's Future, ramsey-blog, seinfeld, seth godin, songs, tv

The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

The secret to marketing movies like brands. And… Will Vessel crush YouTube? It’s episode 18 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on what a Vine superstar has in common with one of the Staples Singers, faulty statistics in determining that millennials are flooding back into movie theaters, Ben Affleck’s […]

Posted in ben afflect, brands, furious 7, game of thrones, hbo, mark ramsey, marketing, mavis staples, Media, Media Unplugged, millennials, movie, podcasts, ramsey-blog, shawn mendes, slave, tom asacker, uber, unplugged, vessel, vine, youtube

It’s Time to Blow Up Podcasting

Despite the rise in podcast usage there are still a ton of people who don’t know what podcasts are and couldn’t care less. Why? This week in our twice-monthly podcast Media Unplugged, Tom Asacker and I discussed (among other things) how it could be that Seinfeld, an almost twenty-year-old TV show that has been re-run […]

Posted in blow up, dvd, mark ramsey, mark ramsey media, Media, Media Unplugged, movie, podcasting, podcasts, ramsey-blog, seinfeld, silo, tom asacker, tv

Snapchat goes Big Media and Amazon becomes a Movie Studio

Snapchat introduces Discover and goes from messaging to big media. Also: Amazon’s making their own original movies – here’s why the movie business will never be the same. Plus, Tom raves about Taylor Swift’s move to gobble up trademark protection to many of her phrases, while Mark rants about the utter absence of ideas for season […]

Posted in amazon, big media, commercial, discover, disrupt, hollywood, mark ramsey, Media, Media Unplugged, movie, phantom, podcast, podcasts, popular, ramsey-blog, serial, snapchat, superbowl, taylor swift, tom asacker, trademark, unplugged

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real story underlying Netflix’s attack on the movie business. First, we discuss the magical pixie dust that makes BuzzFeed’s viral videos go viral and what that has to do with tapping consumer desire. Second, Netflix fires a bullet to the […]

Posted in adam sandler, branding, buzzfeed, crouching tiger, distribution theater, hollywood, mark ramsey, marketing, Media, Media Unplugged, movie, netflix, podcasts, ramsey-blog, sequel, tom asacker, video, viral

Your Station Can be Featured in a Major Motion Picture

You want your radio or TV station’s name to appear in a major motion picture, don’t you? What about your star personality’s or your morning show’s name? Of course you do. What broadcaster doesn’t? You want your name up in lights! Well you’re in luck. Since movies are one of my things, I’ve arranged with […]

Posted in broadcasting, danielle harris, fear clinic, kane hodder, mark ramsey, mark ramsey media, Marketing Strategy, Media, movie, product placement, radio, radio industry, ramsey-blog, robert englund, tv, tv industry
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