Blog Archives

Mark Ramsey Media Announces New Division – for Christian Broadcasters

Today I’m proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research needs of all broadcasters everywhere. That will not change. Christian broadcasters, however, are a special subset with special needs and – in many cases – a business model driven by fans, not by […]

Posted in christian, Christian Radio, faithbright, leading, mark ramsey, mark ramsey media, Media, music, radio, ramsey-blog, research, strategic research, teaching

What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation.” Most radio broadcasters seem to think that Christmas is about Christmas music, but it’s not. And while Christmas is ultimately about the birth of Christ, that’s not […]

Posted in channel, christian, Christian Radio, Christmas, countdown, hallmark, mark ramsey, mark ramsey media, meaning, Media, music, radio, radio industry, Radio's Future, ramsey-blog, washington post

What if Christmas Music on Radio Isn’t Popular After All?

The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let’s go all in and market the heck out of it! But what if […]

Posted in Christmas, holiday, listeners, mall, mark ramsey, mark ramsey media, Media, merchant, music, nielsen, online radio, radio, ramsey-blog, ratings, trends

You’ll Never Guess How Much Music Matters to Millennials!

You’ll never guess how much music matters to Millennials! And… What happens when Stars ARE the Network? It’s episode 29 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Playboy says “goodbye” to nudity, Meryl Streep thinks there aren’t enough female movie critics, and there’s actually something called “Paranormal Date.” Brand authority Tom Asacker […]

Posted in branding, date, female, mark ramsey, matters, Media, Media Unplugged, meryl streep, millennials, movie critics, music, network, nudity, pandora, paranormal, paranormal date, playboy, podcasts, ramsey-blog, spotify, stars, tom asacker, unplugged, vevo, youtube

Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you […]

Posted in 10, 2015, best practices, broadcasters, christian, Christian Radio, cmb, mark ramsey, mark ramsey media, Media, momentum, music, radio, ramsey-blog, research, revealed, secrets, success, switchfoot, trends

What’s EXCLUSIVE about your Radio Brand?

If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s strategy would be to secure new music exclusives from some of the industry’s hottest artists, and I wrote about how exclusives were set to power the next generation of online radio competition and, by association, all radio competition. […]

Posted in apple, apple music, brand, Digital Strategy, exclusive, exclusives, mark ramsey, mark ramsey media, Media, music, radio, radio industry, Radio's Future, ramsey-blog

Spotify after Apple Music – Brian Benedik at hivio 2015

What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s North American VP for Advertising and Sponsorships at hivio 2015. Some of the questions Brian addresses: In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why? Spotify has […]

Posted in 2015, Advertising, apple, apple music, brian benedik, hivio, mark ramsey, mark ramsey media, Media, music, podcasts, ramsey-blog, spotify, taylor swift

What Apple’s Beats 1 Means for Your Radio Brand

The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New York Times reports that Elton John will have a regular show on Beats 1 titled “Elton John’s Rocket Hour,” and it will play old and new music. Other musicians with shows on […]

Posted in 2014, apple, beats 1, brand, broadcasting, hivio, Internet Radio, mark ramsey, mark ramsey media, Media, music, radio, radio broadcaster, radio industry, Radio's Future, ramsey-blog, red bull, stations, zane lowe

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets […]

Posted in apple, apple music, chocolate, jeff schmidt, kaitlin jenner, mark ramsey, Media, Media Unplugged, mess, movie, music, podcasts, ramsey-blog, ratings, social media, stars, thin, tom asacker, tv, unplugged

What Apple Music’s Streaming Radio Station REALLY Means

In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the strategy behind Apple Music’s streaming radio station, Beats 1. What is Beats 1? It is “Apple’s first 24/7 worldwide radio station.” Special? Innovative? No (and does Zane really not have […]

Posted in apple, apple music, daniel ek, Internet Radio, jimmy iovine, mark ramsey, mark ramsey media, Media, music, pandora, radio, radio industry, ramsey-blog, spotify, tim cook, tim westergren, zane lowe
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