Blog Archives

Pandora’s Future in Your Car

Today Radio Ink reported that Pandora is being dropped from Toyota’s dash display. The report was based on an email sent to Toyota Entune users by the carmaker. Is this dire for Pandora? Should radio be celebrating? No. And no. I own a late model Toyota and I received that email. First, anyone who is forced […]

Posted in Advertising, android auto, apple, carplay, entune, future, mark ramsey, mark ramsey media, pandora, radio, radio industry, Radio's Future, ramsey-blog, technology, terrible, toyota, trends

Dear FCC: What is Radio in 2018?

So the FCC is contemplating the relaxation of radio ownership rules. Some broadcasters want to own more stations under one roof in order to compete with more platforms attacking radio from the fringes. Central to this issue is what radio “is” now. In order to regulate something you need to know what it is and […]

Posted in definition, fcc, mark ramsey, mark ramsey media, Media, nielsen, ownership, pandora, radio, radio industry, Radio's Future, ramsey-blog, regulation, rules. change, spotify, tower

Spotify’s Attack on Radio in the Car

It’s informed speculation at this point, but the story goes like this: By the end of this month, Spotify is expected to make some hardware announcements, and there’s a good chance that one of those announcements will be designed to bring the platform closer to more cars. Obviously anybody with a smartphone and bluetooth can […]

Posted in alexa, car, car radio, connected car, gadget, Internet Radio, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, ramsey-blog, spotify, streaming

Radio’s Streaming Effort May Be Screwed – Part 2

Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a trend, not a blip. Second, that decline has consequences not only for your streaming strategy but also for the strategy of spreading your radio brands across every new platform under the sun […]

Posted in digital, Digital Strategy, Internet Radio, mark ramsey, mark ramsey media, Media, pandora, pureplay, radio, radio industry, ramsey-blog, screwed, spotify, strategy, streaming, trends

Radio’s Streaming Effort May Be Screwed – Part 2

Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a trend, not a blip. Second, that decline has consequences not only for your streaming strategy but also for the strategy of spreading your radio brands across every new platform under the sun […]

Posted in digital, Digital Strategy, Internet Radio, mark ramsey, mark ramsey media, Media, pandora, pureplay, radio, radio industry, ramsey-blog, screwed, spotify, strategy, streaming, trends

Media Unplugged: Pandora’s Prospects – Gloomy

Pandora’s prospects: Gloomy. And… Can simple-priced generics topple your favorite brands? Plus, rants and raves about the role of desire in every decision you make, and why it’s time to stop making “an IMDB for podcasts.” It’s episode 67 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in gloomy, mark ramsey, Media, Media Unplugged, pandora, podcast, podcasts, prospects, radio, radio industry, ramsey-blog, tom asacker, unplugged

Radio and the End of Personalization

There is a sense of inevitable satisfaction in the idea that we can get from digital platforms exactly what we want whenever we want it, right? We lean forward with Netflix and find precisely what we want or what Netflix tells us we will like because of what we have watched previously. We want that […]

Posted in filter bubble, mark ramsey, Media, netflix, overfitting, pandora, Personalization, radio, radio industry, Radio's Future, ramsey-blog, spotify

Radio: There Will Be No More New Music Formats

If you’re waiting for a new music format – a knight in shining armor – to save your flagging ratings, then you will be waiting for the rest of your professional career. Because there never will be one ever again. What’s the next big new format? Radio has been asking that question forever. Most recently, […]

Posted in boom, chr, classic hip hop, country, everything that rocks, formats, future, inside radio, jack, mark ramsey, mark ramsey media, mashup, Media, new, nielsen, oldies, pandora, pop, radio, radio industry, Radio's Future, ramsey-blog, rhythm chr, rock, spotify, trends, urban, variety hits, youtube

hivio Streams LIVE on Thursday at 1pm PT!

hivio – the audio future festival – begins THURSDAY at 1pm SHARP, and you can watch the whole thing stream LIVE. This is the only live-streaming event designed to reveal the future of the audio information and entertainment industry. If you can’t be in the room with us, then you should watch from work or home. And […]

Posted in Audio, hivio, live, live stream, mark ramsey, mark ramsey media, Media, online radio, pandora, platform, podcast, podcasting, radio, ramsey-blog, watch

Oh No! Listeners Switch Stations! It’s the End of the World!

So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an average commute. …unless you’re my beautiful wife, in which case you switch stations 2200 times in an average commute. Is that number (the 22) shocking? I don’t know why. Anybody […]

Posted in Advertising, agencies, commercials, edison, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, Radio's Future, ramsey-blog, research, robot, scarlett johansson, spotify, trends advertising, tune-out
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