Blog Archives

hivio 2016: How to Transform Personalities into Digital Brands

Every high profile brand and personality must now think of themselves as digital brands, but how? Chris Balfe has the answer. He’s a Partner at Red Seat Ventures. Red Seat partners with high profile individuals and brands to build unique digital businesses. Initial clients include Premiere Networks and motion picture producer Blumhouse. Prior to founding […]

Posted in 2016, blumhouse, chris balfe, digital, glenn beck, hivio, interview, Interviews, mark ramsey, mark ramsey media, Media, mercury radio arts, nancy grace, Personalities, premiere, radio, radio industry, ramsey-blog, red seat ventures, sean hannity, theblaze

Where Are Your Stars, Radio?

“Inspired.” “An engaging read.” The critics gushed over the new book by Robert Galbraith. Imagine the author’s disappointment, then, when after three months, his book had sold only 1,500 hardcover copies. Until one day. That was the day the book shot from #4,709 on Amazon’s bestseller list to #1. What happened to make this dog into a […]

Posted in facebook, Facebook live, harry potter, j. k. rowling, mark ramsey, mark ramsey media, Media, Personalities, radio, radio industry, Radio's Future, ramsey-blog, robert galbraith, stars, wall street journal

Radio’s Crisis of Personality

One of radio’s greatest advantages relative to competing media are its personalities – or at least that could be an advantage. But a “personality” isn’t simply a voice on the air. For a personality to matter he or she must be a genuine talent, someone with “star power” who magnetizes an audience because he or she is […]

Posted in bob and tom, casey kasem, dick clark, dj's, elvis duran, famous, hosts, howard stern, mark ramsey, mark ramsey media, Media, most, online, Personalities, podcasting, radio, radio industry, Radio's Future, ramsey-blog, ryan seacrest, satellite, soylent green, star, talent, wolfman jack

Why Do Radio Personalities Exist?

It’s not about how little you talk, it’s about how much you say. Granted, the ratings generally show that less talk is better on music-oriented stations. Except, that is, when the talk is compelling and the person talking is someone listeners want to hear from. In other words, when the DJ is part of the brand […]

Posted in dj, Insights, mark ramsey, mark ramsey media, Media, morning show, Personalities, radio, radio industry, ramsey-blog, talent

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait…and you wait. Still, the audience doesn’t know them, doesn’t care about them, or knows them and still doesn’t care about them. Why is this happening? Six reasons: 1. Because […]

Posted in content, entertainment, ignore, Insights, mark ramsey, mark ramsey media, Media, Morning Radio, morning show, Personalities, radio, radio industry, ramsey-blog, ratings, reasons, risk, talent

7 Reasons Why Your DJ Blog is a Waste of Time

Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources – especially on music-oriented stations: 1. A blog requires a strong point of view, and many DJ’s don’t have one In fact, in many cases a strong point of […]

Posted in 7 reasons, blogs, deejay, dj, Insights, mark ramsey, mark ramsey media, Media, Personalities, personality, radio, radio industry, ramsey-blog, station, value, waste of time

The Future of Radio is at the LA Podcast Festival

Or at least it could be…if anyone from radio is paying attention. What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts, and it happens October 4-6 in Santa Monica. You’re going, aren’t you? Names you’ll know, like Marc Maron, Dana Gould, Jon […]

Posted in Audio, comedy film nerds, festival, future, Graham Elwood, la podcast festival, los angeles, mark ramsey, mark ramsey media, Media, Personalities, podcast, podcasts, radio, radio industry, Radio's Future, ramsey-blog, video, Videos

Great Radio is Heavy on “Humanity”

A sentence from Seth Godin’s terrific new book The Icarus Deception: How High Will You Fly? captured my attention: “We don’t need more stuff, we need more humanity.” “Stuff” is abundant, but “humanity” seems to be scarce. Consider the great radio stations you know.  Are any of them heavy on “stuff” and light on “humanity”? […]

Posted in genome, humanity, icarus deception, Insights, mark ramsey, mark ramsey media, Media, Personalities, radio, radio industry, Radio's Future, RIU, seth godin, stuff, trends

Kevin Smith should be on the Radio

Kevin Smith is most famous as a movie director and writer – the creator of films like Clerks, Chasing Amy, Dogma, and the recent Red State. But I wanted to talk to him because of his radio work – or, more accurately, his podcasts. With more than 300,000 monthly downloads of some shows, merchandise, live […]

Posted in Audio, his radio, howard stern, imus, interview, jay and silent bob, kevin, kevin smith, mark ramsey, mark ramsey media, Media, own radio, Personalities, personalities radio, podcast, podcasts, radio, radio fan, radio industry, radio jobs, radio personality, radio signal, radios work, RIU, smodcast

Radio Personalities – not Stations – are the “Brands”

In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or license them. In the long run, fans of radio will be fans of personalities.  And how will those fans seek out those personalities? By the names of their stations – or by the much more […]

Posted in Audio, bill figenshu, brand, branded, featured, future, mark ramsey, mark ramsey media, Media, music radio, Personalities, personality, personality names, radio, radio industry, radio legend, radio personality, RIU, station, the brand, the personalities, universe, video, Videos
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