Blog Archives

This Is How Long Your Podcast Should Be

At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than long-form shows. And he did it by sharing Libsyn data indicating that “84% of podcasts with more than 100,000 downloads were more than 51 minutes long while just 9.9% were less […]

Posted in content, data, length, libsyn, long, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, quality, radio, radio industry, ramsey-blog, research, rob walch, rules, short

Media Unplugged: 10 Media Trends You Need to Know

10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics and more. It’s episode 60 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button […]

Posted in branding, lies, mark ramsey, Media, Media Unplugged, podcasting, podcasts, radio, radio industry, ramsey-blog, tom asacker, trends, unplugged

Inside the Exploding Business of Podcasting

Sure, it’s smaller than radio. But it’s growing. And revenue is growing fast. I’m talking about podcasting. And one of the hot new companies native to the space is Wondery, an audio on-demand company that just celebrated its first anniversary. It’s also the company I’m working with on my new series, Inside Psycho. Hernan Lopez […]

Posted in Audio, business, hernan lopez, Inside Psycho, mark ramsey, mark ramsey media, Media, podcasting, podcasts, ramsey-blog, wondery

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said… We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead […]

Posted in 30 seconds, ads, Advertising, agency, effectiveness, facebook, hivio, instagram, length, mark ramsey, mark ramsey media, Media, online radio, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, research, shorter, snapchat, user experience, youtube

Radio’s Lost Podcasting Opportunity

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates to their own content. But there’s another way to see podcasting strategy, one that is right in front of your ears. I have a secret podcast project (B2C, not B2B) launching this […]

Posted in broadcasting, commercial radio, content, mark ramsey, mark ramsey media, Media, podcasting, podcasts, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, shows, strategy, talk, Talk Radio

hivio 2016 – Jesse Thorn on Leveraging Podcasting and Radio

What can the audio space – radio, online radio, and podcasters, learn from Jesse Thorn? Jesse is the host and producer of some very popular radio shows and podcasts, Bullseye and Jordan, Jesse, Go!, and the co-host and producer of Judge John Hodgman and the proprietor of MaximumFun.org. He founded the show that became Bullseye […]

Posted in 2016, bullseye, go, hivio, jesse, jesse thorn, john hodgman, jordan, mark ramsey, mark ramsey media, maxfuncon, maximum fun, Media, podcast, podcasting, podcasts, Public Radio, radio, radio industry, ramsey-blog

The Biggest Problem with Podcasting is…

Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That’s followed by this spin on trends: “That is up from 17% in 2015. Monthly podcast listenership has increased 75% since […]

Posted in growth, hbo, hits, mark ramsey, mark ramsey media, Media, need, netflix, podcast, podcasting, podcasts, problem, radio, radio industry, ramsey-blog, trends

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya […]

Posted in 2016, anya grundmann, Audio, development, devotion score, hivio, keynote, learning, mark ramsey, mark ramsey media, Media, npr, npr one, online radio, Personalization, podcasting, podcasts, presentation, programming, Public Radio, radio, ramsey-blog, strategy

The Podcasting Ad Space is Going to Explode

Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners. Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting’s […]

Posted in 2016, acast, Advertising, future, hivio, mark ramsey, mark ramsey media, Media, podcasting, podcasts, ramsey-blog, sarah van mosel, trends, trends ecosystem

Podcasting is Not a “Secret Weapon”

Recently Radio Ink asked whether podcasting was “the secret weapon” to attract younger listeners. That was based on reports from NPR (echoed by NPR’s Anya Grundmann at hivio recently) that, thanks in large part to on-demand content and digital distribution, “We’re seeing some very encouraging signs that younger people are coming into NPR that previously […]

Posted in anya grundmann, mark ramsey, mark ramsey media, Media, npr, podcasting, podcasts, radio, radio industry, radio ink, Radio's Future, ramsey-blog, secret weapon
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