Blog Archives

See You at Podcast Movement This Week!

I’m very pleased to be presenting at Podcast Movement this week, and I hope you’ll come! I’m part of the Broadcasters meet Podcasters track, produced by Jacobs Media. I’m going to talk about all the stuff I’ve learned on the way to a hit podcast. Stuff you need to know. There will be some cool […]

Posted in 2018, conference, Inside JAWS, jacobs media, mark ramsey, podcast movement, podcasts, pops, presentation, ramsey-blog, steven spielberg

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya […]

Posted in 2016, anya grundmann, Audio, development, devotion score, hivio, keynote, learning, mark ramsey, mark ramsey media, Media, npr, npr one, online radio, Personalization, podcasting, podcasts, presentation, programming, Public Radio, radio, ramsey-blog, strategy

Five Ways to Dramatically Improve Audio Advertising

Audio advertising sucks. It just does. Face it. But it doesn’t have to. That’s a main takeaway from new research into the types of audio advertising listeners prefer. This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it’s only 13 minutes […]

Posted in 2016, Advertising, hivio, improve, mark ramsey, mark ramsey media, Media, online radio, podcasting, presentation, radio, ramsey-blog, research, sucks

How Spotify’s Data Insights Propel Their Strategy

What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to do while you’re listening is more important than the genre you are listening to? That’s just one insight from Spotify’s deep dive into their massive dataset. Think about […]

Posted in 2015, Audio, brian benedik, data, deep dive, hivio, Insights, learning, mark ramsey, mark ramsey media, Media, moments, online radio, presentation, radio, ramsey-blog, spotify, streaming, use case

Lessons for Audio from Big Brands – Tom Asacker at hivio 2015

It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world. Tom cuts to the chase and […]

Posted in 2015, Audio, big, brands, business, consumers, hivio, lessons, mark ramsey, Media, presentation, radio, radio industry, ramsey-blog, tom asacker, trends

The Power of Audio – Mark Ramsey @hivio 2015

We live in a video world, don’t we? A world where pictures are worth a thousand words and are therefore a thousand times more powerful, right? Not always. Sometimes the power of audio can be amazing, and the intimacy and impact of audio on listeners and on consumers can be monumental. Hence my opening presentation […]

Posted in 2015, hivio, mark ramsey, mark ramsey media, Media, power of audio, presentation, ramsey-blog

See you at NAB and NMX

This week I’m pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas. If you’re in town for either event, I invite you to come to my session, 7 Radio Lessons that can Transform Your Podcast. It’s on Tuesday, April 15 at 2pm. And if you’d like to […]

Posted in 2015, 7 radio lessons, broadcasters, digital, las vegas, mark ramsey, mark ramsey media, nab, new media, nmx, podcast, podcasts, presentation, radio, radio industry, Radio's Future, ramsey-blog, speaker, strategy

Radio: What Happened to BIG?

A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference in Portland. The PRPD is always one of my favorite events because every single person in the room is on a content- and service-based mission to make their communities and the […]

Posted in 2014, big, conference, dave ramsey, enduring, jonny quest, long tail, mark ramsey, mark ramsey media, Media, presentation, prpd, Public Radio, Radio's Future, ramsey-blog, small

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You’re wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of “hits,” and – […]

Posted in 2014, Audio, brands, broadcasting, festival, future, go big, go home, hivio, mark ramsey, mark ramsey media, Media, pandora, presentation, radio, radio industry, ramsey-blog, Satellite Radio, star wars, terrestrial radio, trends

Go Big or Go Home

If you are in Nashville for the Country Radio Seminar, stop by my presentation at 11am on Thursday, February 20. The title: BUILDING A STRONG BRAND NO MATTER WHAT TECHNOLOGY DOES Here’s the description: Radio is suffering a crisis of attention. The time spent with radio is declining as attention scatters to sexy alternatives. The solution […]

Posted in 2014, country, country radio, crs, Events, go big, go home, mark ramsey, mark ramsey media, Media, presentation, radio, radio industry, ramsey-blog, seminar
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