Blog Archives

Radio’s Lost Podcasting Opportunity

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates to their own content. But there’s another way to see podcasting strategy, one that is right in front of your ears. I have a secret podcast project (B2C, not B2B) launching this […]

Posted in broadcasting, commercial radio, content, mark ramsey, mark ramsey media, Media, podcasting, podcasts, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, shows, strategy, talk, Talk Radio

hivio 2016 – Jesse Thorn on Leveraging Podcasting and Radio

What can the audio space – radio, online radio, and podcasters, learn from Jesse Thorn? Jesse is the host and producer of some very popular radio shows and podcasts, Bullseye and Jordan, Jesse, Go!, and the co-host and producer of Judge John Hodgman and the proprietor of MaximumFun.org. He founded the show that became Bullseye […]

Posted in 2016, bullseye, go, hivio, jesse, jesse thorn, john hodgman, jordan, mark ramsey, mark ramsey media, maxfuncon, maximum fun, Media, podcast, podcasting, podcasts, Public Radio, radio, radio industry, ramsey-blog

And the Future of Radio is…

I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of radio” – listeners don’t. Indifference to what listeners really care about is why Clear Channel didn’t acquire Pandora when it was bargain-priced. It’s why there are many podcasts that sound like radio […]

Posted in anya grundman, commercial radio, Digital Strategy, future, hivio, mark ramsey, mark ramsey media, Media, npr, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, roger lamay, trends, wxpn

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya […]

Posted in 2016, anya grundmann, Audio, development, devotion score, hivio, keynote, learning, mark ramsey, mark ramsey media, Media, npr, npr one, online radio, Personalization, podcasting, podcasts, presentation, programming, Public Radio, radio, ramsey-blog, strategy

Is NPR Crazy? Yes, Like a Fox

So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity. I think these critics are missing the larger point. Sure, NPR derives a huge portion of its revenue from local stations, and local stations have long been uncomfortable (to say the […]

Posted in business model, future, mark ramsey, mark ramsey media, Media, npr, npr one, promotion, Public Radio, radio, radio industry, ramsey-blog, stations, strategy

Your Audio Does Not Want to Go Viral

Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio. The same goes for those who create audio content and post it online with all […]

Posted in Audio, buzzfeed, dan patrick, Digital Strategy, facebook, going viral, how to, howard stern, jenna weiss-berman, mark ramsey, mark ramsey media, Media, npr, online radio, podcasting, Public Radio, radio, radio industry, ramsey-blog, rush limbaugh, serial, this american life, viral, virality

The Future of Podcasting – PRX’s Jake Shapiro

What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose mission is to deliver significant stories to millions of people. Since its launch in 2003 PRX has been a leader and innovator in public media. PRX programs include The Moth Radio Hour, […]

Posted in 2015, 99% invisible, fast company, future, hivio, jake shapiro, mark ramsey, Media, moth radio hour, podcast, podcasting, podcasts, prx, Public Radio, radio, radio industry, radiotopia, ramsey-blog, snap judgment, this american life, trends

The Future of Podcasting – PRX’s Jake Shapiro

What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose mission is to deliver significant stories to millions of people. Since its launch in 2003 PRX has been a leader and innovator in public media. PRX programs include The Moth Radio Hour, […]

Posted in 2015, 99% invisible, fast company, future, hivio, jake shapiro, mark ramsey, Media, moth radio hour, podcast, podcasting, podcasts, prx, Public Radio, radio, radio industry, radiotopia, ramsey-blog, snap judgment, this american life, trends

What To Do About Declining Listening for NPR Stations

Listening to NPR member stations is slipping among younger listeners. That’s from new NPR data shared at the recent Public Radio Program Director’s Conference (always a great event, by the way). The writeup in Current reports: Average–quarter-hour (AQH) listening during morning drive time has dropped 11 percent in the past five years, and afternoon drive […]

Posted in decline, gwynne villota, listening trends, mark ramsey, mark ramsey media, Media, npr, prpd, Public Radio, radio, radio industry, ramsey-blog, trends

Whatever Happened to Radio Bumper Stickers?

Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays. “People won’t put bumper stickers on their cars anymore,” some say. That’s nonsense. People won’t put just any bumper sticker on their cars. Just as people won’t put just […]

Posted in Advertising, apple, billboards, bumper, bumpersticker, college, Cume, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, nielsen, ppm, Public Radio, radio, radio industry, ramsey-blog, sports team, sticker
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