Blog Archives

Radio: How Good You Are Matters

FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of content from over-the-top providers like Netflix, Amazon, Hulu, and others, Landgraf is the guy who coined the term “peak TV,” and since then the glut of TV has gotten […]

Posted in amazon, digital, fx, good, hulu, landgraf, mark ramsey, mark ramsey media, Media, netflix, peak tv, quality, radio, radio broadcasting, radio station, Radio's Future, ramsey-blog

The Magic of Radio Experiences

Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right? But wait… Has America lost its taste to shop locally? And what does that imply for local broadcasters who also compete for the attention of their audiences with platforms not bound by geography? Here’s a […]

Posted in compelling, content, experiences, forrester, lesson, local, mark ramsey, mark ramsey media, Media, radio, radio broadcasting, Radio's Future, ramsey-blog, retail, strategy, unique

What Radio Can Learn from Star Wars VII

Last week the Internet melted. And if you’re a Star Wars fan, you know the precise moment: When the latest teaser trailer for the newest chapter in the long-running Star Wars saga was unleashed online. You’ve probably seen it by now. It has been watched more than 40 million times, so I’m assuming at least one of […]

Posted in 7, content, disney, j.j. abrams, lessons, mark hamill, marvel, radio, radio broadcasting, Radio's Future, ramsey-blog, star wars, talent, tease, vii

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get […]

Posted in Internet Radio, mark ramsey, mark ramsey media, measurement, Media, nielsen, online radio, radio broadcasting, radio industry, radio ink, ramsey-blog, ratings, sean hannity, triton, triton digital

The “Eventizing” of Radio

Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox’s emphasis next season is on “eventizing,” entertainment chief Kevin Reilly said at the network’s upfront presentation to advertisers Monday….“American Idol,” like sports shows, benefitted from fans who felt they had to watch for fear of missing a big television event. Now Reilly […]

Posted in branding, eventizing, Events, evil knievel, family guy, fox, grease, iheartradio, kevin reilly, mark ramsey, mark ramsey media, Media, network, radio, radio broadcasting, radio industry, ramsey-blog, simpsons, the wrap, tv
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