Blog Archives

AM Radio: With Friends Like This…

Everybody loves AM radio, right? Everybody needs AM radio, right? Hmm. Maybe not. Imagine a world where a new auto model dispenses with AM radio, but even so experiences blockbuster consumer demand. Of course, I’m talking about Elon Musk’s forthcoming Tesla Model 3: Elon Musk, during a conference call hosted by Goldman Sachs a few […]

Posted in am, am radio, association, broadcasters, california, future, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, scba, southern, tesla

Introducing The Amazing New Podcast: “Inside The Exorcist”

I was floored by the amazing reception to Inside Psycho a few months ago, and I am now very proud to introduce to you my second collaboration with incomparable audio designer Jeff Schmidt and the terrific folks at Wondery: Inside The Exorcist. This project has been months in the making and I can honestly say I am as […]

Posted in exorcist, inside, Inside The Exorcist, jeff schmidt, mark ramsey, movie, podcast, podcasts, psycho, radio, radio industry, ramsey-blog, season 2, wondery

Radio’s Streaming Effort May Be Screwed – Part 2

Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a trend, not a blip. Second, that decline has consequences not only for your streaming strategy but also for the strategy of spreading your radio brands across every new platform under the sun […]

Posted in digital, Digital Strategy, Internet Radio, mark ramsey, mark ramsey media, Media, pandora, pureplay, radio, radio industry, ramsey-blog, screwed, spotify, strategy, streaming, trends

Radio’s Streaming Effort May Be Screwed – Part 2

Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a trend, not a blip. Second, that decline has consequences not only for your streaming strategy but also for the strategy of spreading your radio brands across every new platform under the sun […]

Posted in digital, Digital Strategy, Internet Radio, mark ramsey, mark ramsey media, Media, pandora, pureplay, radio, radio industry, ramsey-blog, screwed, spotify, strategy, streaming, trends

Radio’s Streaming Effort May Be Screwed – Part 1

It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other way. This is the picture I’m talking about: The charts show year-over-year streaming listening growth for pureplays (e.g., Spotify, Pandora, etc.) and for broadcasters. And it clearly shows two things: Pureplay listening is […]

Posted in Digital Strategy, disney, Internet Radio, mark ramsey, mark ramsey media, Media, pureplay, radio, radio industry, ramsey-blog, screwed, streaming, triton

Radio’s Streaming Effort May Be Screwed – Part 1

It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other way. This is the picture I’m talking about: The charts show year-over-year streaming listening growth for pureplays (e.g., Spotify, Pandora, etc.) and for broadcasters. And it clearly shows two things: Pureplay listening is […]

Posted in Digital Strategy, disney, Internet Radio, mark ramsey, mark ramsey media, Media, pureplay, radio, radio industry, ramsey-blog, screwed, streaming, triton

Here’s How Your Radio Company Can Make Some Money This October

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and focus that attention on money-making opportunities that go beyond spots. Well, here’s a groundbreaking opportunity for you to do just that. October. It’s the season of Halloween. It’s also the season where local haunted attractions and […]

Posted in Advertising, compelling, future, halloween, Inside Psycho, ntr, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, revenue, unique, wondery

Here’s How Your Radio Company Can Make Some Money This October

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and focus that attention on money-making opportunities that go beyond spots. Well, here’s a groundbreaking opportunity for you to do just that. October. It’s the season of Halloween. It’s also the season where local haunted attractions and […]

Posted in Advertising, compelling, future, halloween, Inside Psycho, ntr, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, revenue, unique, wondery

Is The Radio Industry Too Selfish?

For years now, many in the radio industry have viewed the challenges they face from technology and consumer trends all wrong. They have seen it from the perspective of the radio industry, not the consumer. The latest example is illustrated in this article, titled: “As TuneIn Continues Subscription Push; Where Does AM/FM Go?” Setting up […]

Posted in future, mark ramsey, mark ramsey media, Media, netflix, radio, radio industry, Radio's Future, radioinsight, ramsey-blog, shonda rhimes, subscription, tunein

The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you’d expect to find among people with too-small audiences who can’t reconcile the size of their audience with the scale of the always-on, […]

Posted in attention, bravo, discovery, distribution, game of thrones, hbo, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, real housewives, serial, this american life
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