Blog Archives

Is The Radio Industry Too Selfish?

For years now, many in the radio industry have viewed the challenges they face from technology and consumer trends all wrong. They have seen it from the perspective of the radio industry, not the consumer. The latest example is illustrated in this article, titled: “As TuneIn Continues Subscription Push; Where Does AM/FM Go?” Setting up […]

Posted in future, mark ramsey, mark ramsey media, Media, netflix, radio, radio industry, Radio's Future, radioinsight, ramsey-blog, shonda rhimes, subscription, tunein

The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you’d expect to find among people with too-small audiences who can’t reconcile the size of their audience with the scale of the always-on, […]

Posted in attention, bravo, discovery, distribution, game of thrones, hbo, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, real housewives, serial, this american life

Media Unplugged: Pandora’s Prospects – Gloomy

Pandora’s prospects: Gloomy. And… Can simple-priced generics topple your favorite brands? Plus, rants and raves about the role of desire in every decision you make, and why it’s time to stop making “an IMDB for podcasts.” It’s episode 67 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in gloomy, mark ramsey, Media, Media Unplugged, pandora, podcast, podcasts, prospects, radio, radio industry, ramsey-blog, tom asacker, unplugged

“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media business. Yesterday I published a transcript of Part 1 and the full video interview. Today, Part 2: Whereas the emphasis in the radio industry seems to be “let’s communicate the value of the Nielsen numbers, let’s make […]

Posted in 2017, Advertising, associates, audience, borrell, buyer, gordon borrell, local advertising, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, sales, trends

“Radio is Shrinking, Give the Advertisers What They Want”

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full conversation with Gordon about this report, the consequences for the radio industry, and what radio can learn from it. Part 1 publishes today, Part 2 tomorrow. What’s the biggest way this report is different from your previous […]

Posted in Advertising, clients, gordon borrell, local advertising, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, research, sales

Access To Your Radio Station Is Not Enough

This one is going to upset some of you, so get ready…. Recently I did some research where listeners were asked what platforms they listened to and where they listened to them. One respondent, a 40’ish woman with a teenaged son, indicated that her son would never listen radio “because he’s always wearing those headphones […]

Posted in access, alexa, apple music, future, mark ramsey, mark ramsey media, Media, online radio, radio, radio industry, Radio's Future, ramsey-blog, skill, spotify, streaming

Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year,” the companies said. That means Fox TV will be airing six second spots across its platforms, including linear television. And don’t think that […]

Posted in Advertising, agencies, fox, hivio, mark ramsey, radio, radio industry, ramsey-blog, roy williams, sellers, short, spots, trends, tv, wizard of ads, youtube

Let’s Face It: Your Advertising Sucks

So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after. Meanwhile we are constantly reminded about clients pushing for lower rates or for tech-enabled solutions which risk commoditizing radio altogether. The solution? Well, remove ownership caps, of course. That way we can […]

Posted in Advertising, clients, droga5, mark ramsey, mark ramsey media, Media, problems, radio, radio industry, Radio's Future, ramsey-blog, trends

Media Unplugged: Will the Curtain Come Down on Movie Theaters?

Will the curtain come down on movie theaters? And… The New York Times can’t save the newspaper industry. Plus, rants and raves about why bad movies fail at the box office: It’s the critics’ fault, of course, the NFL’s peculiar standards on what brands can and can’t advertise during games, and why being a ghost writer […]

Posted in branding, ghost writer, mark ramsey, Media, Media Unplugged, movie, new york times, nfl, podcasts, radio, radio industry, ramsey-blog, stackadapt, theater, tom asacker, youtube

Will There Be A Netflix Of Podcasts?

What upfronts reveal about the TV business. And… Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes. It’s episode 64 of Media Unplugged with branding authority Tom Asacker and media strategist […]

Posted in Advertising, business, mark ramsey, Media, Media Unplugged, netflix, podcasting, podcasts, radio, radio industry, ramsey-blog, stackadapt, text, tom asacker, tv, upfronts
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