Blog Archives

Introducing Inside JAWS

You’re gonna need a bigger set of earbuds. I’m proud to announce the introduction of my latest collaboration with the peerless audio genius Jeff Schmidt. It’s the story about a classic movie and its inspirations. A tale of a modest thriller that became an ordeal and then a disaster and then a phenomenon and then […]

Posted in Audio, inside, Inside JAWS, jaws, jeff schmidt, listen, mark ramsey, podcast, podcasts, radio, radio industry, ramsey-blog, steven spielberg, wondery

Podcast Listeners are Too Smart

Well, not “too smart” per se, but too well educated. And not “too well educated” per se, but so educated they are out of step with the rest of America, or as I like to call them/us: Regular people. Here’s the colorful proof, based on Census data and Edison Research data: Yep. 41% of Americans […]

Posted in apple, education, mark ramsey, mark ramsey media, Media, podcast, podcasts, political gabfest, ramsey-blog, roseanne, slate, too smart

Media Unplugged: Do Influencers Really Influence Anything?

Do influencers really influence anything? And… Adidas unfriends Facebook. Maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy’s new logo, a newspaper’s wet-look ad that looks too real, and Google’s new AI that’s almost too human. It’s episode 83 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen […]

Posted in adidas, best buy, facebook, google, influencers, mark ramsey, mark ramsey media, Media, Media Unplugged, podcasts, radio, ramsey-blog, tom asacker

Dear FCC: What is Radio in 2018?

So the FCC is contemplating the relaxation of radio ownership rules. Some broadcasters want to own more stations under one roof in order to compete with more platforms attacking radio from the fringes. Central to this issue is what radio “is” now. In order to regulate something you need to know what it is and […]

Posted in definition, fcc, mark ramsey, mark ramsey media, Media, nielsen, ownership, pandora, radio, radio industry, Radio's Future, ramsey-blog, regulation, rules. change, spotify, tower

Media Unplugged: The End of Authenticity

The end of authenticity. And… Will Amazon finally make TV’s smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micro-merchandising, and how Sherwin-Williams is using augmented reality. It’s episode 82 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the […]

Posted in amazon, authenticity, ford, mark ramsey, mark ramsey media, Media, Media Unplugged, micro-merchandising, podcast, podcasts, ramsey-blog, sherwin-williams, tom asacker, unplugged

Spotify’s Attack on Radio in the Car

It’s informed speculation at this point, but the story goes like this: By the end of this month, Spotify is expected to make some hardware announcements, and there’s a good chance that one of those announcements will be designed to bring the platform closer to more cars. Obviously anybody with a smartphone and bluetooth can […]

Posted in alexa, car, car radio, connected car, gadget, Internet Radio, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, ramsey-blog, spotify, streaming

Media Unplugged: The Strategy Behind Amazon’s Prime Video

The strategy behind Amazon’s Prime Video. And… MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book “The Big Picture: The Fight for the Future of Movies.” It’s episode 81 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we […]

Posted in amazon, Audio, jesus christ superstar, mark ramsey, Media, Media Unplugged, moviepass, podcasts, prime, ramsey-blog, star wars, the big picture, theme park, tom asacker, unplugged

Lessons for Radio from the Roseanne Revival

Well the ratings are in, and the revival of the classic sitcom Roseanne is a huge hit: The first two episodes of Roseanne, a full hour at the top of the ABC lineup, won the night by both adults 18-49 and total viewers. The show averaged a 5.1 rating in the key demo and 18.1 million […]

Posted in future, hit, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, ratings, roseanne

2 Minutes of Spots Per Hour – Radio’s Future?

By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes per hour by 2020. This comes as audiences are spending less time on network TV and more time on OTT (over the top) platforms like Amazon and Netflix. While in some cases younger demographics […]

Posted in 2 minutes, Advertising, fox, mark ramsey, mark ramsey media, Media, mediapost, ott, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, spots, subscription, trends

Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?

Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about Tuxe – the fashion company that has turned its products into services – and Ring’s impressive acquisition by Amazon after being rejected by the Shark Tank crew. It’s episode 80 of Media Unplugged with branding […]

Posted in amazon, Audio, broadcasting, mark ramsey, mark ramsey media, Media, Media Unplugged, podcast, podcasts, radio, radio industry, ramsey-blog, ring, shark tank, tom asacker, tuxe
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