Blog Archives

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting’s sake. And no longer is money involved in […]

Posted in best practices, brand, comment, engagement, facebook, like, mari smith, mark ramsey, mark ramsey media, Media, radio, radio station, ramsey-blog, research, share, social media

Forget about Share-of-Ear

“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it means: We compare the time listened to radio with time devoted to other audio forms: Online radio, podcasting, mp3’s, whatever. The theory holds that any platform’s “share-of-ear” comes largely at the expense of […]

Posted in Audio, Audio Trends, consumers, ear, genre, listening, mark ramsey, mark ramsey media, Media, of, online radio, potential, radio, Radio's Future, ramsey-blog, research, share, share-of-ear, spotify, trends

What is Radio’s “Fair Share” of Revenue?

“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers aged 18+ spend 12% of their media time with radio, while radio receives only 9.3% of the ad spend. Radio Ink’s premise is flawed in two ways: First, there’s no such a thing […]

Posted in ad share, Advertising, emarketer, facebook, mark ramsey, mark ramsey media, Media, print, radio, radio industry, radio ink, ramsey-blog, revenue, share

Arbitron doesn’t like Audience Estimate Comparisons

Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that doesn’t mean Arbitron will like it. Today Arbitron released their “Thoughts on Comparing Audience Estimates,” and while they make some good points, those points don’t tell the whole story. Let’s dive […]

Posted in arbitron, comparison, edison, mark ramsey, mark ramsey media, Media, pandora, ppm, radio, radio industry, ratings, RIU, share, streaming, triton
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