Blog Archives

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting’s sake. And no longer is money involved in […]

Posted in best practices, brand, comment, engagement, facebook, like, mari smith, mark ramsey, mark ramsey media, Media, radio, radio station, ramsey-blog, research, share, social media

Media Unplugged: Deflating Fake News Hysteria on Facebook

Deflating fake news hysteria on Facebook. And… Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing – and in Presidential elections. Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking […]

Posted in election, facebook, facts, fake news, hysteria, mark ramsey, Media, Media Unplugged, podcasts, post-fact, ramsey-blog, rants, raves, social media, tom asacker, tv, waste

hivio 2016: How Radio Can Do Social Media Right

How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and several OTT video players? Todd Beck is CEO & Founder of Beck Media & Marketing, the agency dozens of TV, OTT, and Tech companies look to for potent digital strategies that get […]

Posted in 2016, Audio, beck media, best practices, branding, entertainment, hivio, interview, Interviews, mark ramsey, mark ramsey media, marketing, Media, radio, radio industry, ramsey-blog, social media, todd beck

Is NPR’s Future All Used Up?

Is NPR’s future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference […]

Posted in app, buzzfeed, conference, death, dominos, donald trump, Facebook live, future, hillary clinton, lessons, mark ramsey, marketing, Media, Media Unplugged, nor, pizza, podcasts, prince, ramsey-blog, social media, tom asacker, trends, unplugged

Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post “went viral” and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I’m going to share some of […]

Posted in best practices, Digital Strategy, facebook, Insights, manager, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, ramsey-blog, social media, strategy

Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post “went viral” and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I’m going to share some of […]

Posted in best practices, Digital Strategy, facebook, Insights, manager, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, ramsey-blog, social media, strategy

Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post “went viral” and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I’m going to share some of […]

Posted in best practices, Digital Strategy, facebook, Insights, manager, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, ramsey-blog, social media, strategy

The Biggest Problem Your Radio Station Has on Facebook

In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station’s website comes from social media. That’s right. Not from over-the-air promotion, not from organic search, but from social media. And 50% of that traffic comes from Facebook, specifically. That means more than one-third of that brand’s inbound digital […]

Posted in buzzfeed, digital, Digital Strategy, facebook, mark ramsey, mark ramsey media, Media, radio, radio industry, radio strategy, Radio's Future, ramsey-blog, social media, tmz, water cooler, x17

How to Master Social Media

How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be thinking about social media strategy and the importance of influencers? I was thrilled to have Jaclyn Johnson answer these and many other questions at hivio 2015. Jaclyn is one of Forbes’ “Top […]

Posted in 2015, Audio, brands, create and cultivate, festival, future, hivio, influencer, Interviews, jaclyn johnson, mark ramsey, mark ramsey media, Media, millennial, no subject, nosubject, radio, radio industry, ramsey-blog, social media

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets […]

Posted in apple, apple music, chocolate, jeff schmidt, kaitlin jenner, mark ramsey, Media, Media Unplugged, mess, movie, music, podcasts, ramsey-blog, ratings, social media, stars, thin, tom asacker, tv, unplugged
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