Blog Archives

2 Minutes of Spots Per Hour – Radio’s Future?

By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes per hour by 2020. This comes as audiences are spending less time on network TV and more time on OTT (over the top) platforms like Amazon and Netflix. While in some cases younger demographics […]

Posted in 2 minutes, Advertising, fox, mark ramsey, mark ramsey media, Media, mediapost, ott, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, spots, subscription, trends

Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year,” the companies said. That means Fox TV will be airing six second spots across its platforms, including linear television. And don’t think that […]

Posted in Advertising, agencies, fox, hivio, mark ramsey, radio, radio industry, ramsey-blog, roy williams, sellers, short, spots, trends, tv, wizard of ads, youtube

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by monetizing streams separately with their own spot inventory than by simulcasting those spots with the over-the-air brands. The study was conducted by Mark Ramsey Media by telephone in November and December, 2014 among […]

Posted in Advertising, Audio Trends, Internet Radio, mark ramsey, mark ramsey media, Media, monetization, radio, radio industry, ramsey-blog, research, revenue, simulcast, spots, streaming, survey, trends

Hey Pandora, Watch That Commercial Load

There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of choice and variety. But I don’t think so. I think it’s much more about the comparatively clutter-free environment. That is, fewer spots. The “variety” argument: Everywhere we turn, it’s clear that consumers favor hits. […]

Posted in Advertising, choice, clutter, commercials, Internet Radio, mark ramsey, mark ramsey media, Media, online radio, pandora, radio, radio industry, ramsey-blog, spot load, spots, tom conrad, variety

Advertising is about Audiences – not Distribution Channels

Twitter’s ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a particular show without necessitating the use of the traditional TV spot. From the advertiser’s perspective there will be a motivation to reach the people who count without blowing a big wad of […]

Posted in Advertising, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, route around spots, social media, spots, Twitter

Are There Too Many Commercials on the Radio? Nope!

A friend told me how radio broadcasters at a recent conference emphasized the importance of minimizing commercial interruptions in online radio streams without mentioning the proverbial elephant in the room: What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots should, for […]

Posted in Advertising, commercials, Internet Radio, itunes radio, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, Radio's Future, ramsey-blog, spotload, spots

Simulcasting Radio Spots Online? Open your Checkbook

So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and the consumers who expect something relevant there? Or simulcasting the same spots you run on-air online? Well we can argue about which is better from a strategic standpoint (I certainly have made […]

Posted in Advertising, AFTRA, fees, mark ramsey, mark ramsey media, Media, online, radio, radio industry, sag, simulcasting, spots, trends

Beware the “Commercial Cliff”

The spot load on some radio stations continues to swell.  But how much is too much?  At what point will audiences and advertisers decide to take their listening and their business, respectively, elsewhere? A cautionary tale is as close as the nearest cable box. From Broadcasting & Cable: Viacom has come under fire lately for […]

Posted in Advertising, broadcasting, cable, cliff, clutter, commercial, mark ramsey, mark ramsey media, Media, nick at nite, radio, radio industry, RIU, spots, tv land, viacom

Don’t Simulcast your On-Air and Online Radio Spots

Talk to many broadcasters and you’ll hear a common refrain:  We wish we could simulcast our on-air spots with our online ones and bundle those impressions in one Arbitron number. Well, be careful what you wish for. AFTRA rules get in the way of simulcasting these spots on-air and online in the US, but in the […]

Posted in absolute, absolute radio, Advertising, AFTRA, Audio, Audio Trends, clive dickens, featured, Internet Radio, Interviews, mark ramsey, mark ramsey media, Media, online, online radio, radio, radio industry, RIU, spots, streaming, triton, UK, video, Videos
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