Blog Archives

Media Unplugged: Disney’s Mistakes are Costing Star Wars

Disney’s mistakes are costing Star Wars. And… Facebook is losing its cool among teens. Plus, rants and raves about what’s wrong with online reviews, the Onion’s desperate attacks on Facebook as their traffic sinks, and more It’s episode 85 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in disney, ihob, ihop, mark ramsey, Media, Media Unplugged, online ratings, podcast, podcasts, radio broadcasting, ramsey-blog, star wars, tom asacker, unplugged

Media Unplugged: The Strategy Behind Amazon’s Prime Video

The strategy behind Amazon’s Prime Video. And… MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book “The Big Picture: The Fight for the Future of Movies.” It’s episode 81 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we […]

Posted in amazon, Audio, jesus christ superstar, mark ramsey, Media, Media Unplugged, moviepass, podcasts, prime, ramsey-blog, star wars, the big picture, theme park, tom asacker, unplugged

Media Unplugged: Inside Media’s Data-Driven Future

Inside media’s data-driven future. And… Here’s how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney’s new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare – but how the joke may be on Suave. It’s episode 62 of Media Unplugged […]

Posted in Advertising, data, disney, evaus, future, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, stackadapt, star wars, suave, tom asacker

Can Taylor Swift Save Apple Music?

Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go here for the iTunes link (other links are below). We reveal what’s really happening in media. And so far, the ‘cast has been good enough to be distributed by […]

Posted in alamo drafthouse, amazon, apple music, bundle, cable company, facebook, force awakens, george clooney, mark ramsey, mark ramsey media, Media, Media Unplugged, omaze, platform, podcast, podcasts, ramsey-blog, rant, rave, save, star wars, svod, taylor swift, tom asacker, unplugged, video

Is the New Golden Age of TV…Over?

Is the new Golden Age of TV…over? And… Who’s to blame for Internet bile? Advertisers, of course! It’s episode 26 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the Gossip Revolution, Star Wars-themed lands coming to a Disney park near you, and more. Listen as we go inside media […]

Posted in advertisers, anchor, disney, golden age, Internet, internet bile, john brown, lies, mark ramsey, mark ramsey media, Media, Media Unplugged, orlando, over, parks, periscope, podcasts, ramsey-blog, star wars, statistics, tom asacker, tv, unplugged

How to Get Rich with Online Video

Yes, you can get rich with online video – but not through YouTube. And… Paramount’s new business model makes theater owners AND consumers happy. It’s episode 23 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Google’s new chat-bot that can debate the meaning of life, how Sony Music is […]

Posted in artists, comicbookgirl19, consumer, disfavor, disney, get rich, j.j. abrams, jeff schmidt, mark ramsey, Media Unplugged, paramount, podcast, podcasts, ramsey-blog, screw you, seth godin, silicon valley, sony, south park, spotify, star wars, theater, tom asacker, vimeo, youtube

What Radio Can Learn from Star Wars VII

Last week the Internet melted. And if you’re a Star Wars fan, you know the precise moment: When the latest teaser trailer for the newest chapter in the long-running Star Wars saga was unleashed online. You’ve probably seen it by now. It has been watched more than 40 million times, so I’m assuming at least one of […]

Posted in 7, content, disney, j.j. abrams, lessons, mark hamill, marvel, radio, radio broadcasting, Radio's Future, ramsey-blog, star wars, talent, tease, vii

What’s Wrong With Radio Contests…

Are you doing contests all wrong? Why yes, I think so. Seth Godin makes a point about the wrong questions to ask before crowdfunding, but they also turn out to be the wrong questions to ask before we expect anything from an audience. He writes: A friend explained to me all the reasons for her […]

Posted in bikram, contest, Contesting, crowdsource, force for change, indiegogo, mark ramsey, mark ramsey media, Media, omaze, pay your bills, prize pigs, radio, radio industry kickstarter, radiotopia, ramsey-blog, seth godin, star wars

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You’re wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of “hits,” and – […]

Posted in 2014, Audio, brands, broadcasting, festival, future, go big, go home, hivio, mark ramsey, mark ramsey media, Media, pandora, presentation, radio, radio industry, ramsey-blog, Satellite Radio, star wars, terrestrial radio, trends
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