Blog Archives

How To Be Their Favorite Radio Station

From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener’s favorite (called the ‘1st Preference’ station, or P1) Let’s break this down. […]

Posted in favorite, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, station

How To Be Their Favorite Radio Station

From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener’s favorite (called the ‘1st Preference’ station, or P1) Let’s break this down. […]

Posted in favorite, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, station

Here’s What Radio Will Learn from This Week’s Republican Debates

So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can radio learn from this political extravaganza? Well, consider what you will and won’t see. You’ll see little of any depth or seriousness. […]

Posted in 2015, debate, learn, lesson, mark ramsey, mark ramsey media, Media, news/talk station, radio, radio industry, Radio's Future, ramsey-blog, republican, saturday night live, snl, station, strategy, talent

7 Reasons Why Your DJ Blog is a Waste of Time

Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources – especially on music-oriented stations: 1. A blog requires a strong point of view, and many DJ’s don’t have one In fact, in many cases a strong point of […]

Posted in 7 reasons, blogs, deejay, dj, Insights, mark ramsey, mark ramsey media, Media, Personalities, personality, radio, radio industry, ramsey-blog, station, value, waste of time

“Radio” is not a Brand

When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an impossible battle for this reason: “Radio” is not a brand. “Radio” is a distribution platform for brands, where the brands can, should, and do live on other platforms, […]

Posted in brand, branding, brands, distribution, distribution channel, Insights, mark ramsey, mark ramsey media, Media, radio, radio industry, station

The Importance of Surprising the Audience

We focus a lot on expectations:  Brands need to live up to them.  True enough. But there’s another side to that equation.  If lots of brands have similar expectations and everyone is living up to them,  you have satisfied expectations but you may not have one brand which stands out from the crowd. You may […]

Posted in david nevins, emmy, homeland, kcrw, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, RIU, showtime, station, surprise

Radio Personalities – not Stations – are the “Brands”

In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or license them. In the long run, fans of radio will be fans of personalities.  And how will those fans seek out those personalities? By the names of their stations – or by the much more […]

Posted in Audio, bill figenshu, brand, branded, featured, future, mark ramsey, mark ramsey media, Media, music radio, Personalities, personality, personality names, radio, radio industry, radio legend, radio personality, RIU, station, the brand, the personalities, universe, video, Videos
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