Blog Archives

Media Unplugged: Will Media Unicorns Go Extinct?

Will media unicorns go extinct? And… Are platform businesses eating the world? It’s episode 37 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on Kanye West, a great podcast for X-Files fans, and the most effective Super Bowl ad – which wasn’t even an ad. Listen as […]

Posted in beyonce ad, business, eating the world, extinct, mark ramsey, Media, media unicorns, Media Unplugged, platform, podcast, podcasts, ramsey-blog, super bowl, tom asacker, unplugged, x-files

Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”

This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority, consultant, speaker, and author, Tom Asacker. Every other week, Media Unplugged will go behind the big media spin to spell out what’s really happening and what it really means to media, brands, and consumers. This […]

Posted in itunes, mark ramsey, Media, Media Unplugged, nfl, podcasts, radio, radio industry, ramsey-blog, rants, raves, sleepy hollow, social media, stitcher, super bowl, tom asacker
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At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.

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