Blog Archives

Radio’s Lost Podcasting Opportunity

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates to their own content. But there’s another way to see podcasting strategy, one that is right in front of your ears. I have a secret podcast project (B2C, not B2B) launching this […]

Posted in broadcasting, commercial radio, content, mark ramsey, mark ramsey media, Media, podcasting, podcasts, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, shows, strategy, talk, Talk Radio

Why Isn’t There More Progressive Talk Radio?

It’s not about having a voice, it’s about being heard. This is the fundamental truth being lost on the tribe of progressive activists in Milwaukee who bemoan the lack of opinions from other-than-conservative voices on the local airwaves. As anyone familiar with the dynamics of radio (not to mention the history of progressive radio network Air America) […]

Posted in am, formats, fox news, mark ramsey, mark ramsey media, Media, milwaukee, msnbc, progressive, radio, ramsey-blog, talk, Talk Radio

A Dramatic Reinvention of Mobile News/Talk Apps

What if your News/Talk station could have a mobile app that not only replayed your linear over-the-air stream, but also created something new? That is, what if you could personalize the content to the individual consumer – news, traffic, weather? And what if it could be presented in a non-linear stream, unique to every individual? […]

Posted in anil panguluri, app, Apps, Audio, mark ramsey, mark ramsey media, Media, mobile, news, newsbeat, radio, radio industry, ramsey-blog, talk, traffic, weather

Did News/Talk Radio Bungle “The Interview”?

Where was News/Talk radio when hackers reportedly representing the North Korean government nuked Sony Pictures and scared major theater owners into locking out the latest movie from Seth Rogen and James Franco, The Interview? With stations labeled “Freedom” and “The Flag” and “The Truth,” News/Talk crows daily about the dangers faced by “free” Americans from their own government, so what […]

Posted in conservative, flag, freedom, future, james franco, mark ramsey, mark ramsey media, Media, news, news radio, news/talk, north korea, radio, radio industry, ramsey-blog, seth rogen, talk, Talk Radio, the interview, truth

Why Talk Radio is “Mad as Hell”

Why is Talk Radio so angry? And does it remind you of anything? Particularly a certain classic film, released in 1976 and called Network? You know the one. With the scene featuring a waterlogged anchorman played by Peter Finch, desperately imploring his frustrated viewers to go to their windows, throw them open, and shout at […]

Posted in dave itzkoff, howard beale, interview, Interviews, mad as hell, mark ramsey, mark ramsey media, Media, network, paddy chayefsky, radio, radio industry, ramsey-blog, talk, Talk Radio

News/Talking about the Wrong Things

Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election earlier this month. And the reverberations from that punch have resonated through the ranks of News/Talk programmers and talent nationwide. While I can’t be specific about the research I have done in that area (it’s both […]

Posted in any news, broadcasting, cnn, conservatism in the united states, conservative talk radio, fox news, fox news channel, hannity, hln, mark ramsey, mark ramsey media, Media, msnbc, news, news on tv, news/talk, news/talk station, not talking, npr, political talk, radio, radio formats, radio industry, RIU, sean hannity, social issues, talk, talk promises, Talk Radio, talk station, talking stars, television in the united states, things to talk, your news

Do you Talk to your Listeners?

“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the ratings reports than talking to actual listeners.  Needless to say, this confuses input (listeners) and outcome (ratings). As a practitioner of consumer research, I’m not foolish enough to believe that one conversation with […]

Posted in consumers, feedback, Insights, listeners, mark ramsey, mark ramsey media, Marketing Strategy, Media, radio, radio industry, ratings, RIU, story, talk
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