Blog Archives

Can Taylor Swift Save Apple Music?

Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go here for the iTunes link (other links are below). We reveal what’s really happening in media. And so far, the ‘cast has been good enough to be distributed by […]

Posted in alamo drafthouse, amazon, apple music, bundle, cable company, facebook, force awakens, george clooney, mark ramsey, mark ramsey media, Media, Media Unplugged, omaze, platform, podcast, podcasts, ramsey-blog, rant, rave, save, star wars, svod, taylor swift, tom asacker, unplugged, video

The New Auto Dashboard Isn’t as Scary as Radio Thinks

Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every broadcaster, because with such a large fraction of listening, radio seems to stand more to lose than to gain from the expansion of […]

Posted in apple, auto, car, coke, connected car, dashboard, doom, edison, fox news, future, libsyn, mark ramsey, mark ramsey media, Media, mobile, nike, pandora, podcasts, radio, radio industry, Radio's Future, ramsey-blog, spotify, taylor swift, trends

Spotify after Apple Music – Brian Benedik at hivio 2015

What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s North American VP for Advertising and Sponsorships at hivio 2015. Some of the questions Brian addresses: In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why? Spotify has […]

Posted in 2015, Advertising, apple, apple music, brian benedik, hivio, mark ramsey, mark ramsey media, Media, music, podcasts, ramsey-blog, spotify, taylor swift

Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is out, and “I AM My MTV” is in, but will anybody care? It’s episode 22 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Amazon’s […]

Posted in amazon, apple, apple music, Audio, bump, hoax, Internet Radio, mark ramsey, Media, Media Unplugged, mtv, radio, radio industry, ramsey-blog, taylor swift, tom asacker, unplugged

Exclusives Power the Next Generation of Online Radio Competition

Once it was enough just to stream whatever the music industry pumped out. The marketplace was littered with online radio alternatives large and small. This was fine when there was nothing but blue sky and everyone was land-grabbing to scale distribution as quickly as possible. But now the online radio ranker has winners and losers – […]

Posted in amp, apple, beats, exclusive, florence and the machine, KISS, mark ramsey, Media, radio, radio industry, Radio's Future, ramsey-blog, taylor swift

Snapchat goes Big Media and Amazon becomes a Movie Studio

Snapchat introduces Discover and goes from messaging to big media. Also: Amazon’s making their own original movies – here’s why the movie business will never be the same. Plus, Tom raves about Taylor Swift’s move to gobble up trademark protection to many of her phrases, while Mark rants about the utter absence of ideas for season […]

Posted in amazon, big media, commercial, discover, disrupt, hollywood, mark ramsey, Media, Media Unplugged, movie, phantom, podcast, podcasts, popular, ramsey-blog, serial, snapchat, superbowl, taylor swift, tom asacker, trademark, unplugged

The Battle Between Taylor Swift and Spotify: And the Winner Is…

It’s Spotify vs. Country superstar Taylor Swift! And the winner is… Yes, there is a winner – and it may not be whom you think. Plus, does the end of Honey Boo Boo really mean the end of trash reality TV? It’s episode 7 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. If you […]

Posted in battle, daniel ek, honey boo boo, Internet Radio, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, reality, spotify, taylor swift, tom asacker, trash, tv, unplugged, winner
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