Blog Archives

Pandora’s Future in Your Car

Today Radio Ink reported that Pandora is being dropped from Toyota’s dash display. The report was based on an email sent to Toyota Entune users by the carmaker. Is this dire for Pandora? Should radio be celebrating? No. And no. I own a late model Toyota and I received that email. First, anyone who is forced […]

Posted in Advertising, android auto, apple, carplay, entune, future, mark ramsey, mark ramsey media, pandora, radio, radio industry, Radio's Future, ramsey-blog, technology, terrible, toyota, trends

Here’s How Radio Gets MORE Important In Cars

I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and Android Auto. I have also written a lot about what happens to radio when cars drive themselves (hint: It gets ugly). But there’s another force out there and it’s a force in […]

Posted in alexa, amazon, android auto, apple carplay, Audio, car, ces, ford, future, in-car, listening, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, radio, Radio's Future, ramsey-blog, sync, technology, trends

The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting

How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of audio in the first place? Peter Kafka is a great person to ask. Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter […]

Posted in 2016, digital, facebook, hivio, homebrew, mark ramsey, mark ramsey media, Media, online radio, peter kafka, podcasting, radio, Radio's Future, ramsey-blog, re/code, snapchat, technology, trends, Twitter

Radio’s Future in a Self-Driving Car

Estimates vary, but the consensus seems to be that we’ll see a meaningful number of self-driving cars replacing the human-powered ones by 2020, less than four years hence. Personally, I think that’s a bit optimistic, but I have no doubt that the future of cars is a self-powered one. While we fret about the future […]

Posted in apple, Audio, auto, Autonomous Vehicle, david smith, mark ramsey, mark ramsey media, Media, mediavillage, radio, radio industry, Radio's Future, ramsey-blog, self-driving car, streaming, technology

Too Much Fuss about Voltair

You’ve heard of Voltair, that’s the audio technology that presumably allows PPM devices to more effectively pick up that all-important encoded signal that says a radio station is near. Every day it’s in the radio biz news headlines, and I don’t know why. If it works, then you should buy one, shouldn’t you? Everyone should, […]

Posted in mark ramsey, mark ramsey media, Media, nielsen, ppm, radio, ramsey-blog, ratings, rentrak, technology, voltair

How to Monetize your Online Radio Streams

Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming spots were monetized separately from over-the-air spots. That is, separate inventories have greater revenue potential than one simulcast pool. So how does a radio broadcaster maximize revenue from that online-only pool of […]

Posted in how to, Internet Radio, mark ramsey, mark ramsey media, Media, monetize, online radio, radio, radio industry, ramsey-blog, revenue, sales, strategy, streaming, technology, triton

Bob Iger’s Lessons for Radio

Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth. Highlights of the piece in The […]

Posted in bob iger, content, digital, disney, facebook, fortune, Insights, interactive, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, sheryl sandberg, story, technology, the wrap

What Radio Looks Like on Ford’s New Sync 3 for 2016

Never let it be said that the automakers don’t listen to feedback, because when it comes to Ford’s clunky Sync platform, they got an earful. And guess what? Ford responded. This week the automaker introduced the latest and greatest version of its Sync infotainment system, and it looks great. It will make its debut on […]

Posted in 2015, connected car, dash, dashboard, Digital Strategy, ford, iheartradio, mark ramsey, mark ramsey media, pandora, radio, radio industry, Radio's Future, ramsey-blog, siriusxm, spotify, sync, sync 3, technology, tunein

Amazon Just Reimagined the Table Radio – Amazon Echo

It’s called Amazon Echo, and like so many tech gadgets made by Amazon it’s more of an interesting idea than something which is necessarily likely to leap off the virtual shelves. Writes Amazon: Amazon Echo is designed around your voice. It’s always on—just ask for information, music, news, weather, and more. Echo begins working as […]

Posted in amazon, amazon echo, amazon music, echo, iheartradio, itunes, mark ramsey, mark ramsey media, Media, music, pandora, prime, radio, radio industry, Radio's Future, ramsey-blog, spotify, technology, tunein

Why Content Matters More than Technology

Worried about technology crowding out your radio brand? Freaked out about the car dashboard and the latest mobile gadget? Maybe you should worry more about the content you bake into your radio brand that makes it desirable in the first place. Especially when your industry has invested 100 years in content expertise, not flashy technology. […]

Posted in 1921, content, david sarnoff, georges carpentier, jack dempsey, malcolm gladwell, mark ramsey, mark ramsey media, Media, radio, radio history, radio industry, Radio's Future, ramsey-blog, rca, technology
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