Blog Archives

Media Unplugged: Are Smartphones Killing Websites?

Are smartphones killing websites? And… Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB?), the “Truth Initiative,” and more. It’s episode 84 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if […]

Posted in facebook, ihob, ihop, killing, mark ramsey, Media, Media Unplugged, podcasts, radio, radio industry, ramsey-blog, smartphones, Teens, tom asacker, truth initiative, websites

Younger Audiences Hate Ads Even More Than You Do

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It is about to get a lot worse. The study spanned 39 countries and 23,907 interviews, including populations representing Gen X (35–49), Gen Y (20–34) and Gen Z (16–19). According to the report: It’s particularly […]

Posted in Advertising, Audio, digital, gen x, gen y, gen z, kantar millward brown, mark ramsey, mark ramsey media, Media, preferences, radio, ramsey-blog, research, Teens, trends

The Future of Radio – According to Teens

A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the questions asked teens what percentage of their time was spent listening to music in the following categories: mp3′s, Pandora, local radio, other streaming radio (e.g., Spotify, Songza, etc.), CD’s, or SiriusXM. The result: […]

Posted in fall 2014, listening, mark ramsey, mark ramsey media, Media, music, online radio, pandora, piper jaffray, radio, radio industry, ramsey-blog, siriusxm, songza, spotify, streaming, teenagers, Teens, trends
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