Blog Archives

Media Unplugged: Apple’s TV Strategy Revealed

Apple’s TV strategy revealed! And… Video wins online – but where’s the money? Plus, rants and raves about Dyson’s move into electric vehicles, the scale of Amazon’s investment in Alexa, 12 questions that will change your life, and my own new podcast about the people and the making of the movie The Exorcist. It’s episode […]

Posted in 12 questions, alexa, apple, branding, dyson, exorcist, mark ramsey, mark ramsey media, Media, Media Unplugged, money, online, podcast, podcasts, ramsey-blog, tom asacker, tv, video

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding […]

Posted in amazon, app, james bond, mark ramsey, Media, Media Unplugged, mountain dew, nfl, podcast, podcasts, ramsey-blog, rants, raves, tom asacker, unplugged, walking dead

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding […]

Posted in amazon, app, james bond, mark ramsey, Media, Media Unplugged, mountain dew, nfl, podcast, podcasts, ramsey-blog, rants, raves, tom asacker, unplugged, walking dead

Media Unplugged: Where is the Business of Podcasting Headed?

Where is the business of podcasting headed? And… Marijuana entertainment value gets high. Plus, rants and raves about Gwyneth Paltrow’s GOOP, newspaper brands highlighting their importance with blank pages, and Stephen King’s IT. It’s episode 70 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! […]

Posted in goop, gwyneth paltrow, high, it, marijuana, mark ramsey, Media, Media Unplugged, newspaper, podcast, podcasts, ramsey-blog, stephen king, tom asacker, trends

Media Unplugged: Where is the Business of Podcasting Headed?

Where is the business of podcasting headed? And… Marijuana entertainment value gets high. Plus, rants and raves about Gwyneth Paltrow’s GOOP, newspaper brands highlighting their importance with blank pages, and Stephen King’s IT. It’s episode 70 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! […]

Posted in goop, gwyneth paltrow, high, it, marijuana, mark ramsey, Media, Media Unplugged, newspaper, podcast, podcasts, ramsey-blog, stephen king, tom asacker, trends

Media Unplugged: 6 Second Ads – B.S. or the Future?

6 second ads…B.S or the future? And… How Hallmark conquered Hollywood. Plus, rants and raves about what happens when you remove “donuts” from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. It’s episode 69 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen […]

Posted in 6 second ad, hallmark, hollywood, mark ramsey, mark ramsey media, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, unplugged

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising. And… Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed reaction to Lyft’s new “Taco mode,” the easy way to win with Snapchat – assuming you’re HBO’s Game of Thrones, and the “dark side” of Influencers: Douchebags. It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media […]

Posted in branding, diminishing, douchebags, game of thrones, grateful dead, hbo, influencers, innovation, lyft, mark ramsey, Media, Media Unplugged, online advertising, podcast, podcasts, ramsey-blog, snapchat, taco mode, tom asacker, unplugged

Media Unplugged: Pandora’s Prospects – Gloomy

Pandora’s prospects: Gloomy. And… Can simple-priced generics topple your favorite brands? Plus, rants and raves about the role of desire in every decision you make, and why it’s time to stop making “an IMDB for podcasts.” It’s episode 67 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal […]

Posted in gloomy, mark ramsey, Media, Media Unplugged, pandora, podcast, podcasts, prospects, radio, radio industry, ramsey-blog, tom asacker, unplugged

Media Unplugged: Should You Buy Followers and Likes on Social Media?

Should you buy followers and likes on social media? And… How to profit from the spoils of streaming? Just ask The Weeknd. Plus, rants and raves about the couple who learns to survive without food (?) and a long-overdue update on news from wax museums around the world. It sounds better than it looks, folks. Just like […]

Posted in buy, facebook, followers, likes, mark ramsey, mark ramsey media, Media, Media Unplugged, podcast, podcasts, ramsey-blog, revenue, stackadapt, streaming, the weeknd, tom asacker

Media Unplugged: Will the Curtain Come Down on Movie Theaters?

Will the curtain come down on movie theaters? And… The New York Times can’t save the newspaper industry. Plus, rants and raves about why bad movies fail at the box office: It’s the critics’ fault, of course, the NFL’s peculiar standards on what brands can and can’t advertise during games, and why being a ghost writer […]

Posted in branding, ghost writer, mark ramsey, Media, Media Unplugged, movie, new york times, nfl, podcasts, radio, radio industry, ramsey-blog, stackadapt, theater, tom asacker, youtube
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