Blog Archives

Media Unplugged: How to Survive the Media Apocalypse

How to survive the media apocalypse. And… Voice control: It’s not as big as you think – but maybe it will be. Plus, rants and raves about Spotify’s reinvention as an partner for music artists, the new Steven Spielberg movie The Post, and the the wax museum selfies that have outraged the world. It’s episode 75 of Media Unplugged with […]

Posted in alexa, apocalypse, mark ramsey, Media, Media Unplugged, podcasts, radio, radio broadcasting, ramsey-blog, selfies, spotify, steven spielberg, the post, tom asacker, voice control, wax museum

Media Unplugged: Is the NFL Overexposed?

Is the NFL overexposed? And… The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea’s “ingenious” pre-roll ad that wastes your time like a short movie. It’s episode 74 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we […]

Posted in ad agencies, Advertising, daylight savings time, ikea, mark ramsey, mark ramsey media, Media, Media Unplugged, nfl, overexposed, podcast, podcasts, ramsey-blog, tom asacker

Media Unplugged: Is A&E Creating Cultural Brands – or Blowing Smoke?

Is A&E creating cultural brands – or blowing smoke? And…Martin Scorcese doesn’t understand Rotten Tomatoes – and the feeling is mutual. Plus, rants and raves about Blue Apron’s new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child’s “Anne Frank” Halloween costume becomes controversial and is re-labeled (hint: Nothing, unfortunately). […]

Posted in a&e, anne frank, blue apron, halloween, mark ramsey, martin scorcese, Media, Media Unplugged, podcasts, ramsey-blog, rotten tomatoes, tom asacker, tv, unplugged

Media Unplugged: Apple’s TV Strategy Revealed

Apple’s TV strategy revealed! And… Video wins online – but where’s the money? Plus, rants and raves about Dyson’s move into electric vehicles, the scale of Amazon’s investment in Alexa, 12 questions that will change your life, and my own new podcast about the people and the making of the movie The Exorcist. It’s episode […]

Posted in 12 questions, alexa, apple, branding, dyson, exorcist, mark ramsey, mark ramsey media, Media, Media Unplugged, money, online, podcast, podcasts, ramsey-blog, tom asacker, tv, video

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding […]

Posted in amazon, app, james bond, mark ramsey, Media, Media Unplugged, mountain dew, nfl, podcast, podcasts, ramsey-blog, rants, raves, tom asacker, unplugged, walking dead

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding […]

Posted in amazon, app, james bond, mark ramsey, Media, Media Unplugged, mountain dew, nfl, podcast, podcasts, ramsey-blog, rants, raves, tom asacker, unplugged, walking dead

Media Unplugged: Where is the Business of Podcasting Headed?

Where is the business of podcasting headed? And… Marijuana entertainment value gets high. Plus, rants and raves about Gwyneth Paltrow’s GOOP, newspaper brands highlighting their importance with blank pages, and Stephen King’s IT. It’s episode 70 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! […]

Posted in goop, gwyneth paltrow, high, it, marijuana, mark ramsey, Media, Media Unplugged, newspaper, podcast, podcasts, ramsey-blog, stephen king, tom asacker, trends

Media Unplugged: Where is the Business of Podcasting Headed?

Where is the business of podcasting headed? And… Marijuana entertainment value gets high. Plus, rants and raves about Gwyneth Paltrow’s GOOP, newspaper brands highlighting their importance with blank pages, and Stephen King’s IT. It’s episode 70 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! […]

Posted in goop, gwyneth paltrow, high, it, marijuana, mark ramsey, Media, Media Unplugged, newspaper, podcast, podcasts, ramsey-blog, stephen king, tom asacker, trends

Media Unplugged: 6 Second Ads – B.S. or the Future?

6 second ads…B.S or the future? And… How Hallmark conquered Hollywood. Plus, rants and raves about what happens when you remove “donuts” from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. It’s episode 69 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen […]

Posted in 6 second ad, hallmark, hollywood, mark ramsey, mark ramsey media, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, unplugged

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising. And… Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed reaction to Lyft’s new “Taco mode,” the easy way to win with Snapchat – assuming you’re HBO’s Game of Thrones, and the “dark side” of Influencers: Douchebags. It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media […]

Posted in branding, diminishing, douchebags, game of thrones, grateful dead, hbo, influencers, innovation, lyft, mark ramsey, Media, Media Unplugged, online advertising, podcast, podcasts, ramsey-blog, snapchat, taco mode, tom asacker, unplugged
CONTACT

Radio Intelligence | Phone: +46 8 21 22 10
E-mail: peter@radiointelligence.com
RECENT POSTS
CALENDAR
April 11-16: NAB Show, Las Vegas.
June 4-5: Hivio, Los Angeles.
September 30-October 2: NAB Radio Show, Atlanta.
February 13, 2016: UNESCO World Radio Day.
March 13-15, 2015: Radiodays Europe 2016, Paris.
VIDEOS

At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.

PRESENTATIONS

Dennis Clark – the producer of 102.7 KIIS FM Los Angeles morning show On Air with Ryan Secrest and consultant for leading morning shows around the world – has some deep insights on how to take your morning show to the next level. Download a PDF presentation here.