Blog Archives

What YOUR Media Brand Can Learn from TheBlaze

What lessons can any media brand – even any radio brand – learn from TheBlaze? TheBlaze is Glenn Beck’s innovative, genre-busting, hugely successful platform for news, information, and entertainment in TV, radio, and online. Since its launch, its digital operation has logged nearly six billion page views. In this conversation from hivio 2015, Mark Ramsey […]

Posted in 2015, Audio, blaze, glenn beck, hivio, interview, lessons, mark ramsey, mark ramsey media, Media, radio, ramsey-blog, scott baker, the blaze, theblaze, transmedia, trends

Radio, Comic-Con, and the Future of Entertainment

Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this side of Oscar. What better excuse to talk to Rob Salkowitz, author of Comic-Con and the Business of Pop Culture. But it’s the book’s subtitle that has the most relevance for a […]

Posted in Audio, branding, comic con, entertainment, featured, future, Insights, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, RIU, rob salkowitz, transmedia, video, Videos

The Best Digital Campaigns of 2011

Earlier this week, Paris-based marketer Gregory Pouy released an excellent presentation about the Best Digital Campaigns of 2011. Pouy manages to avoid focusing on the usual viral campaign suspects such as Evian, Old Spice and Tipp-Exx, and focuses instead on work done by Ikea, Nokia and Intel.

Posted in 2011, 360, Advertising, benchmark, best digital campaigns 2011, brand management, branding, campaign, campaigns, case studies, case study, case&studies, cases, digital, digital 2011, digital campaign, digital campaigns, digital+marketing, gregory pouy, gregory pouy 360 case study case studies multichan, important research, marketing, multichannel, RADIO DIGITAL SAM ZNIBER, RIU, social media, social media engagement, socialmedia, transmedia, viral, viral marketing, web
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At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.

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Dennis Clark – the producer of 102.7 KIIS FM Los Angeles morning show On Air with Ryan Secrest and consultant for leading morning shows around the world – has some deep insights on how to take your morning show to the next level. Download a PDF presentation here.