Blog Archives

How “Smartcuts” Can Transform Your Media Brand

How “Smartcuts” Can Transform Your Media Brand

Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you can put right to work: Lateral thinking, agility, leveraging platforms, 10X thinking, and more…. Shane Snow is the co-founder of Contently, the publishing platform for brands, journalists, and storytellers. Shane is a […]

Posted in 10x, Audio, brand, contently, Insights, interview, Interviews, lateral thinking, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, shane snow, smartcuts, trends, youtube

The Booming Business of Podcasting – PodcastOne’s Rob Greenlee

The Booming Business of Podcasting – PodcastOne’s Rob Greenlee

Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s Rob Greenlee in this spectacular conversation from hivio, the audio future festival. At about the halfway point, we’re joined by “Randall,” the hilarious YouTube icon famous for “badass” honey badger videos (Randall had a podcast […]

Posted in 2014, badass, business, hivio, honey badger, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcastone, radio, radio industry, ramsey-blog, randall, revenue, rob greenlee, trends

Tracy Johnson on What Makes Radio Talent Great

Tracy Johnson on What Makes Radio Talent Great

What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival. Tracy has a long and decorated career as a broadcast executive, specializing in […]

Posted in Audio, broadcasting, future, hivio, mark ramsey, mark ramsey media, Media, morning show, podcasting, radio, radio industry, ramsey-blog, talent, tracy johnson, trends

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar – past, present, and future? In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats. Emma got […]

Posted in 22 rules, Audio, broadcasting, emma coats, future, hivio, ideas, mark ramsey, mark ramsey media, Media, pixar, radio, radio industry, ramsey-blog, story, story-telling, trends

What Advertisers Want from Radio

What Advertisers Want from Radio

What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case, an “anti-agency” head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A’s from hivio 2014, the audio […]

Posted in 2014, Advertising, agency, Audio, broadcasting, buy, future, hivio, innovision, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, ric militi, trends

This is how Pandora has Changed Audio Advertising

This is how Pandora has Changed Audio Advertising

Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center of my conversation with Pandora VP Audio Sales Doug Sterne at the hivio audio future festival in San Diego in June, 2014. Among the questions Doug answers: What impact has online radio in […]

Posted in 2014, Advertising, agencies, broadcasting, Doug Sterne, future, hivio, Internet Radio, interview, mark ramsey, mark ramsey media, online radio, pandora, radio, radio industry, ramsey-blog, sales, trends

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You’re wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of “hits,” and – […]

Posted in 2014, Audio, brands, broadcasting, festival, future, go big, go home, hivio, mark ramsey, mark ramsey media, Media, pandora, presentation, radio, radio industry, ramsey-blog, Satellite Radio, star wars, terrestrial radio, trends

How to Measure NPR’s Success in a Digital Age

How to Measure NPR’s Success in a Digital Age

Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy mistake? So says would-be town crier Richard Harker. Harker’s basic point is right on: Broadcasters should direct some of their innovative attention towards content on traditional radio channels and not only experiment […]

Posted in AGOGO, digital, itunes, linear, mark ramsey, mark ramsey media, Media, news, npr, Public Radio, ramsey-blog, richard harker, stitcher, swell, transformation, trends

Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from traditional agencies buying traditional radio in traditional ways? “Yes.” At least, that’s the opinion of one radio industry analyst, whose solution is to double-down on traditional revenue and the ratings methodology which […]

Posted in Advertising, best buy, digital, Digital Strategy, dvd, future, Insights, itunes, mark ramsey, mark ramsey media, Media, monetization, napster, newspaper, over-the-air, radio, radio industry, Radio's Future, ramsey-blog, revenue, strategy, trends

The Internet Radio Revolution has Arrived

The Internet Radio Revolution has Arrived

Everybody wants to know what’s just over the horizon for radio. That’s why I talked with BIA/Kelsey’s Managing Director Rick Ducey about their new report, “The Internet Radio Revolution Has Arrived,” a fresh look at how platforms, services, audiences and advertisers are reinventing audio. (Lesson number one: Think “audio,” not “radio.”) “Radio has a strong […]

Posted in Advertising, Audio, bia/kelsey, Insights, Internet Radio, internet radio revolution, Interviews, mark ramsey, mark ramsey media, Media, online radio, pandora, radio, radio industry, Radio's Future, ramsey-blog, revenue, rick ducey, trends, xapp
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At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.

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