Blog Archives

No AM Radio? Automakers Should Listen To Their Customers

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Now I am as pro-technology as anyone you’ll find in the audio space, but the reason to be pro-technology is to be pro-consumer. Because any technology that doesn’t serve the interests and desires of consumers is a solution that, by definition, nobody wants. And the only thing worse than not being wanted is being UNwanted. So […]

Posted in am, am radio, auto, Automotive, bmw, car, consumers, ev, expectation, fm, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, tesla, trends, value, vehicle

Look out! The Attention Economy is Collapsing!

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Look out! The attention economy is collapsing! And… ABC Family Channel rebrands as “Freeform” – and who cares? It’s episode 35 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on yet another reference to the tired Oreo “dip in the dark” social media tactic, the mysterious connection […]

Posted in abc family channel, attention, collapsing, economy, episode 35, freeform, insider, mark ramsey, Media, Media Unplugged, podcasts, radio, radio industry, ramsey-blog, tom asacker, trends, unplugged

One Surprising Thing Radio Can Learn from Donald Trump

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I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not bother. There’s one, however, that you may find surprising. The Trump campaign has on file the name, phone number, address, and email of every one of the tens of thousands […]

Posted in big data, donald trump, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, politics, radio, radio industry, ramsey-blog, strategy, trends, trump

The End of Commercial Clutter on Radio?

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If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the powers-that-be in TV-land sense a turning point. Witness these words from Kevin Reilly, president of the TBS and TNT cable nets last week at the TCA winter press tour: We have overstuffed […]

Posted in Advertising, cable, clutter, commercials, fox, mark ramsey, mark ramsey media, Media, media village, radio, radio industry, Radio's Future, ramsey-blog, tbs, tca, television, tnt, trends, trutv, turner

What if Christmas Music on Radio Isn’t Popular After All?

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The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let’s go all in and market the heck out of it! But what if […]

Posted in Christmas, holiday, listeners, mall, mark ramsey, mark ramsey media, Media, merchant, music, nielsen, online radio, radio, ramsey-blog, ratings, trends

What YOUR Media Brand Can Learn from TheBlaze

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What lessons can any media brand – even any radio brand – learn from TheBlaze? TheBlaze is Glenn Beck’s innovative, genre-busting, hugely successful platform for news, information, and entertainment in TV, radio, and online. Since its launch, its digital operation has logged nearly six billion page views. In this conversation from hivio 2015, Mark Ramsey […]

Posted in 2015, Audio, blaze, glenn beck, hivio, interview, lessons, mark ramsey, mark ramsey media, Media, radio, ramsey-blog, scott baker, the blaze, theblaze, transmedia, trends

Forget about Share-of-Ear

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“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it means: We compare the time listened to radio with time devoted to other audio forms: Online radio, podcasting, mp3’s, whatever. The theory holds that any platform’s “share-of-ear” comes largely at the expense of […]

Posted in Audio, Audio Trends, consumers, ear, genre, listening, mark ramsey, mark ramsey media, Media, of, online radio, potential, radio, Radio's Future, ramsey-blog, research, share, share-of-ear, spotify, trends

The Future of Podcasting – PRX’s Jake Shapiro

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What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose mission is to deliver significant stories to millions of people. Since its launch in 2003 PRX has been a leader and innovator in public media. PRX programs include The Moth Radio Hour, […]

Posted in 2015, 99% invisible, fast company, future, hivio, jake shapiro, mark ramsey, Media, moth radio hour, podcast, podcasting, podcasts, prx, Public Radio, radio, radio industry, radiotopia, ramsey-blog, snap judgment, this american life, trends

The Future of Podcasting – PRX’s Jake Shapiro

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What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose mission is to deliver significant stories to millions of people. Since its launch in 2003 PRX has been a leader and innovator in public media. PRX programs include The Moth Radio Hour, […]

Posted in 2015, 99% invisible, fast company, future, hivio, jake shapiro, mark ramsey, Media, moth radio hour, podcast, podcasting, podcasts, prx, Public Radio, radio, radio industry, radiotopia, ramsey-blog, snap judgment, this american life, trends

5 Must-Hear Trends in Media and Marketing

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5 must-hear trends in media and marketing. Plus… CMO’s say the darnedest things! It’s episode 30 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio.   […]

Posted in 2015, Advertising, artisanal, authenticity, branding, com, darnedest things, fandango, jack myers, mark ramsey, marketing, Media, Media Unplugged, media village, orson welles, podcasts, ramsey-blog, rants, raves, tom asacker, trends, unplugged
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