Blog Archives

Lessons for Audio from Big Brands – Tom Asacker at hivio 2015

tomasackersmall

It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world. Tom cuts to the chase and […]

Posted in 2015, Audio, big, brands, business, consumers, hivio, lessons, mark ramsey, Media, presentation, radio, radio industry, ramsey-blog, tom asacker, trends

The Dawn of Audio UpFronts

The Dawn of Audio UpFronts

If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut their new shows and to impress and dazzle advertisers and media. On the digital side, we have the more recent NewFronts. Sponsored by the IAB, this event features 20 or […]

Posted in Advertising, freakonomics, iheartmedia, invisibilia, itunes, mark ramsey, mark ramsey media, Media, newfront, npr, platform, podcast, podcasting, podcasts, radio, radio industry, Radio's Future, radiolab, ramsey-blog, soundfront, this american life, trends, upfront, wait wait...don't tell me, wbez, wnyc

Future of Music Radio: Today’s Hits and Less Variety

Future of Music Radio: Today’s Hits and Less Variety

Have you noticed? There hasn’t been a significant new music radio format introduced in a decade. Sure, we’ve had Rhythm AC and Classic Hip Hop and perhaps other approaches that make nominal sense in a smattering of markets. But nothing big, nothing widespread, nothing popular across markets. Not since the so-called Adult Hits format. And that, you should remember, […]

Posted in adult hits, chr, classic hip hop, country, formats, humans, itunes radio, mark ramsey, mark ramsey media, Media, nielsen, oldies, pandora, ppm, radio, radio industry, Radio's Future, ramsey-blog, ratings, rhythm ac, spotify, trends, urban

Radio Revenue: You Get What You Ask For

Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42% if you exclude recent acquisitions. And Townsquare isn’t alone. Check out how CBS (the entire company, not just radio) is shedding its dependence on advertising: CBS, which in addition to the CBS […]

Posted in 40%, Advertising, cbs, mark ramsey, mark ramsey media, measurement, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, strategy, tom taylor, townsquare, trends

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by monetizing streams separately with their own spot inventory than by simulcasting those spots with the over-the-air brands. The study was conducted by Mark Ramsey Media by telephone in November and December, 2014 among […]

Posted in Advertising, Audio Trends, Internet Radio, mark ramsey, mark ramsey media, Media, monetization, radio, radio industry, ramsey-blog, research, revenue, simulcast, spots, streaming, survey, trends

Your New Auto Dashboard Debuts This Month

Your New Auto Dashboard Debuts This Month

In a preview of CES, The Hollywood Reporter cuts to the chase – the most fundamental reason why the technology of the car dashboard is bound to change no matter what the power players of the radio industry desire: Car buyers—particularly millennials—are no longer as susceptible to the [auto] industry’s traditional marketing tropes of styling, […]

Posted in 2015, android, android auto, apple, apple carplay, Audio, Audio Trends, auto, Automotive, carplay, ces, google, hollywood reporter, mark ramsey, mark ramsey media, Media, radio, radio industry, radio trends, Radio's Future, ramsey-blog, trends

What Many Broadcasters Still Don’t Understand

What Many Broadcasters Still Don’t Understand

When I read trade headlines like “who will lead Radio?” the implication is that there is this silo called “radio” which is independent from and not subject to the constraints of every other silo in the media space known by every other label. But radio really is a gift of attention by those who are interested […]

Posted in amazon, attention, competitor, connected car, dashboard, evernote, fractionalizing, mark ramsey, Media, om malik, pandora, phil libin, radio, radio industry, Radio's Future, ramsey-blog, trends

What Many Broadcasters Still Don’t Understand

What Many Broadcasters Still Don’t Understand

When I read trade headlines like “who will lead Radio?” the implication is that there is this silo called “radio” which is independent from and not subject to the constraints of every other silo in the media space known by every other label. But radio really is a gift of attention by those who are interested […]

Posted in amazon, attention, connected car, dashboard, evernote, fractionalizing, mark ramsey, Media, om malik, pandora, phil libin, radio, radio industry, Radio's Future, ramsey-blog, trends

When Radio Advertising Goes Wrong

When Radio Advertising Goes Wrong

Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an interview subject whose identity, content, and duration had nothing to do with what interested audiences and everything to do with what advertisers are paying for. Everybody was […]

Posted in Advertising, audience, beware, buy, content, listeners, mark ramsey, mark ramsey media, Media, native advertising, poor, radio, radio industry, ramsey-blog, sales, trends

Uh Oh: Radio’s Reach is Declining

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown […]

Posted in Audio, entertainment, information, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, reach, time spent listening, tom taylor, trends, tsl
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