Blog Archives

“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media business. Yesterday I published a transcript of Part 1 and the full video interview. Today, Part 2: Whereas the emphasis in the radio industry seems to be “let’s communicate the value of the Nielsen numbers, let’s make […]

Posted in 2017, Advertising, associates, audience, borrell, buyer, gordon borrell, local advertising, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, sales, trends

Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year,” the companies said. That means Fox TV will be airing six second spots across its platforms, including linear television. And don’t think that […]

Posted in Advertising, agencies, fox, hivio, mark ramsey, radio, radio industry, ramsey-blog, roy williams, sellers, short, spots, trends, tv, wizard of ads, youtube

Let’s Face It: Your Advertising Sucks

So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after. Meanwhile we are constantly reminded about clients pushing for lower rates or for tech-enabled solutions which risk commoditizing radio altogether. The solution? Well, remove ownership caps, of course. That way we can […]

Posted in Advertising, clients, droga5, mark ramsey, mark ramsey media, Media, problems, radio, radio industry, Radio's Future, ramsey-blog, trends

Media Unplugged: 10 Media Trends You Need to Know

10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics and more. It’s episode 60 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button […]

Posted in branding, lies, mark ramsey, Media, Media Unplugged, podcasting, podcasts, radio, radio industry, ramsey-blog, tom asacker, trends, unplugged

Non-Commercial Christian Radio Had Better Worry About This

I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these amazing and passionate folks, I have discovered something unsettling – a trend that, I believe, should concern them a great deal. Here’s what I hear: Over time, the magnitude of giving is […]

Posted in ccm, christian, Christian Radio, fm, fundraising, giving, kickstarter, mark ramsey, mark ramsey media, Media, non-com, non-commercial, radio, radio industry, ramsey-blog, trends

Younger Audiences Hate Ads Even More Than You Do

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It is about to get a lot worse. The study spanned 39 countries and 23,907 interviews, including populations representing Gen X (35–49), Gen Y (20–34) and Gen Z (16–19). According to the report: It’s particularly […]

Posted in Advertising, Audio, digital, gen x, gen y, gen z, kantar millward brown, mark ramsey, mark ramsey media, Media, preferences, radio, ramsey-blog, research, Teens, trends

Here’s How Radio Gets MORE Important In Cars

I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and Android Auto. I have also written a lot about what happens to radio when cars drive themselves (hint: It gets ugly). But there’s another force out there and it’s a force in […]

Posted in alexa, amazon, android auto, apple carplay, Audio, car, ces, ford, future, in-car, listening, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, radio, Radio's Future, ramsey-blog, sync, technology, trends

Long-Term Trends in Radio Listening Revealed

One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that while a huge majority of Americans still listen to the radio the amount of time spent listening continues to decline. Or does it? Well, it depends on how you measure it. […]

Posted in diary, down, eCBET, joanne church, mark ramsey, mark ramsey media, Media, meter, nielsen, ppm, pumm, pur, radio, radio research consortium, Radio's Future, ramsey-blog, ratings, report, research, rrc, trends, voltair

Facebook Live Audio – So What?

Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called “Live Audio.” “Should you be worried?” asks Radio Ink (which should be in a position to answer that question rather than ask it). First, let’s acknowledge the utter inevitability of this announcement. Facebook’s job […]

Posted in Advertising, facebook, future, impact, live audio, mark ramsey, mark ramsey media, Media, Moble Audio, podcast, podcasts, radio, radio industry, Radio's Future, ramsey-blog, revenue, trends

The Biggest Problem with Podcasting is…

Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That’s followed by this spin on trends: “That is up from 17% in 2015. Monthly podcast listenership has increased 75% since […]

Posted in growth, hbo, hits, mark ramsey, mark ramsey media, Media, need, netflix, podcast, podcasting, podcasts, problem, radio, radio industry, ramsey-blog, trends
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