Blog Archives

The Internet Radio Revolution has Arrived

The Internet Radio Revolution has Arrived

Everybody wants to know what’s just over the horizon for radio. That’s why I talked with BIA/Kelsey’s Managing Director Rick Ducey about their new report, “The Internet Radio Revolution Has Arrived,” a fresh look at how platforms, services, audiences and advertisers are reinventing audio. (Lesson number one: Think “audio,” not “radio.”) “Radio has a strong […]

Posted in Advertising, Audio, bia/kelsey, Insights, Internet Radio, internet radio revolution, Interviews, mark ramsey, mark ramsey media, Media, online radio, pandora, radio, radio industry, Radio's Future, ramsey-blog, revenue, rick ducey, trends, xapp

This is Research Steve Jobs Never Would Have Used

This is Research Steve Jobs Never Would Have Used

I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn’t hire me. Of course, some would say he made the right decision there. Kassof just released a piece of research which aims to prove not only that radio is primarily “local” […]

Posted in Audio Trends, droids, katy perry, local, mark kassof, mark ramsey, Media, national, radio, radio industry, Radio's Future, ramsey-blog, research, steve jobs, trends

What Radio’s Changing Audience Demos Means for You

What Radio’s Changing Audience Demos Means for You

As you consider your target audience, don’t forget that target keeps moving. And it has profound implications for radio. Check out this chart from Business Insider via WSJ: This chart shows the changes in US demographics (age only) over the past six years. What you’re looking at is a slight decline in the overall number […]

Posted in 16 to 24, 25 to 54, 55+, Audio Trends, baby boom, business insider, change, demographics, Insights, listeners, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, trends, young, youth

Radio’s Misplaced Obsession on “Local”

Radio’s Misplaced Obsession on “Local”

Not a week goes by that some broadcaster doesn’t bemoan radio’s unfortunate “nationalization” and the urgent need for radio brands to get back to what they are presumed to do best: Be local. This is a mistake. But where does this obsession with “local” come from? It’s not from the FCC license, which requires that […]

Posted in amon 'n' andy, beatles, Bing Crosby, digital natives, ed sullivan, Fred Allen, future, George Burns, golden age, Jack Benny, kdka, khj, local, mark ramsey, mark ramsey media, nationalization, radio, radio industry, Radio's Future, ramsey-blog, scopes monkey trial, trends, tv, Walter Winchell, wgn, wmaq

The Future of Radio In a Nutshell

The Future of Radio In a Nutshell

Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video. It’s the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week. We cover a TON of ground […]

Posted in central, future, geek news, hivio, Insights, Internet Radio, interview, Interviews, mark ramsey, mark ramsey media, Media, new media show, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, rob greenlee, todd cochrane, trends, video

Apple and Google Want the Car Dashboard – Now

Apple and Google Want the Car Dashboard – Now

Dear Radio Listeners: Apple and Google want you! Even (and perhaps especially) when you’re in your car. Here’s a video showing some of the navigation functionality of the “coming soon” iOS upgrade: But don’t imagine that the functions will be limited to maps and directions. From 9to5Mac: iOS in the Car is a feature that […]

Posted in android, apple, Audio, dash, dashboard, google, in-car, Insights, iOS, mark ramsey, mark ramsey media, Media, Moble Audio, radio, radio industry, ramsey-blog, technology, trends

And Radio’s Best Chance for the Future is…

And Radio’s Best Chance for the Future is…

If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It’s a heavily researched and highly readable book by Harvard professor Anita Elberse. I talked with Anita to test […]

Posted in am, amazon, anita elberse, big bets, blockbusters, espn, future, harvard, hits, Insights, Interviews, itunes, label, long tail, mark ramsey, mark ramsey media, maroon 5, Media, netflix, nfl, octone, radio, radio industry, Radio's Future, ramsey-blog, risk, small bets, sports, trends

Hulu and the Star-Making Future of Radio

Hulu and the Star-Making Future of Radio

I have glimpsed the future of radio and it is Hulu. Let me explain. Once upon a time, Hulu was that slick online platform that provided a quality viewing experience for gobs of top quality, professionally produced TV content, including a deep archive of favorite shows from days gone by. Well it’s still that, of […]

Posted in brian stelter, charlotte koh, cnn, hulu, Insights, mark ramsey, mark ramsey media, Media, original, radio, radio industry, Radio's Future, ramsey-blog, reliable sources, trends

Predictions for Radio in 2014

Predictions for Radio in 2014

Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car – friend or foe? Both – and neither. The connected car doesn’t care about you, radio. It cares only about the consumers on the buying end of the auto transaction and, […]

Posted in 2014, Advertising, connected car, Insights, mark ramsey, mark ramsey media, Media, online radio, predictions, radio, radio industry, Radio's Future, ramsey-blog, tom taylor, trends

Is News/Talk Really the Top Audio Format of 2013?

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really? First, recognize that the ranker is based on Persons 6+. Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come […]

Posted in #1, 2013, format, information, Insights, mark ramsey, mark ramsey media, Media, news, news/talk, nielsen, number one, Public Radio, radio, radio industry, ramsey-blog, trends
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