The rule most broadcasters use in framing their mobile app (if they’re wise enough to have one) is: Does this app offer up a stream of the station? Does it throw in some podcasts and some blogs and even some social media feeds? All of that’s fine – as far as it goes. But does [...]
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A few days ago ABC announced that they would begin live streaming content in two major markets with more to follow on a new app called WatchABC. NPR reports: ABC and other networks have long allowed you to watch their prime-time shows online after they air on TV, but ABC is the first broadcast over-the-air [...]
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So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and the consumers who expect something relevant there? Or simulcasting the same spots you run on-air online? Well we can argue about which is better from a strategic standpoint (I certainly have made [...]
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Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That means Asian Americans fall into the vast category called “other,” a category without sub-categories and the sample goals those sub-categories might deserve. In any given market there is no way to know whether Arbitron is properly [...]
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Maybe it’s time to stop asking Pandora how they feel about Apple’s pending entry into the streaming radio marketplace and start asking Spotify the same question. So argues GigaOm in this piece. And just-released data from the NPD Group tell the tale: One third (38 percent) of U.S. consumers surveyed reported that it is still [...]
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Want to know what’s ahead for your radio brand in just five minutes? Then this video is for you: Please upgrade your browser Prefer audio? Try this: Download mp3 (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content [...]
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When we talk about online radio, it’s easy to view that as a trivial component in the average station’s strategy because, for any given station, the number of folks listening to that station’s stream is, while growing, comparatively small. But that’s viewing the world through the broadcaster’s microscope. What does it look like through the [...]
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A sentence from Seth Godin’s terrific new book The Icarus Deception: How High Will You Fly? captured my attention: “We don’t need more stuff, we need more humanity.” “Stuff” is abundant, but “humanity” seems to be scarce. Consider the great radio stations you know. Are any of them heavy on “stuff” and light on “humanity”? [...]
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He stops traffic. Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our 145-pound Newfoundland. And he teaches the lesson of attention. Attention is scarce always – never more than today. Bright and shiny objects abound, many of which substitute for the same or [...]
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Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new book called Good to Great to Gone: The 60 Year Rise and Fall of Circuit City, a memoir of the lessons he learned from the failure of Circuit City that can apply [...]
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Dennis Clark – the producer of 102.7 KIIS FM Los Angeles morning show On Air with Ryan Secrest and consultant for leading morning shows around the world – has some deep insights on how to take your morning show to the next level. Download a PDF presentation here.
