Blog Archives

When Radio Advertising Goes Wrong

When Radio Advertising Goes Wrong

Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an interview subject whose identity, content, and duration had nothing to do with what interested audiences and everything to do with what advertisers are paying for. Everybody was […]

Posted in Advertising, audience, beware, buy, content, listeners, mark ramsey, mark ramsey media, Media, native advertising, poor, radio, radio industry, ramsey-blog, sales, trends

Uh Oh: Radio’s Reach is Declining

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown […]

Posted in Audio, entertainment, information, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, reach, time spent listening, tom taylor, trends, tsl

Would Today’s Youth Miss Radio if it Went Away?

Would Today’s Youth Miss Radio if it Went Away?

In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted an Ofcom study contrasting the responses of persons 16-24 to folks 75 and over. The question? “What media would you miss the most?” And here’s the chart: BI writes: People between the ages of 16 and […]

Posted in business insider, computer, Digital Strategy, mark ramsey, mark ramsey media, Media, millennials, miss, radio, radio industry, Radio's Future, ramsey-blog, research, smartphone, streaming, trends, tv

3 Lessons Radio can Learn from Netflix

3 Lessons Radio can Learn from Netflix

On the surface there are a zillion differences between radio brands and Netflix. One is local, while the other is national, even international. One is free (for the most part) while the other is by subscription. One is audio and the other is video. And so on. But the similarities are more important than the […]

Posted in am, Audio Trends, Digital Strategy, earwolf, fm, future, house of cards, lessons, marco polo, mark ramsey, mark ramsey media, Media, nerdists, netflix, orange is the new black, podcastone, radio, radio industry, Radio's Future, ramsey-blog, smodcast, trends

What Happens When Ariana Grande Conquers America?

What Happens When Ariana Grande Conquers America?

One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While all the big streaming platforms mine data in this way, Spotify is making at least some of that analysis public, and it’s fascinating. It’s all at Spotify’s Insights blog, and you […]

Posted in advertisers, ariana grande, business model, digital, drake, ed sheeran, iggy azalea, Insights, Internet Radio, lana del rey, lorde, mark ramsey, mark ramsey media, maroon 5, Media, online, radio, radio industry, Radio's Future, ramsey-blog, smart, spotify, spotify insights, streaming, trends

Will Half of Terrestrial Radio Stations Disappear?

borrellradioprediction

A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio broadcasters than Prediction No. 4: The prediction: Car-dashboard options diminish AM/FM radio listening. Half the terrestrial stations disappear. Only those with strongest and most valuable audiences remain. Smartphones become radios. […]

Posted in borrell, diminish, gordon borrell, mark ramsey, mark ramsey media, Media, predictions, radio, radio industry, Radio's Future, ramsey-blog, research, shrink, social media, trends

What Radio Needs to Know About Millennials

What Radio Needs to Know About Millennials

If you were born in the 80′s or 90′s, you’re in your late teens to early 30′s today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don’t know a lot about you – only what Nielsen tells them – […]

Posted in Audio, christian, generation me, Insights, Interviews, jean twenge, mark ramsey, mark ramsey media dvr, Media, millennials, news/talk, nielsen, ppm, radio, radio industry, ramsey-blog, trends, youth

Surprise! Connected Car Users are Old and Rich!

Surprise! Connected Car Users are Old and Rich!

Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually, this was their intention this time. It was a study of 5,985 respondents 18+ years old who either use or are extremely, very, or somewhat interested in at least one of the three connected life […]

Posted in Audio, connected car, demographics, income, intention, mark ramsey, mark ramsey media, Media, nielsen, pandora, purchase, radio, radio industry, ramsey-blog, research, siriusxm, trends, volvo

The Future of Radio – According to Teens

The Future of Radio – According to Teens

A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the questions asked teens what percentage of their time was spent listening to music in the following categories: mp3′s, Pandora, local radio, other streaming radio (e.g., Spotify, Songza, etc.), CD’s, or SiriusXM. The result: […]

Posted in fall 2014, listening, mark ramsey, mark ramsey media, Media, music, online radio, pandora, piper jaffray, radio, radio industry, ramsey-blog, siriusxm, songza, spotify, streaming, teenagers, Teens, trends

If CNN’s Ratings “Don’t Matter,” Why Do Yours?

If CNN’s Ratings “Don’t Matter,” Why Do Yours?

The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How will he turn the cable news ratings situation around? Well it turns out that’s asking the wrong question. In fact, CNN’s response has been to add specialty shows which are decidedly not […]

Posted in Advertising, anthony bourdain, attention, business model, cnn, digital, jeff bewkes, mark ramsey, mark ramsey media, Media, Media Unplugged, mike rowe, mobile, Radio's Future, ramsey-blog, ratings, revenue, sharon waxman, the grill, the wrap, tom asacker, trends
CONTACT

Radio Intelligence | Phone: +46 8 21 22 10
E-mail: peter@radiointelligence.com
RECENT POSTS
CALENDAR
June 4: Hivio, San Diego.
September 10-12: NAB Radio Show, Indianapolis.
February 13, 2015: UNESCO World Radio Day.
March 15-17, 2015: Radiodays Europe 2015, Milan.
April 11-16, 2015: NAB Show, Las Vegas.
VIDEOS

At the Radio Intelligence seminar during Radiodays Europe 2011, Z100′s PD Sharon Dastur revealed the changes in the station’s marketing and imaging tactics following Arbitron’s move to PPM.

PRESENTATIONS

Dennis Clark – the producer of 102.7 KIIS FM Los Angeles morning show On Air with Ryan Secrest and consultant for leading morning shows around the world – has some deep insights on how to take your morning show to the next level. Download a PDF presentation here.