Blog Archives

What Radio’s Changing Audience Demos Means for You

What Radio’s Changing Audience Demos Means for You

As you consider your target audience, don’t forget that target keeps moving. And it has profound implications for radio. Check out this chart from Business Insider via WSJ: This chart shows the changes in US demographics (age only) over the past six years. What you’re looking at is a slight decline in the overall number […]

Posted in 16 to 24, 25 to 54, 55+, Audio Trends, baby boom, business insider, change, demographics, Insights, listeners, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, trends, young, youth

Radio’s Misplaced Obsession on “Local”

Radio’s Misplaced Obsession on “Local”

Not a week goes by that some broadcaster doesn’t bemoan radio’s unfortunate “nationalization” and the urgent need for radio brands to get back to what they are presumed to do best: Be local. This is a mistake. But where does this obsession with “local” come from? It’s not from the FCC license, which requires that […]

Posted in amon 'n' andy, beatles, Bing Crosby, digital natives, ed sullivan, Fred Allen, future, George Burns, golden age, Jack Benny, kdka, khj, local, mark ramsey, mark ramsey media, nationalization, radio, radio industry, Radio's Future, ramsey-blog, scopes monkey trial, trends, tv, Walter Winchell, wgn, wmaq

The Future of Radio In a Nutshell

The Future of Radio In a Nutshell

Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video. It’s the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week. We cover a TON of ground […]

Posted in central, future, geek news, hivio, Insights, Internet Radio, interview, Interviews, mark ramsey, mark ramsey media, Media, new media show, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, rob greenlee, todd cochrane, trends, video

Apple and Google Want the Car Dashboard – Now

Apple and Google Want the Car Dashboard – Now

Dear Radio Listeners: Apple and Google want you! Even (and perhaps especially) when you’re in your car. Here’s a video showing some of the navigation functionality of the “coming soon” iOS upgrade: But don’t imagine that the functions will be limited to maps and directions. From 9to5Mac: iOS in the Car is a feature that […]

Posted in android, apple, Audio, dash, dashboard, google, in-car, Insights, iOS, mark ramsey, mark ramsey media, Media, Moble Audio, radio, radio industry, ramsey-blog, technology, trends

And Radio’s Best Chance for the Future is…

And Radio’s Best Chance for the Future is…

If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It’s a heavily researched and highly readable book by Harvard professor Anita Elberse. I talked with Anita to test […]

Posted in am, amazon, anita elberse, big bets, blockbusters, espn, future, harvard, hits, Insights, Interviews, itunes, label, long tail, mark ramsey, mark ramsey media, maroon 5, Media, netflix, nfl, octone, radio, radio industry, Radio's Future, ramsey-blog, risk, small bets, sports, trends

Hulu and the Star-Making Future of Radio

Hulu and the Star-Making Future of Radio

I have glimpsed the future of radio and it is Hulu. Let me explain. Once upon a time, Hulu was that slick online platform that provided a quality viewing experience for gobs of top quality, professionally produced TV content, including a deep archive of favorite shows from days gone by. Well it’s still that, of […]

Posted in brian stelter, charlotte koh, cnn, hulu, Insights, mark ramsey, mark ramsey media, Media, original, radio, radio industry, Radio's Future, ramsey-blog, reliable sources, trends

Predictions for Radio in 2014

Predictions for Radio in 2014

Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car – friend or foe? Both – and neither. The connected car doesn’t care about you, radio. It cares only about the consumers on the buying end of the auto transaction and, […]

Posted in 2014, Advertising, connected car, Insights, mark ramsey, mark ramsey media, Media, online radio, predictions, radio, radio industry, Radio's Future, ramsey-blog, tom taylor, trends

Is News/Talk Really the Top Audio Format of 2013?

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really? First, recognize that the ranker is based on Persons 6+. Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come […]

Posted in #1, 2013, format, information, Insights, mark ramsey, mark ramsey media, Media, news, news/talk, nielsen, number one, Public Radio, radio, radio industry, ramsey-blog, trends

Radio Does Not “Heart” Twitter

Radio Does Not “Heart” Twitter

I just read a fascinating report on Radio’s relationship to Twitter in the U.S. and the results will startle and unsettle you. You can download the full report here. It’s from Brandwatch, a social media analytics company. Here’s a summary of some of the key bullet points from the study which sampled 20 radio stations from […]

Posted in analysis, analytics, best practices, brandwatch, Insights, mark ramsey, Media, radio, radio industry, ramsey-blog, report, trends, tv, Twitter, UK, US

What’s the Future of Radio in the Connected Car?

What’s the Future of Radio in the Connected Car?

What does the crystal ball predict about the future of the so-called “connected car” and radio’s place in it? That was the purpose of my conversation with Toby Trevarthen, VP Monetization for Aha by Harman, a key provider of platforms and apps to automakers and the “connected” car. Here are two of the key questions I discussed […]

Posted in aha, Audio Trends, Automotive, connected car, dash, harman, Internet Radio, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, online radio, radio, radio industry, ramsey-blog, streaming, toby trevarthen, trends, tunein
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