Blog Archives

Is NPR’s Future All Used Up?

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Is NPR’s future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference […]

Posted in app, buzzfeed, conference, death, dominos, donald trump, Facebook live, future, hillary clinton, lessons, mark ramsey, marketing, Media, Media Unplugged, nor, pizza, podcasts, prince, ramsey-blog, social media, tom asacker, trends, unplugged

If Radio Wants to Matter in the Cars of the Future…

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Remember when buying a new car meant more than buying an entertainment system that also happened to contain wheels? In other words, remember when you bought the car, not the entertainment system? No longer. Watch this TV spot for the new Kia Optima. It compares the entertainment system “in most mid-size sedans” to a Rubiks Cube. […]

Posted in android auto, apple, Automotive, carplay, connected car, future, kia, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, optima, radio, radio industry, ramsey-blog, trends

Radio’s Advertising Spending Forecast – 2015 – 2020

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There’s a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and other media from 2015 to 2020 (you can download your own copy here). To summarize: Terrestrial radio (non-digital advertising only) is expected to be essentially flat with 0.6% growth annually. Digital advertising revenue is […]

Posted in 2015, 2020, Advertising, digital, jack myers, mark ramsey, mark ramsey media, Media, non-digital, online radio, podcasting, radio, radio industry, Radio's Future, ramsey-blog, spending, streaming, terrestrial, trends

Audio is a Feature, Not an Industry

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So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors as Bankruptcy Looms. What does it mean when the next headline is about Cumulus, and this quotation: “Q4 and 2015 results dismal as radio’s decline shows no signs of stabilization.” What does it mean when CBS announces their […]

Posted in apple, apple music, Audio, cbs, cumulus, debt, feature, future, iheartmedia, industry, mark ramsey, Media, online radio, pandora, radio, radio industry, Radio's Future, ramsey-blog, rdio, spotify, startup, streaming, trends

It’s Time For Rush Limbaugh To Go

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Rush Limbaugh’s contract is up and it’s decision time – not only for Rush but for the industry which awakens to a 2016 where, for better or worse, Rush is the most famous name in radio. And it’s time for Rush Limbaugh to go. Now this is nothing personal. Rush has had an amazing symbiotic […]

Posted in am radio, contract, facebook, future, hivio, iphone, mark ramsey, mark ramsey media, Media, radio, Radio's Future, ramsey-blog, red seat ventures, renewal, rush limgaugh, Satellite Radio, trends, Twitter, youtube

Radio: The BBC Is Trying to Tell You Something

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The BBC will reportedly abolish its radio and television divisions. BBC-produced radio and TV will still exist, of course, but they will be reorganized to reflect changes in audience behavior and in media definitions that I and others have been articulating for years. From Tubefilter: [BBC] director-general, Lord Tony Hall, believes an organizational overhaul is necessary […]

Posted in 2016, am, Audio Trends, bbc, disrupt, entertain, fm, hivio, inform, mark ramsey, mark ramsey media, Media, online radio, ramsey-blog, trends

What Making Radio Interactive Really Means

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Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for kids that will set their imaginations free: Users upload design files via Mattel’s proprietary Design App, which works on Android or iOS devices, and can print parts to be assembled into toys. Terry Wohlers, founder […]

Posted in anchor.fm, Christmas, Digital Strategy, interactive, listeners, mark ramsey, mark ramsey media, mattel, Media, nike, personal expression, positive impact, radio, radio industry, Radio's Future, ramsey-blog, rising quality, trend-driven innovation, trends

No AM Radio? Automakers Should Listen To Their Customers

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Now I am as pro-technology as anyone you’ll find in the audio space, but the reason to be pro-technology is to be pro-consumer. Because any technology that doesn’t serve the interests and desires of consumers is a solution that, by definition, nobody wants. And the only thing worse than not being wanted is being UNwanted. So […]

Posted in am, am radio, auto, Automotive, bmw, car, consumers, ev, expectation, fm, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, tesla, trends, value, vehicle

Look out! The Attention Economy is Collapsing!

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Look out! The attention economy is collapsing! And… ABC Family Channel rebrands as “Freeform” – and who cares? It’s episode 35 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on yet another reference to the tired Oreo “dip in the dark” social media tactic, the mysterious connection […]

Posted in abc family channel, attention, collapsing, economy, episode 35, freeform, insider, mark ramsey, Media, Media Unplugged, podcasts, radio, radio industry, ramsey-blog, tom asacker, trends, unplugged

One Surprising Thing Radio Can Learn from Donald Trump

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I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not bother. There’s one, however, that you may find surprising. The Trump campaign has on file the name, phone number, address, and email of every one of the tens of thousands […]

Posted in big data, donald trump, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, politics, radio, radio industry, ramsey-blog, strategy, trends, trump
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