Blog Archives

Younger Audiences Hate Ads Even More Than You Do

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It is about to get a lot worse. The study spanned 39 countries and 23,907 interviews, including populations representing Gen X (35–49), Gen Y (20–34) and Gen Z (16–19). According to the report: It’s particularly […]

Posted in Advertising, Audio, digital, gen x, gen y, gen z, kantar millward brown, mark ramsey, mark ramsey media, Media, preferences, radio, ramsey-blog, research, Teens, trends

Here’s How Radio Gets MORE Important In Cars

I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and Android Auto. I have also written a lot about what happens to radio when cars drive themselves (hint: It gets ugly). But there’s another force out there and it’s a force in […]

Posted in alexa, amazon, android auto, apple carplay, Audio, car, ces, ford, future, in-car, listening, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, radio, Radio's Future, ramsey-blog, sync, technology, trends

Long-Term Trends in Radio Listening Revealed

One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that while a huge majority of Americans still listen to the radio the amount of time spent listening continues to decline. Or does it? Well, it depends on how you measure it. […]

Posted in diary, down, eCBET, joanne church, mark ramsey, mark ramsey media, Media, meter, nielsen, ppm, pumm, pur, radio, radio research consortium, Radio's Future, ramsey-blog, ratings, report, research, rrc, trends, voltair

Facebook Live Audio – So What?

Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called “Live Audio.” “Should you be worried?” asks Radio Ink (which should be in a position to answer that question rather than ask it). First, let’s acknowledge the utter inevitability of this announcement. Facebook’s job […]

Posted in Advertising, facebook, future, impact, live audio, mark ramsey, mark ramsey media, Media, Moble Audio, podcast, podcasts, radio, radio industry, Radio's Future, ramsey-blog, revenue, trends

The Biggest Problem with Podcasting is…

Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That’s followed by this spin on trends: “That is up from 17% in 2015. Monthly podcast listenership has increased 75% since […]

Posted in growth, hbo, hits, mark ramsey, mark ramsey media, Media, need, netflix, podcast, podcasting, podcasts, problem, radio, radio industry, ramsey-blog, trends

And the Future of Radio is…

I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of radio” – listeners don’t. Indifference to what listeners really care about is why Clear Channel didn’t acquire Pandora when it was bargain-priced. It’s why there are many podcasts that sound like radio […]

Posted in anya grundman, commercial radio, Digital Strategy, future, hivio, mark ramsey, mark ramsey media, Media, npr, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, roger lamay, trends, wxpn

Now Any Car Is An Android Auto

The evolution of the car dashboard: It’s all some folks in radio want to talk about. Understandably, since such a large fraction of radio listening happens while driving. But isn’t it just the nature of disruption to change the conversation all at once? And that’s what happened today with the news that consumers wanting Android Auto […]

Posted in android auto, apple, apple carplay, Automotive, carplay, google, mark ramsey, mark ramsey media, Media, mobile, mobile phone, Moble Audio, radio, radio industry, Radio's Future, ramsey-blog, trends

Radio: There Will Be No More New Music Formats

If you’re waiting for a new music format – a knight in shining armor – to save your flagging ratings, then you will be waiting for the rest of your professional career. Because there never will be one ever again. What’s the next big new format? Radio has been asking that question forever. Most recently, […]

Posted in boom, chr, classic hip hop, country, everything that rocks, formats, future, inside radio, jack, mark ramsey, mark ramsey media, mashup, Media, new, nielsen, oldies, pandora, pop, radio, radio industry, Radio's Future, ramsey-blog, rhythm chr, rock, spotify, trends, urban, variety hits, youtube

The End of Advertising?

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co. reported revenues down almost 9%. And remember, those declines take into account any growth in digital. But this note from MediaPost is particularly telling: It’s worth noting that [circulation] revenues […]

Posted in Advertising, broadcasting, disney, end, facebook, gannett, google, mark ramsey, mark ramsey media, marketing, Media, new york times, newspaper, radio, radio industry, ramsey-blog, television, trends

The Podcasting Ad Space is Going to Explode

Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners. Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting’s […]

Posted in 2016, acast, Advertising, future, hivio, mark ramsey, mark ramsey media, Media, podcasting, podcasts, ramsey-blog, sarah van mosel, trends, trends ecosystem
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