Blog Archives

The Biggest Problem with Podcasting is…

Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That’s followed by this spin on trends: “That is up from 17% in 2015. Monthly podcast listenership has increased 75% since […]

Posted in growth, hbo, hits, mark ramsey, mark ramsey media, Media, need, netflix, podcast, podcasting, podcasts, problem, radio, radio industry, ramsey-blog, trends

And the Future of Radio is…

I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of radio” – listeners don’t. Indifference to what listeners really care about is why Clear Channel didn’t acquire Pandora when it was bargain-priced. It’s why there are many podcasts that sound like radio […]

Posted in anya grundman, commercial radio, Digital Strategy, future, hivio, mark ramsey, mark ramsey media, Media, npr, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, roger lamay, trends, wxpn

Now Any Car Is An Android Auto

The evolution of the car dashboard: It’s all some folks in radio want to talk about. Understandably, since such a large fraction of radio listening happens while driving. But isn’t it just the nature of disruption to change the conversation all at once? And that’s what happened today with the news that consumers wanting Android Auto […]

Posted in android auto, apple, apple carplay, Automotive, carplay, google, mark ramsey, mark ramsey media, Media, mobile, mobile phone, Moble Audio, radio, radio industry, Radio's Future, ramsey-blog, trends

Radio: There Will Be No More New Music Formats

If you’re waiting for a new music format – a knight in shining armor – to save your flagging ratings, then you will be waiting for the rest of your professional career. Because there never will be one ever again. What’s the next big new format? Radio has been asking that question forever. Most recently, […]

Posted in boom, chr, classic hip hop, country, everything that rocks, formats, future, inside radio, jack, mark ramsey, mark ramsey media, mashup, Media, new, nielsen, oldies, pandora, pop, radio, radio industry, Radio's Future, ramsey-blog, rhythm chr, rock, spotify, trends, urban, variety hits, youtube

The End of Advertising?

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co. reported revenues down almost 9%. And remember, those declines take into account any growth in digital. But this note from MediaPost is particularly telling: It’s worth noting that [circulation] revenues […]

Posted in Advertising, broadcasting, disney, end, facebook, gannett, google, mark ramsey, mark ramsey media, marketing, Media, new york times, newspaper, radio, radio industry, ramsey-blog, television, trends

The Podcasting Ad Space is Going to Explode

Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners. Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting’s […]

Posted in 2016, acast, Advertising, future, hivio, mark ramsey, mark ramsey media, Media, podcasting, podcasts, ramsey-blog, sarah van mosel, trends, trends ecosystem

The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting

How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of audio in the first place? Peter Kafka is a great person to ask. Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter […]

Posted in 2016, digital, facebook, hivio, homebrew, mark ramsey, mark ramsey media, Media, online radio, peter kafka, podcasting, radio, Radio's Future, ramsey-blog, re/code, snapchat, technology, trends, Twitter

How Millennials Use Radio, Online Radio, and Podcasting

Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms fit into their fast-changing lives? We recruited a special panel of Millennials at hivio 2016 so you could hear from 20-somethings themselves, and some of what attendees heard was shocking. When asked if anyone has […]

Posted in 2016, Advertising, Audio, commercials, future, hivio, mark ramsey, Media, millennials, online radio, podcasting, radio, Radio's Future, ramsey-blog, trends

Inside the Biggest Trends in Digital Advertising

Inside the biggest trends in digital advertising. And… Tribune Publishing is now “tronc.” No, really! It’s episode 43 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pants that can notify you if your zipper, um, needs tending, lyft’s inventive and clever new video campaign with Shaquille […]

Posted in Advertising, ceo, digital, jeff schmidt, lyft, mark ramsey, mary meeker, Media, Media Unplugged, noti-fly, podcasts, pre-roll, ramsey-blog, shaquille o'neal, tom asacker, trends, tribune publishing, unplugged, youtube, zipper

Is NPR’s Future All Used Up?

Is NPR’s future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference […]

Posted in app, buzzfeed, conference, death, dominos, donald trump, Facebook live, future, hillary clinton, lessons, mark ramsey, marketing, Media, Media Unplugged, nor, pizza, podcasts, prince, ramsey-blog, social media, tom asacker, trends, unplugged
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