Blog Archives

What Radio Needs to Know About Millennials

What Radio Needs to Know About Millennials

If you were born in the 80′s or 90′s, you’re in your late teens to early 30′s today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don’t know a lot about you – only what Nielsen tells them – […]

Posted in Audio, christian, generation me, Insights, Interviews, jean twenge, mark ramsey, mark ramsey media dvr, Media, millennials, news/talk, nielsen, ppm, radio, radio industry, ramsey-blog, trends, youth

Surprise! Connected Car Users are Old and Rich!

Surprise! Connected Car Users are Old and Rich!

Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually, this was their intention this time. It was a study of 5,985 respondents 18+ years old who either use or are extremely, very, or somewhat interested in at least one of the three connected life […]

Posted in Audio, connected car, demographics, income, intention, mark ramsey, mark ramsey media, Media, nielsen, pandora, purchase, radio, radio industry, ramsey-blog, research, siriusxm, trends, volvo

The Future of Radio – According to Teens

The Future of Radio – According to Teens

A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the questions asked teens what percentage of their time was spent listening to music in the following categories: mp3′s, Pandora, local radio, other streaming radio (e.g., Spotify, Songza, etc.), CD’s, or SiriusXM. The result: […]

Posted in fall 2014, listening, mark ramsey, mark ramsey media, Media, music, online radio, pandora, piper jaffray, radio, radio industry, ramsey-blog, siriusxm, songza, spotify, streaming, teenagers, Teens, trends

If CNN’s Ratings “Don’t Matter,” Why Do Yours?

If CNN’s Ratings “Don’t Matter,” Why Do Yours?

The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How will he turn the cable news ratings situation around? Well it turns out that’s asking the wrong question. In fact, CNN’s response has been to add specialty shows which are decidedly not […]

Posted in Advertising, anthony bourdain, attention, business model, cnn, digital, jeff bewkes, mark ramsey, mark ramsey media, Media, Media Unplugged, mike rowe, mobile, Radio's Future, ramsey-blog, ratings, revenue, sharon waxman, the grill, the wrap, tom asacker, trends

How “Smartcuts” Can Transform Your Media Brand

How “Smartcuts” Can Transform Your Media Brand

Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you can put right to work: Lateral thinking, agility, leveraging platforms, 10X thinking, and more…. Shane Snow is the co-founder of Contently, the publishing platform for brands, journalists, and storytellers. Shane is a […]

Posted in 10x, Audio, brand, contently, Insights, interview, Interviews, lateral thinking, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, shane snow, smartcuts, trends, youtube

The Booming Business of Podcasting – PodcastOne’s Rob Greenlee

The Booming Business of Podcasting – PodcastOne’s Rob Greenlee

Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s Rob Greenlee in this spectacular conversation from hivio, the audio future festival. At about the halfway point, we’re joined by “Randall,” the hilarious YouTube icon famous for “badass” honey badger videos (Randall had a podcast […]

Posted in 2014, badass, business, hivio, honey badger, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcastone, radio, radio industry, ramsey-blog, randall, revenue, rob greenlee, trends

Tracy Johnson on What Makes Radio Talent Great

Tracy Johnson on What Makes Radio Talent Great

What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival. Tracy has a long and decorated career as a broadcast executive, specializing in […]

Posted in Audio, broadcasting, future, hivio, mark ramsey, mark ramsey media, Media, morning show, podcasting, radio, radio industry, ramsey-blog, talent, tracy johnson, trends

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar – past, present, and future? In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats. Emma got […]

Posted in 22 rules, Audio, broadcasting, emma coats, future, hivio, ideas, mark ramsey, mark ramsey media, Media, pixar, radio, radio industry, ramsey-blog, story, story-telling, trends

What Advertisers Want from Radio

What Advertisers Want from Radio

What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case, an “anti-agency” head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A’s from hivio 2014, the audio […]

Posted in 2014, Advertising, agency, Audio, broadcasting, buy, future, hivio, innovision, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, ric militi, trends

This is how Pandora has Changed Audio Advertising

This is how Pandora has Changed Audio Advertising

Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center of my conversation with Pandora VP Audio Sales Doug Sterne at the hivio audio future festival in San Diego in June, 2014. Among the questions Doug answers: What impact has online radio in […]

Posted in 2014, Advertising, agencies, broadcasting, Doug Sterne, future, hivio, Internet Radio, interview, mark ramsey, mark ramsey media, online radio, pandora, radio, radio industry, ramsey-blog, sales, trends
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