Blog Archives

Your New Auto Dashboard Debuts This Month

Your New Auto Dashboard Debuts This Month

In a preview of CES, The Hollywood Reporter cuts to the chase – the most fundamental reason why the technology of the car dashboard is bound to change no matter what the power players of the radio industry desire: Car buyers—particularly millennials—are no longer as susceptible to the [auto] industry’s traditional marketing tropes of styling, […]

Posted in 2015, android, android auto, apple, apple carplay, Audio, Audio Trends, auto, Automotive, carplay, ces, google, hollywood reporter, mark ramsey, mark ramsey media, Media, radio, radio industry, radio trends, Radio's Future, ramsey-blog, trends

What Many Broadcasters Still Don’t Understand

What Many Broadcasters Still Don’t Understand

When I read trade headlines like “who will lead Radio?” the implication is that there is this silo called “radio” which is independent from and not subject to the constraints of every other silo in the media space known by every other label. But radio really is a gift of attention by those who are interested […]

Posted in amazon, attention, connected car, dashboard, evernote, fractionalizing, mark ramsey, Media, om malik, pandora, phil libin, radio, radio industry, Radio's Future, ramsey-blog, trends

What Many Broadcasters Still Don’t Understand

What Many Broadcasters Still Don’t Understand

When I read trade headlines like “who will lead Radio?” the implication is that there is this silo called “radio” which is independent from and not subject to the constraints of every other silo in the media space known by every other label. But radio really is a gift of attention by those who are interested […]

Posted in amazon, attention, competitor, connected car, dashboard, evernote, fractionalizing, mark ramsey, Media, om malik, pandora, phil libin, radio, radio industry, Radio's Future, ramsey-blog, trends

When Radio Advertising Goes Wrong

When Radio Advertising Goes Wrong

Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an interview subject whose identity, content, and duration had nothing to do with what interested audiences and everything to do with what advertisers are paying for. Everybody was […]

Posted in Advertising, audience, beware, buy, content, listeners, mark ramsey, mark ramsey media, Media, native advertising, poor, radio, radio industry, ramsey-blog, sales, trends

Uh Oh: Radio’s Reach is Declining

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown […]

Posted in Audio, entertainment, information, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, reach, time spent listening, tom taylor, trends, tsl

Would Today’s Youth Miss Radio if it Went Away?

Would Today’s Youth Miss Radio if it Went Away?

In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted an Ofcom study contrasting the responses of persons 16-24 to folks 75 and over. The question? “What media would you miss the most?” And here’s the chart: BI writes: People between the ages of 16 and […]

Posted in business insider, computer, Digital Strategy, mark ramsey, mark ramsey media, Media, millennials, miss, radio, radio industry, Radio's Future, ramsey-blog, research, smartphone, streaming, trends, tv

3 Lessons Radio can Learn from Netflix

3 Lessons Radio can Learn from Netflix

On the surface there are a zillion differences between radio brands and Netflix. One is local, while the other is national, even international. One is free (for the most part) while the other is by subscription. One is audio and the other is video. And so on. But the similarities are more important than the […]

Posted in am, Audio Trends, Digital Strategy, earwolf, fm, future, house of cards, lessons, marco polo, mark ramsey, mark ramsey media, Media, nerdists, netflix, orange is the new black, podcastone, radio, radio industry, Radio's Future, ramsey-blog, smodcast, trends

What Happens When Ariana Grande Conquers America?

What Happens When Ariana Grande Conquers America?

One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While all the big streaming platforms mine data in this way, Spotify is making at least some of that analysis public, and it’s fascinating. It’s all at Spotify’s Insights blog, and you […]

Posted in advertisers, ariana grande, business model, digital, drake, ed sheeran, iggy azalea, Insights, Internet Radio, lana del rey, lorde, mark ramsey, mark ramsey media, maroon 5, Media, online, radio, radio industry, Radio's Future, ramsey-blog, smart, spotify, spotify insights, streaming, trends

Will Half of Terrestrial Radio Stations Disappear?

borrellradioprediction

A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio broadcasters than Prediction No. 4: The prediction: Car-dashboard options diminish AM/FM radio listening. Half the terrestrial stations disappear. Only those with strongest and most valuable audiences remain. Smartphones become radios. […]

Posted in borrell, diminish, gordon borrell, mark ramsey, mark ramsey media, Media, predictions, radio, radio industry, Radio's Future, ramsey-blog, research, shrink, social media, trends

What Radio Needs to Know About Millennials

What Radio Needs to Know About Millennials

If you were born in the 80′s or 90′s, you’re in your late teens to early 30′s today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don’t know a lot about you – only what Nielsen tells them – […]

Posted in Audio, christian, generation me, Insights, Interviews, jean twenge, mark ramsey, mark ramsey media dvr, Media, millennials, news/talk, nielsen, ppm, radio, radio industry, ramsey-blog, trends, youth
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