Blog Archives

Future of Music Radio: Today’s Hits and Less Variety

Future of Music Radio: Today’s Hits and Less Variety

Have you noticed? There hasn’t been a significant new music radio format introduced in a decade. Sure, we’ve had Rhythm AC and Classic Hip Hop and perhaps other approaches that make nominal sense in a smattering of markets. But nothing big, nothing widespread, nothing popular across markets. Not since the so-called Adult Hits format. And that, you should remember, […]

Posted in adult hits, chr, classic hip hop, country, formats, humans, itunes radio, mark ramsey, mark ramsey media, Media, nielsen, oldies, pandora, ppm, radio, radio industry, Radio's Future, ramsey-blog, ratings, rhythm ac, spotify, trends, urban

Radio Revenue: You Get What You Ask For

Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42% if you exclude recent acquisitions. And Townsquare isn’t alone. Check out how CBS (the entire company, not just radio) is shedding its dependence on advertising: CBS, which in addition to the CBS […]

Posted in 40%, Advertising, cbs, mark ramsey, mark ramsey media, measurement, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, strategy, tom taylor, townsquare, trends

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by monetizing streams separately with their own spot inventory than by simulcasting those spots with the over-the-air brands. The study was conducted by Mark Ramsey Media by telephone in November and December, 2014 among […]

Posted in Advertising, Audio Trends, Internet Radio, mark ramsey, mark ramsey media, Media, monetization, radio, radio industry, ramsey-blog, research, revenue, simulcast, spots, streaming, survey, trends

Your New Auto Dashboard Debuts This Month

Your New Auto Dashboard Debuts This Month

In a preview of CES, The Hollywood Reporter cuts to the chase – the most fundamental reason why the technology of the car dashboard is bound to change no matter what the power players of the radio industry desire: Car buyers—particularly millennials—are no longer as susceptible to the [auto] industry’s traditional marketing tropes of styling, […]

Posted in 2015, android, android auto, apple, apple carplay, Audio, Audio Trends, auto, Automotive, carplay, ces, google, hollywood reporter, mark ramsey, mark ramsey media, Media, radio, radio industry, radio trends, Radio's Future, ramsey-blog, trends

What Many Broadcasters Still Don’t Understand

What Many Broadcasters Still Don’t Understand

When I read trade headlines like “who will lead Radio?” the implication is that there is this silo called “radio” which is independent from and not subject to the constraints of every other silo in the media space known by every other label. But radio really is a gift of attention by those who are interested […]

Posted in amazon, attention, connected car, dashboard, evernote, fractionalizing, mark ramsey, Media, om malik, pandora, phil libin, radio, radio industry, Radio's Future, ramsey-blog, trends

What Many Broadcasters Still Don’t Understand

What Many Broadcasters Still Don’t Understand

When I read trade headlines like “who will lead Radio?” the implication is that there is this silo called “radio” which is independent from and not subject to the constraints of every other silo in the media space known by every other label. But radio really is a gift of attention by those who are interested […]

Posted in amazon, attention, competitor, connected car, dashboard, evernote, fractionalizing, mark ramsey, Media, om malik, pandora, phil libin, radio, radio industry, Radio's Future, ramsey-blog, trends

When Radio Advertising Goes Wrong

When Radio Advertising Goes Wrong

Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an interview subject whose identity, content, and duration had nothing to do with what interested audiences and everything to do with what advertisers are paying for. Everybody was […]

Posted in Advertising, audience, beware, buy, content, listeners, mark ramsey, mark ramsey media, Media, native advertising, poor, radio, radio industry, ramsey-blog, sales, trends

Uh Oh: Radio’s Reach is Declining

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown […]

Posted in Audio, entertainment, information, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, reach, time spent listening, tom taylor, trends, tsl

Would Today’s Youth Miss Radio if it Went Away?

Would Today’s Youth Miss Radio if it Went Away?

In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted an Ofcom study contrasting the responses of persons 16-24 to folks 75 and over. The question? “What media would you miss the most?” And here’s the chart: BI writes: People between the ages of 16 and […]

Posted in business insider, computer, Digital Strategy, mark ramsey, mark ramsey media, Media, millennials, miss, radio, radio industry, Radio's Future, ramsey-blog, research, smartphone, streaming, trends, tv

3 Lessons Radio can Learn from Netflix

3 Lessons Radio can Learn from Netflix

On the surface there are a zillion differences between radio brands and Netflix. One is local, while the other is national, even international. One is free (for the most part) while the other is by subscription. One is audio and the other is video. And so on. But the similarities are more important than the […]

Posted in am, Audio Trends, Digital Strategy, earwolf, fm, future, house of cards, lessons, marco polo, mark ramsey, mark ramsey media, Media, nerdists, netflix, orange is the new black, podcastone, radio, radio industry, Radio's Future, ramsey-blog, smodcast, trends
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