Blog Archives

Radio’s Streaming Effort May Be Screwed – Part 1

It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other way. This is the picture I’m talking about: The charts show year-over-year streaming listening growth for pureplays (e.g., Spotify, Pandora, etc.) and for broadcasters. And it clearly shows two things: Pureplay listening is […]

Posted in Digital Strategy, disney, Internet Radio, mark ramsey, mark ramsey media, Media, pureplay, radio, radio industry, ramsey-blog, screwed, streaming, triton

Radio’s Streaming Effort May Be Screwed – Part 1

It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other way. This is the picture I’m talking about: The charts show year-over-year streaming listening growth for pureplays (e.g., Spotify, Pandora, etc.) and for broadcasters. And it clearly shows two things: Pureplay listening is […]

Posted in Digital Strategy, disney, Internet Radio, mark ramsey, mark ramsey media, Media, pureplay, radio, radio industry, ramsey-blog, screwed, streaming, triton

Are Your Audio Ads Too Dumb? Make Them Smarter

Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s important for folks in the audio space to bend their heads around this because data is, fundamentally, a form of marketing intelligence. And the more marketing intelligence that’s packed into ad inventory, […]

Posted in ads, Advertising, age, Audio, digital, gender, Internet Radio, mark ramsey, mark ramsey media, Media, mike agovino, online, online radio, programmatic, Radio's Future, ramsey-blog, registration, triton, triton digital, zag, zip

You are Invited to hivio 2015 – the Audio Future Festival

There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there’s no event for people across the audio space to gather together in one place at one time. Audio is one medium, and hivio, the audio future festival, is that one event. I’m proud to announce that […]

Posted in 2015, available, bill freund, brian benedik, clip interactive, dennis clark, duncan orrell-jones, fast company, federated media, forbes, hivio, iheartmedia, jaclyn johnson, jaime solis, jake shapiro, james derby, joel douek, kirsten wolf, man made music, marilu henner, mark ramsey, Media, michael schneider, mike agovino, nerdist, no subject, pat higbie, prx, ramsey-blog, richard laermer, rlm, sara sisenwein, scott baker, seth laderman, slacker, spotify, starcom, the blaze, tickets, tom asacker, triton, tv guide, xapp media

How to Monetize your Online Radio Streams

Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming spots were monetized separately from over-the-air spots. That is, separate inventories have greater revenue potential than one simulcast pool. So how does a radio broadcaster maximize revenue from that online-only pool of […]

Posted in how to, Internet Radio, mark ramsey, mark ramsey media, Media, monetize, online radio, radio, radio industry, ramsey-blog, revenue, sales, strategy, streaming, technology, triton

Is Streaming Momentum Stuck? Really?

There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the streaming space, even as so-called pure-plays like Pandora and Spotify grow by leaps and bounds. Tom Taylor writes: iHeart’s not the only terrestrial operator with flat or negative growth over the period from […]

Posted in cbs, dan patrick, Digital Strategy, emf, espn, iheartmedia, iheartradio, Insights, Internet Radio, mark ramsey, mark ramsey media, Media, news, npr, online radio, pandora, radio, radio industry, ramsey-blog, sports, spotify, streaming, triton

Radio Ratings are in a Heap of Trouble

If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed the release of May ratings for Los Angeles when “inconsistencies” resulted in the need for more “quality control reviews.” Since then, the problem has only deepened. From the LA Times: Nielsen […]

Posted in aas, Advertising, error, los angeles, mark ramsey, mark ramsey media, measurement, Media, nielsen, pandora, ppm, radio, radio industry, radio ratings, ramsey-blog, ratings, triton

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get […]

Posted in Internet Radio, mark ramsey, mark ramsey media, measurement, Media, nielsen, online radio, radio broadcasting, radio industry, radio ink, ramsey-blog, ratings, sean hannity, triton, triton digital

It’s Time to Rethink Rewards Programs

The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential to pay off with a stream of loyalty, usage, preference, ratings, and even brand evangelism. And that brings us to the idea of rewarding our fans so as to encourage […]

Posted in contests, Digital Strategy, dominick milano, Insights, mark ramsey, mark ramsey media, Media, programs, radio, radio industry, Radio's Future, ramsey-blog, rethink, rewards, triton, triton digital

What Broadcasters MUST Do in the Online Radio Space

What is REALLY going on in the online radio space in local markets all across America? Triton Digital Chief Strategy Officer Patrick Reynolds lifts the veil on one local market, San Diego, at hivio 2013. In this presentation, Patrick brings us up to date on trends in online radio and explains just how much online […]

Posted in Audio, digital, hivio, Internet Radio, local, mark ramsey, mark ramsey media, Media, online radio, pandora, patrick reynolds, presentation, radio, radio industry, ramsey-blog, san diego, streaming, trends, triton, triton digital
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